Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Mar. 30 2012

Wide (1000+)

#TitleFri, Mar. 30 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$18,652,560128%4,1370$4,509$208,585,3982Lionsgate
2Wrath of the Titans$12,316,264--3,545--$3,474$12,316,2641Warner Bros.
3Mirror Mirror$5,808,426--3,603--$1,612$5,808,4261Relativity Media
421 Jump Street$4,599,676139%3,14827$1,461$82,652,3003Sony / Columbia
5Dr. Seuss' The Lorax$2,072,64098%3,264-413$635$183,620,4405Universal
6John Carter$544,83425%2,397-815$227$64,749,1734Disney
7Act of Valor$291,28335%1,239-980$235$67,034,7776Relativity Media
8A Thousand Words$240,91950%1,007-780$239$15,846,4004Paramount

Limited (100 — 999)

#TitleFri, Mar. 30 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$344,691420%483359$714$2,241,6704CBS Films
2Project X (2012)$268,01340%903-1162$297$52,814,7895Warner Bros.
3Journey 2: The Mysterious Island$215,48276%908-432$237$97,860,6898Warner Bros. / New Line
4Safe House$215,05562%729-601$295$123,316,7858Universal
5Jeff Who Lives at Home$191,664220%513259$374$2,205,7423Paramount Vantage
6Casa de mi Padre$163,13467%439-36$372$4,584,7333Lionsgate / Pantelion
7This Means War$142,22338%575-613$247$52,801,5127Fox
8Friends With Kids$132,48254%308-250$430$5,998,3574Roadside Attractions
9The Vow$104,7883%514-744$204$123,248,0048Sony / Screen Gems
10Ghost Rider: Spirit of Vengeance$82,288--380-131$217$50,530,2807Sony / Columbia
11Tyler Perry's Good Deeds$73,43959%321-300$229$34,205,2716Lionsgate
12The Artist$72,79023%315-261$231$43,339,56319Weinstein Company
13Silent House (2012)$56,961-1%325-877$175$12,252,8384Open Road
14Alvin and the Chipmunks: Chipwrecked$56,72571%222-26$256$132,200,22116Fox
15The Iron Lady$52,17745%284-43$184$29,284,97014Weinstein Company
16The Woman in Black$46,450279%179-1$259$53,839,4269CBS Films
17Chronicle$38,26753%198-94$193$63,663,4679Fox
18Hugo$33,56418%174-109$193$73,592,12419Paramount
19We Bought a Zoo$33,12584%136-19$244$75,204,42315Fox
20Mission: Impossible - Ghost Protocol$32,80896%150-50$219$209,165,28016Paramount
21Big Miracle$29,750121%170-54$175$20,047,6559Universal
22The Descendants$25,79840%118-81$219$82,374,57420Fox Searchlight
23Wanderlust$22,62038%116-119$195$17,204,0706Universal
24Red Tails$22,13393%101-30$219$49,665,71111Fox
25The Grey$16,92922%2040$83$51,430,70210Open Road
26One For the Money$12,06835%102-49$118$26,345,22910Lionsgate

Platform (1 — 99)

#TitleFri, Mar. 30 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$32,74511%400$819$17,593,03352Warner Bros. / IMAX
2Bully (2012)$30,485--5--$6,097$30,4851Weinstein Company
3Sherlock Holmes: A Game of Shadows$12,58767%55-31$229$186,805,48016Warner Bros.
4Gone$12,58595%61-122$206$11,565,2226Summit
5Being Flynn$10,54324%40-33$264$448,3005Focus
6Undefeated$9,786127%16-1$612$402,3347Weinstein Company
7Albert Nobbs$5,48716%29-15$189$2,919,48310Roadside Attractions
8Star Wars: Episode I - The Phantom Menace 3D$5,270-31%30-44$176$43,252,6778Fox
9W.E.$5,12197%213$244$476,7649Weinstein Company
10Coriolanus$4,81058%16-3$301$586,21011Weinstein Company
11My Week with Marilyn$1,892-21%12-32$158$14,592,04519Weinstein Company
12Seeking Justice$832-79%8-66$104$407,7803Anchor Bay Films