Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Mar. 23 2012

Wide (1000+)

#TitleFri, Mar. 23 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$67,263,650--4,137--$16,259$67,263,6501Lionsgate
221 Jump Street$6,214,886122%3,1210$1,991$55,966,2142Sony / Columbia
3Dr. Seuss' The Lorax$3,235,760129%3,677-92$880$167,465,7704Universal
4John Carter$1,367,11059%3,212-537$426$58,700,4903Disney
5Project X (2012)$632,13687%2,065-857$306$50,434,2844Warner Bros.
6Act of Valor$569,17971%2,219-546$257$64,448,9035Relativity Media
7A Thousand Words$528,232129%1,787-108$296$13,528,4003Paramount
8Safe House$385,70075%1,330-590$290$121,565,0157Universal
9Journey 2: The Mysterious Island$324,64968%1,340-595$242$96,106,7387Warner Bros. / New Line
10This Means War$323,93582%1,188-472$273$51,608,6726Fox
11The Vow$286,43654%1,258-917$228$122,221,2107Sony / Screen Gems
12Silent House (2012)$205,12832%1,202-922$171$11,527,9013Open Road

Limited (100 — 999)

#TitleFri, Mar. 23 2012LocationsAvg.TotalWks.Dist.
1Tyler Perry's Good Deeds$312,393263%621-395$503$33,411,9365Lionsgate
2Casa de mi Padre$300,749151%47593$633$3,149,0012Lionsgate / Pantelion
3Friends With Kids$225,96193%558-82$405$4,922,6423Roadside Attractions
4Salmon Fishing in the Yemen$170,447359%12462$1,375$1,096,6473CBS Films
5Jeff Who Lives at Home$154,829123%2540$610$1,342,1872Paramount Vantage
6The Artist$117,1126%576-579$203$42,680,45018Weinstein Company
7Ghost Rider: Spirit of Vengeance$86,90624%511-513$170$50,118,1856Sony / Columbia
8The Woman in Black$76,464338%180-125$425$53,627,4238CBS Films
9The Iron Lady$64,59916%327-129$198$28,910,31013Weinstein Company
10Chronicle$63,79364%292-140$218$63,390,8288Fox
11Hugo$59,77835%283-100$211$73,247,18018Paramount
12Alvin and the Chipmunks: Chipwrecked$58,60881%248-38$236$131,832,59615Fox
13Mission: Impossible - Ghost Protocol$53,520118%200-29$268$208,935,15715Paramount
14Wanderlust$43,475-17%235-463$185$17,018,0955Universal
15The Descendants$38,67617%199-148$194$82,171,54419Fox Searchlight
16Big Miracle$35,840177%224-12$160$19,877,7558Universal
17We Bought a Zoo$34,76684%155-33$224$75,015,72014Fox
18The Grey$32,29689%204-15$158$51,272,4219Open Road
19Gone$27,73037%183-293$152$11,478,0295Summit
20One For the Money$23,438190%15139$155$26,250,4309Lionsgate
21Red Tails$21,06962%131-21$161$49,547,51910Fox

Platform (1 — 99)

#TitleFri, Mar. 23 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$35,41224%400$885$17,389,42651Warner Bros. / IMAX
2Being Flynn$18,20740%73-15$249$345,4654Focus
3Sherlock Holmes: A Game of Shadows$16,29091%86-39$189$186,727,72415Warner Bros.
4Seeking Justice$9,840-58%74-157$133$368,3472Anchor Bay Films
5Star Wars: Episode I - The Phantom Menace 3D$9,280-40%74-82$125$43,132,0217Fox
6Undefeated$7,45955%17-4$439$359,0196Weinstein Company
7Albert Nobbs$6,99435%44-4$159$2,871,7559Roadside Attractions
8Extremely Loud and Incredibly Close$6,03223%50-55$121$31,822,69814Warner Bros.
9Coriolanus$5,05039%19-2$266$552,06110Weinstein Company
10W.E.$4,89743%18-2$272$448,2428Weinstein Company
11My Week with Marilyn$3,165-16%44-6$72$14,571,57318Weinstein Company