Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Sat, Mar. 24 2012

Wide (1000+)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$50,394,419-25%4,137--$12,181$117,658,0691Lionsgate
221 Jump Street$8,653,47639%3,1210$2,773$64,619,6902Sony / Columbia
3Dr. Seuss' The Lorax$5,919,97083%3,677-92$1,610$173,385,7404Universal
4John Carter$2,236,99164%3,212-537$696$60,937,4813Disney
5Act of Valor$917,35261%2,219-546$413$65,366,2555Relativity Media
6A Thousand Words$899,08670%1,787-108$503$14,427,4863Paramount
7Project X (2012)$809,35028%2,065-857$392$51,243,6344Warner Bros.
8Safe House$664,88572%1,330-590$500$122,229,9007Universal
9Journey 2: The Mysterious Island$613,07489%1,340-595$458$96,719,8127Warner Bros. / New Line
10This Means War$449,71439%1,188-472$379$52,058,3866Fox
11The Vow$367,16028%1,258-917$292$122,588,3707Sony / Screen Gems
12Silent House (2012)$294,06143%1,202-922$245$11,821,9623Open Road

Limited (100 — 999)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1Casa de mi Padre$478,52759%47593$1,007$3,627,5282Lionsgate / Pantelion
2Friends With Kids$390,66473%558-82$700$5,313,3063Roadside Attractions
3Tyler Perry's Good Deeds$342,08910%621-395$551$33,754,0255Lionsgate
4Salmon Fishing in the Yemen$338,67599%12462$2,731$1,435,3223CBS Films
5Jeff Who Lives at Home$273,27477%2540$1,076$1,615,4612Paramount Vantage
6The Artist$225,54593%576-579$392$42,905,99518Weinstein Company
7Ghost Rider: Spirit of Vengeance$146,70569%511-513$287$50,264,8906Sony / Columbia
8The Iron Lady$115,15978%327-129$352$29,025,46913Weinstein Company
9Hugo$113,33490%283-100$400$73,360,51418Paramount
10Alvin and the Chipmunks: Chipwrecked$110,34488%248-38$445$131,942,94015Fox
11The Woman in Black$87,97115%180-125$489$53,715,3948CBS Films
12Chronicle$87,73838%292-140$300$63,478,5668Fox
13Mission: Impossible - Ghost Protocol$86,80562%200-29$434$209,021,96215Paramount
14The Descendants$71,20584%199-148$358$82,242,74919Fox Searchlight
15Wanderlust$64,65549%235-463$275$17,082,7505Universal
16We Bought a Zoo$57,59366%155-33$372$75,073,31314Fox
17Big Miracle$54,88053%224-12$245$19,932,6358Universal
18The Grey$53,23165%204-15$261$51,325,6529Open Road
19Gone$34,05823%183-293$186$11,512,0875Summit
20Red Tails$32,50954%131-21$248$49,580,02810Fox
21One For the Money$32,30338%15139$214$26,282,7339Lionsgate

Platform (1 — 99)

#TitleSat, Mar. 24 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$39,02310%400$976$17,428,44951Warner Bros. / IMAX
2Being Flynn$34,15988%73-15$468$379,6244Focus
3Sherlock Holmes: A Game of Shadows$25,12354%86-39$292$186,752,84715Warner Bros.
4Star Wars: Episode I - The Phantom Menace 3D$22,325141%74-82$302$43,154,3467Fox
5Seeking Justice$13,89841%74-157$188$382,2452Anchor Bay Films
6Albert Nobbs$13,70096%44-4$311$2,885,4559Roadside Attractions
7Undefeated$11,96460%17-4$704$370,9836Weinstein Company
8Coriolanus$11,064119%19-2$582$563,12510Weinstein Company
9Extremely Loud and Incredibly Close$8,72645%50-55$175$31,831,42414Warner Bros.
10W.E.$7,61055%18-2$423$455,8528Weinstein Company
11My Week with Marilyn$5,81684%44-6$132$14,577,38918Weinstein Company