Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sat, Mar. 31 2012

Wide (1000+)

#TitleSat, Mar. 31 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$24,738,87333%4,1370$5,980$233,324,2712Lionsgate
2Wrath of the Titans$12,718,6603%3,545--$3,588$25,034,9241Warner Bros.
3Mirror Mirror$7,592,30131%3,603--$2,107$13,400,7271Relativity Media
421 Jump Street$6,272,86936%3,14827$1,993$88,925,1693Sony / Columbia
5Dr. Seuss' The Lorax$3,541,44571%3,264-413$1,085$187,161,8855Universal
6John Carter$891,82364%2,397-815$372$65,640,9964Disney
7Act of Valor$444,99153%1,239-980$359$67,479,7686Relativity Media
8A Thousand Words$428,24978%1,007-780$425$16,274,6494Paramount

Limited (100 — 999)

#TitleSat, Mar. 31 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$592,30772%483359$1,226$2,833,9774CBS Films
2Safe House$368,16571%729-601$505$123,684,9508Universal
3Journey 2: The Mysterious Island$361,03868%908-432$398$98,221,7278Warner Bros. / New Line
4Project X (2012)$336,40626%903-1162$373$53,151,1955Warner Bros.
5Jeff Who Lives at Home$309,78262%513259$604$2,515,5243Paramount Vantage
6Casa de mi Padre$231,45842%439-36$527$4,816,1913Lionsgate / Pantelion
7Friends With Kids$213,72261%308-250$694$6,212,0794Roadside Attractions
8This Means War$183,73629%575-613$320$52,985,2487Fox
9The Vow$149,43043%514-744$291$123,397,4348Sony / Screen Gems
10Ghost Rider: Spirit of Vengeance$137,43767%380-131$362$50,667,7177Sony / Columbia
11The Artist$131,44081%315-261$417$43,471,00319Weinstein Company
12Tyler Perry's Good Deeds$126,82573%321-300$395$34,332,0966Lionsgate
13Alvin and the Chipmunks: Chipwrecked$92,22463%222-26$415$132,292,44516Fox
14Silent House (2012)$82,19744%325-877$253$12,335,0354Open Road
15The Iron Lady$78,39950%284-43$276$29,363,36914Weinstein Company
16The Woman in Black$72,02055%179-1$402$53,911,4469CBS Films
17Hugo$57,23971%174-109$329$73,649,36319Paramount
18Chronicle$56,37447%198-94$285$63,719,8419Fox
19Mission: Impossible - Ghost Protocol$49,21950%150-50$328$209,214,49916Paramount
20We Bought a Zoo$46,70741%136-19$343$75,251,13015Fox
21Big Miracle$40,82537%170-54$240$20,088,4809Universal
22The Descendants$40,81058%118-81$346$82,415,38420Fox Searchlight
23Wanderlust$34,78554%116-119$300$17,238,8556Universal
24The Grey$26,36456%2040$129$51,457,06610Open Road
25Red Tails$22,4101%101-30$222$49,688,12111Fox
26One For the Money$15,91932%102-49$156$26,361,14810Lionsgate

Platform (1 — 99)

#TitleSat, Mar. 31 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$45,68450%5--$9,137$76,1691Weinstein Company
2Born to Be Wild 3D$40,11523%400$1,003$17,633,14852Warner Bros. / IMAX
3Being Flynn$20,12891%40-33$503$468,4285Focus
4Gone$16,97435%61-122$278$11,582,1966Summit
5Sherlock Holmes: A Game of Shadows$16,77233%55-31$305$186,822,25216Warner Bros.
6Undefeated$12,81031%16-1$801$415,1447Weinstein Company
7Star Wars: Episode I - The Phantom Menace 3D$11,676122%30-44$389$43,264,3538Fox
8Albert Nobbs$9,41972%29-15$325$2,926,99310Roadside Attractions
9W.E.$8,23961%213$392$485,0039Weinstein Company
10Coriolanus$8,04067%16-3$503$594,25011Weinstein Company
11My Week with Marilyn$3,67394%12-32$306$14,595,71819Weinstein Company
12Seeking Justice$1,852123%8-66$232$409,6323Anchor Bay Films