Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Mar. 22 2012

Wide (1000+)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$2,794,256-7%3,121--$895$49,751,3281Sony / Columbia
2Dr. Seuss' The Lorax$1,413,3754%3,76923$375$164,230,0103Universal
3John Carter$861,987-8%3,7490$230$57,333,3802Disney
4Project X (2012)$338,101-9%2,922-133$116$49,802,1483Warner Bros.
5Act of Valor$332,012-3%2,765-186$120$63,879,7244Relativity Media
6A Thousand Words$230,321-3%1,8955$122$13,000,1682Paramount
7Safe House$220,825-4%1,920-224$115$121,179,3156Universal
8Journey 2: The Mysterious Island$193,5935%1,935-590$100$95,782,0896Warner Bros. / New Line
9The Vow$186,0732%2,175-303$86$121,934,7746Sony / Screen Gems
10This Means War$177,596-1%1,660-289$107$51,284,7375Fox
11Silent House (2012)$155,785-8%2,1240$73$11,322,7732Open Road
12The Artist$110,1093%1,155-350$95$42,563,33817Weinstein Company
13Tyler Perry's Good Deeds$85,9503%1,016-500$85$33,099,5434Lionsgate
14Ghost Rider: Spirit of Vengeance$70,1872%1,024-780$69$50,031,2795Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$119,822-6%382--$314$2,848,2521Lionsgate / Pantelion
2Friends With Kids$116,949-8%640271$183$4,696,6812Roadside Attractions
3Jeff Who Lives at Home$69,528-14%254--$274$1,187,3581Paramount Vantage
4The Iron Lady$55,8620%4569$123$28,845,71112Weinstein Company
5Wanderlust$52,3500%698-522$75$16,974,6204Universal
6Hugo$44,288-1%38370$116$73,187,40217Paramount
7Chronicle$38,985-7%432-163$90$63,327,0357Fox
8The Descendants$33,1612%347-170$96$82,132,86818Fox Searchlight
9Alvin and the Chipmunks: Chipwrecked$32,4677%286-1$114$131,773,98814Fox
10Mission: Impossible - Ghost Protocol$24,5456%2290$107$208,881,63714Paramount
11Seeking Justice$23,219-16%231--$101$358,5071Anchor Bay Films
12Gone$20,2370%476-668$43$11,450,2994Summit
13We Bought a Zoo$18,8797%188-40$100$74,980,95413Fox
14The Woman in Black$17,443-6%305-128$57$53,550,9597CBS Films
15The Grey$17,0991%21968$78$51,240,1258Open Road
16Star Wars: Episode I - The Phantom Menace 3D$15,44611%156-102$99$43,171,4636Fox
17Red Tails$12,98819%152-26$85$49,526,4509Fox
18Big Miracle$12,92510%236-2$55$19,841,9157Universal
19Sherlock Holmes: A Game of Shadows$8,5457%125-83$68$186,711,43414Warner Bros.
20One For the Money$8,0968%11248$72$26,226,9928Lionsgate
21The Adventures of Tintin$6,831-17%123-30$56$77,591,83113Paramount
22Extremely Loud and Incredibly Close$4,9196%105-97$47$31,816,66613Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$37,1524%6244$599$926,2002CBS Films
2Born to Be Wild 3D$28,53037%400$713$17,354,01450Warner Bros. / IMAX
3Being Flynn$12,990-15%8876$148$327,2583Focus
4Tinker, Tailor, Soldier, Spy$12,03510%86-23$140$24,149,39315Focus
5Albert Nobbs$5,19913%481$108$2,864,7618Roadside Attractions
6Undefeated$4,817-7%218$229$351,5605Weinstein Company
7The Devil Inside$4,47914%7767$58$53,261,94411Paramount
8My Week with Marilyn$3,77241%50-70$75$14,568,40817Weinstein Company
9Coriolanus$3,628-5%212$173$547,0119Weinstein Company
10W.E.$3,418-14%20-4$171$443,3457Weinstein Company
11Joyful Noise$3,30617%65-38$51$30,932,11310Warner Bros.
12Haywire$2,22625%69-13$32$18,942,3969Relativity Media