Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Apr. 6 2012

Wide (1000+)

#TitleFri, Apr. 6 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$12,799,832100%4,1370$3,094$282,138,9973Lionsgate
2American Reunion$9,272,760--3,192--$2,905$9,272,7601Universal
3Titanic 3D$7,120,87595%2,674--$2,663$15,481,3571Paramount
4Wrath of the Titans$5,403,236103%3,5450$1,524$49,285,3272Warner Bros.
5Mirror Mirror$4,607,739112%3,61815$1,274$30,285,8412Relativity Media
621 Jump Street$3,631,87481%3,009-139$1,207$103,044,2564Sony / Columbia
7Dr. Seuss' The Lorax$2,252,25098%3,003-261$750$195,426,6006Universal
8John Carter$292,73219%1,015-1382$288$67,446,0795Disney

Limited (100 — 999)

#TitleFri, Apr. 6 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$323,032153%52441$616$3,987,0335CBS Films
2Journey 2: The Mysterious Island$221,39587%651-257$340$99,070,0719Warner Bros. / New Line
3Safe House$216,900158%482-247$450$124,387,0529Universal
4Act of Valor$187,96828%708-531$265$68,421,1757Relativity Media
5A Thousand Words$173,46335%507-500$342$17,117,3425Paramount
6Jeff Who Lives at Home$134,94774%447-66$302$3,116,8174Paramount Vantage
7Project X (2012)$121,93017%444-459$275$53,856,7086Warner Bros.
8The Vow$112,438133%479-35$235$123,741,4199Sony / Screen Gems
9This Means War$92,472108%321-254$288$53,332,6208Fox
10Ghost Rider: Spirit of Vengeance$80,997--277-103$292$50,973,4308Sony / Columbia
11Casa de mi Padre$80,11242%283-156$283$5,309,0974Lionsgate / Pantelion
12Friends With Kids$79,56570%207-101$384$6,582,6245Roadside Attractions
13The Artist$58,03784%222-93$261$43,724,52720Weinstein Company
14Alvin and the Chipmunks: Chipwrecked$56,83933%195-27$291$132,572,77417Fox
15Tyler Perry's Good Deeds$54,52091%204-117$267$34,559,9347Lionsgate
16Chronicle$43,086113%162-36$266$63,873,73910Fox
17Silent House (2012)$41,76893%214-111$195$12,481,8515Open Road
18The Iron Lady$41,25847%236-48$175$29,563,26315Weinstein Company
19The Woman in Black$40,374124%159-20$254$54,045,97710CBS Films
20Mission: Impossible - Ghost Protocol$28,73275%102-48$282$209,323,49417Paramount
21Hugo$25,64154%101-73$254$73,777,32420Paramount
22Gone$22,005506%12160$182$11,618,7047Summit

Platform (1 — 99)

#TitleFri, Apr. 6 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$43,28516%400$1,082$17,831,80753Warner Bros. / IMAX
2Bully (2012)$26,96576%61$4,494$187,3752Weinstein Company
3We Bought a Zoo$23,98021%99-37$242$75,373,56716Fox
4The Descendants$16,90756%78-40$217$82,493,47221Fox Searchlight
5Star Wars: Episode I - The Phantom Menace 3D$14,360561%4515$319$43,297,4309Fox
6Red Tails$9,67832%55-46$176$49,743,92212Fox
7Being Flynn$9,019134%33-7$273$504,3226Focus
8The Grey$8,623-12%67-137$129$51,515,66211Open Road
9Undefeated$7,95570%15-1$530$444,7818Weinstein Company
10Coriolanus$7,720187%171$454$616,91912Weinstein Company
11One For the Money$5,8686%49-53$120$26,394,65711Lionsgate
12W.E.$5,62061%210$268$507,39510Weinstein Company
13Albert Nobbs$4,064139%301$135$2,954,57011Roadside Attractions