Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Apr. 1 2012

Wide (1000+)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$15,159,630-39%4,1370$3,664$248,483,9012Lionsgate
2Wrath of the Titans$8,422,264-34%3,545--$2,376$33,457,1881Warner Bros.
3Mirror Mirror$4,731,358-38%3,603--$1,313$18,132,0851Relativity Media
421 Jump Street$3,957,521-37%3,14827$1,257$92,882,6903Sony / Columbia
5Dr. Seuss' The Lorax$2,170,560-39%3,264-413$665$189,332,4455Universal
6John Carter$592,843-34%2,397-815$247$66,233,8394Disney
7Act of Valor$265,632-40%1,239-980$214$67,745,4006Relativity Media
8A Thousand Words$233,419-45%1,007-780$232$16,508,0684Paramount

Limited (100 — 999)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$335,645-43%483359$695$3,169,6224CBS Films
2Journey 2: The Mysterious Island$233,868-35%908-432$258$98,455,5958Warner Bros. / New Line
3Project X (2012)$202,817-40%903-1162$225$53,354,0125Warner Bros.
4Safe House$196,830-47%729-601$270$123,881,7808Universal
5Casa de mi Padre$194,864-16%439-36$444$5,011,0553Lionsgate / Pantelion
6Jeff Who Lives at Home$176,506-43%513259$344$2,692,0303Paramount Vantage
7Friends With Kids$113,822-47%308-250$370$6,325,9014Roadside Attractions
8This Means War$91,686-50%575-613$159$53,076,9347Fox
9Ghost Rider: Spirit of Vengeance$85,947-37%380-131$226$50,753,6647Sony / Columbia
10The Vow$76,022-49%514-744$148$123,473,4568Sony / Screen Gems
11The Artist$75,369-43%315-261$239$43,546,37219Weinstein Company
12Tyler Perry's Good Deeds$69,641-45%321-300$217$34,401,7376Lionsgate
13Alvin and the Chipmunks: Chipwrecked$57,532-38%222-26$259$132,349,97716Fox
14The Iron Lady$51,358-34%284-43$181$29,414,72714Weinstein Company
15Chronicle$39,327-30%198-94$199$63,759,1689Fox
16Hugo$38,901-32%174-109$224$73,688,26419Paramount
17Silent House (2012)$37,014-55%325-877$114$12,372,0494Open Road
18The Woman in Black$35,543-51%179-1$199$53,946,9899CBS Films
19We Bought a Zoo$28,392-39%136-19$209$75,279,52215Fox
20Big Miracle$25,485-38%170-54$150$20,113,9659Universal
21Mission: Impossible - Ghost Protocol$25,180-49%150-50$168$209,239,67916Paramount
22The Descendants$21,194-48%118-81$180$82,436,57820Fox Searchlight
23The Grey$18,106-31%2040$89$51,475,17210Open Road
24Wanderlust$16,820-52%116-119$145$17,255,6756Universal
25Red Tails$15,221-32%101-30$151$49,703,34211Fox
26One For the Money$9,300-42%102-49$91$26,370,44810Lionsgate

Platform (1 — 99)

#TitleSun, Apr. 1 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$40,303-12%5--$8,061$116,4721Weinstein Company
2Born to Be Wild 3D$31,015-23%400$775$17,664,16352Warner Bros. / IMAX
3Being Flynn$11,597-42%40-33$290$480,0255Focus
4Undefeated$9,138-29%16-1$571$424,2827Weinstein Company
5Sherlock Holmes: A Game of Shadows$8,417-50%55-31$153$186,830,66916Warner Bros.
6Albert Nobbs$7,580-20%29-15$261$2,928,90210Roadside Attractions
7Star Wars: Episode I - The Phantom Menace 3D$7,234-38%30-44$241$43,271,5878Fox
8W.E.$5,788-30%213$276$490,7919Weinstein Company
9Coriolanus$5,395-33%16-3$337$599,64511Weinstein Company
10Gone$4,620-73%61-122$76$11,586,8166Summit
11My Week with Marilyn$1,687-54%12-32$141$14,597,40519Weinstein Company
12Seeking Justice$1,187-36%8-66$148$410,8193Anchor Bay Films