Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Mar. 22 2012

Wide (1000+)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$2,794,256-7%3,121--$895$49,751,3281Sony / Columbia
2Dr. Seuss' The Lorax$1,413,3754%3,76923$375$164,230,0103Universal
3John Carter$861,987-8%3,7490$230$57,333,3802Disney
4Project X (2012)$338,101-9%2,922-133$116$49,802,1483Warner Bros.
5Act of Valor$332,012-3%2,765-186$120$63,879,7244Relativity Media
6A Thousand Words$230,321-3%1,8955$122$13,000,1682Paramount
7Safe House$220,825-4%1,920-224$115$121,179,3156Universal
8Journey 2: The Mysterious Island$193,5935%1,935-590$100$95,782,0896Warner Bros. / New Line
9The Vow$186,0732%2,175-303$86$121,934,7746Sony / Screen Gems
10This Means War$177,596-1%1,660-289$107$51,284,7375Fox
11Silent House (2012)$155,785-8%2,1240$73$11,322,7732Open Road
12The Artist$110,1093%1,155-350$95$42,563,33817Weinstein Company
13Tyler Perry's Good Deeds$85,9503%1,016-500$85$33,099,5434Lionsgate
14Ghost Rider: Spirit of Vengeance$70,1872%1,024-780$69$50,031,2795Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$119,822-6%382--$314$2,848,2521Lionsgate / Pantelion
2Friends With Kids$116,949-8%640271$183$4,696,6812Roadside Attractions
3Jeff Who Lives at Home$69,528-14%254--$274$1,187,3581Paramount Vantage
4The Iron Lady$55,8620%4569$123$28,845,71112Weinstein Company
5Wanderlust$52,3500%698-522$75$16,974,6204Universal
6Hugo$44,288-1%38370$116$73,187,40217Paramount
7Chronicle$38,985-7%432-163$90$63,327,0357Fox
8The Descendants$33,1612%347-170$96$82,132,86818Fox Searchlight
9Alvin and the Chipmunks: Chipwrecked$32,4677%286-1$114$131,773,98814Fox
10Mission: Impossible - Ghost Protocol$24,5456%2290$107$208,881,63714Paramount
11Seeking Justice$23,219-16%231--$101$358,5071Anchor Bay Films
12Gone$20,2370%476-668$43$11,450,2994Summit
13We Bought a Zoo$18,8797%188-40$100$74,980,95413Fox
14The Woman in Black$17,443-6%305-128$57$53,550,9597CBS Films
15The Grey$17,0991%21968$78$51,240,1258Open Road
16Star Wars: Episode I - The Phantom Menace 3D$15,44611%156-102$99$43,171,4636Fox
17Red Tails$12,98819%152-26$85$49,526,4509Fox
18Big Miracle$12,92510%236-2$55$19,841,9157Universal
19Sherlock Holmes: A Game of Shadows$8,5457%125-83$68$186,711,43414Warner Bros.
20One For the Money$8,0968%11248$72$26,226,9928Lionsgate
21The Adventures of Tintin$6,831-17%123-30$56$77,591,83113Paramount
22Extremely Loud and Incredibly Close$4,9196%105-97$47$31,816,66613Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$37,1524%6244$599$926,2002CBS Films
2Born to Be Wild 3D$28,53037%400$713$17,354,01450Warner Bros. / IMAX
3Being Flynn$12,990-15%8876$148$327,2583Focus
4Tinker, Tailor, Soldier, Spy$12,03510%86-23$140$24,149,39315Focus
5Albert Nobbs$5,19913%481$108$2,864,7618Roadside Attractions
6Undefeated$4,817-7%218$229$351,5605Weinstein Company
7The Devil Inside$4,47914%7767$58$53,261,94411Paramount
8My Week with Marilyn$3,77241%50-70$75$14,568,40817Weinstein Company
9Coriolanus$3,628-5%212$173$547,0119Weinstein Company
10W.E.$3,418-14%20-4$171$443,3457Weinstein Company
11Joyful Noise$3,30617%65-38$51$30,932,11310Warner Bros.
12Haywire$2,22625%69-13$32$18,942,3969Relativity Media