Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Mar. 22 2012

Wide (1000+)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
121 Jump Street$2,794,256-7%3,121--$895$49,751,3281Sony / Columbia
2Dr. Seuss' The Lorax$1,413,3754%3,76923$375$164,230,0103Universal
3John Carter$861,987-8%3,7490$230$57,333,3802Disney
4Project X (2012)$338,101-9%2,922-133$116$49,802,1483Warner Bros.
5Act of Valor$332,012-3%2,765-186$120$63,879,7244Relativity Media
6A Thousand Words$230,321-3%1,8955$122$13,000,1682Paramount
7Safe House$220,825-4%1,920-224$115$121,179,3156Universal
8Journey 2: The Mysterious Island$193,5935%1,935-590$100$95,782,0896Warner Bros. / New Line
9The Vow$186,0732%2,175-303$86$121,934,7746Sony / Screen Gems
10This Means War$177,596-1%1,660-289$107$51,284,7375Fox
11Silent House (2012)$155,785-8%2,1240$73$11,322,7732Open Road
12The Artist$110,1093%1,155-350$95$42,563,33817Weinstein Company
13Tyler Perry's Good Deeds$85,9503%1,016-500$85$33,099,5434Lionsgate
14Ghost Rider: Spirit of Vengeance$70,1872%1,024-780$69$50,031,2795Sony / Columbia

Limited (100 — 999)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$119,822-6%382--$314$2,848,2521Lionsgate / Pantelion
2Friends With Kids$116,949-8%640271$183$4,696,6812Roadside Attractions
3Jeff Who Lives at Home$69,528-14%254--$274$1,187,3581Paramount Vantage
4The Iron Lady$55,8620%4569$123$28,845,71112Weinstein Company
5Wanderlust$52,3500%698-522$75$16,974,6204Universal
6Hugo$44,288-1%38370$116$73,187,40217Paramount
7Chronicle$38,985-7%432-163$90$63,327,0357Fox
8The Descendants$33,1612%347-170$96$82,132,86818Fox Searchlight
9Alvin and the Chipmunks: Chipwrecked$32,4677%286-1$114$131,773,98814Fox
10Mission: Impossible - Ghost Protocol$24,5456%2290$107$208,881,63714Paramount
11Seeking Justice$23,219-16%231--$101$358,5071Anchor Bay Films
12Gone$20,2370%476-668$43$11,450,2994Summit
13We Bought a Zoo$18,8797%188-40$100$74,980,95413Fox
14The Woman in Black$17,443-6%305-128$57$53,550,9597CBS Films
15The Grey$17,0991%21968$78$51,240,1258Open Road
16Star Wars: Episode I - The Phantom Menace 3D$15,44611%156-102$99$43,171,4636Fox
17Red Tails$12,98819%152-26$85$49,526,4509Fox
18Big Miracle$12,92510%236-2$55$19,841,9157Universal
19Sherlock Holmes: A Game of Shadows$8,5457%125-83$68$186,711,43414Warner Bros.
20One For the Money$8,0968%11248$72$26,226,9928Lionsgate
21The Adventures of Tintin$6,831-17%123-30$56$77,591,83113Paramount
22Extremely Loud and Incredibly Close$4,9196%105-97$47$31,816,66613Warner Bros.

Platform (1 — 99)

#TitleThu, Mar. 22 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$37,1524%6244$599$926,2002CBS Films
2Born to Be Wild 3D$28,53037%400$713$17,354,01450Warner Bros. / IMAX
3Being Flynn$12,990-15%8876$148$327,2583Focus
4Tinker, Tailor, Soldier, Spy$12,03510%86-23$140$24,149,39315Focus
5Albert Nobbs$5,19913%481$108$2,864,7618Roadside Attractions
6Undefeated$4,817-7%218$229$351,5605Weinstein Company
7The Devil Inside$4,47914%7767$58$53,261,94411Paramount
8My Week with Marilyn$3,77241%50-70$75$14,568,40817Weinstein Company
9Coriolanus$3,628-5%212$173$547,0119Weinstein Company
10W.E.$3,418-14%20-4$171$443,3457Weinstein Company
11Joyful Noise$3,30617%65-38$51$30,932,11310Warner Bros.
12Haywire$2,22625%69-13$32$18,942,3969Relativity Media