Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sun, Apr. 1 2012

Wide (1000+)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$15,159,630-39%4,1370$3,664$248,483,9012Lionsgate
2Wrath of the Titans$8,422,264-34%3,545--$2,376$33,457,1881Warner Bros.
3Mirror Mirror$4,731,358-38%3,603--$1,313$18,132,0851Relativity Media
421 Jump Street$3,957,521-37%3,14827$1,257$92,882,6903Sony / Columbia
5Dr. Seuss' The Lorax$2,170,560-39%3,264-413$665$189,332,4455Universal
6John Carter$592,843-34%2,397-815$247$66,233,8394Disney
7Act of Valor$265,632-40%1,239-980$214$67,745,4006Relativity Media
8A Thousand Words$233,419-45%1,007-780$232$16,508,0684Paramount

Limited (100 — 999)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$335,645-43%483359$695$3,169,6224CBS Films
2Journey 2: The Mysterious Island$233,868-35%908-432$258$98,455,5958Warner Bros. / New Line
3Project X (2012)$202,817-40%903-1162$225$53,354,0125Warner Bros.
4Safe House$196,830-47%729-601$270$123,881,7808Universal
5Casa de mi Padre$194,864-16%439-36$444$5,011,0553Lionsgate / Pantelion
6Jeff Who Lives at Home$176,506-43%513259$344$2,692,0303Paramount Vantage
7Friends With Kids$113,822-47%308-250$370$6,325,9014Roadside Attractions
8This Means War$91,686-50%575-613$159$53,076,9347Fox
9Ghost Rider: Spirit of Vengeance$85,947-37%380-131$226$50,753,6647Sony / Columbia
10The Vow$76,022-49%514-744$148$123,473,4568Sony / Screen Gems
11The Artist$75,369-43%315-261$239$43,546,37219Weinstein Company
12Tyler Perry's Good Deeds$69,641-45%321-300$217$34,401,7376Lionsgate
13Alvin and the Chipmunks: Chipwrecked$57,532-38%222-26$259$132,349,97716Fox
14The Iron Lady$51,358-34%284-43$181$29,414,72714Weinstein Company
15Chronicle$39,327-30%198-94$199$63,759,1689Fox
16Hugo$38,901-32%174-109$224$73,688,26419Paramount
17Silent House (2012)$37,014-55%325-877$114$12,372,0494Open Road
18The Woman in Black$35,543-51%179-1$199$53,946,9899CBS Films
19We Bought a Zoo$28,392-39%136-19$209$75,279,52215Fox
20Big Miracle$25,485-38%170-54$150$20,113,9659Universal
21Mission: Impossible - Ghost Protocol$25,180-49%150-50$168$209,239,67916Paramount
22The Descendants$21,194-48%118-81$180$82,436,57820Fox Searchlight
23The Grey$18,106-31%2040$89$51,475,17210Open Road
24Wanderlust$16,820-52%116-119$145$17,255,6756Universal
25Red Tails$15,221-32%101-30$151$49,703,34211Fox
26One For the Money$9,300-42%102-49$91$26,370,44810Lionsgate

Platform (1 — 99)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$40,303-12%5--$8,061$116,4721Weinstein Company
2Born to Be Wild 3D$31,015-23%400$775$17,664,16352Warner Bros. / IMAX
3Being Flynn$11,597-42%40-33$290$480,0255Focus
4Undefeated$9,138-29%16-1$571$424,2827Weinstein Company
5Sherlock Holmes: A Game of Shadows$8,417-50%55-31$153$186,830,66916Warner Bros.
6Albert Nobbs$7,580-20%29-15$261$2,928,90210Roadside Attractions
7Star Wars: Episode I - The Phantom Menace 3D$7,234-38%30-44$241$43,271,5878Fox
8W.E.$5,788-30%213$276$490,7919Weinstein Company
9Coriolanus$5,395-33%16-3$337$599,64511Weinstein Company
10Gone$4,620-73%61-122$76$11,586,8166Summit
11My Week with Marilyn$1,687-54%12-32$141$14,597,40519Weinstein Company
12Seeking Justice$1,187-36%8-66$148$410,8193Anchor Bay Films