Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Tue, Apr. 10 2012

Wide (1000+)

#TitleTue, Apr. 10 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$3,293,283-21%4,1370$796$309,887,2223Lionsgate
2American Reunion$2,250,360-1%3,192--$705$26,046,7251Universal
3Titanic 3D$1,856,316-16%2,674--$694$29,703,9631Paramount
4Wrath of the Titans$1,547,353-9%3,5450$436$61,863,0932Warner Bros.
5Mirror Mirror$1,518,975-17%3,61815$420$39,924,4592Relativity Media
621 Jump Street$1,170,341-6%3,009-139$389$111,825,9714Sony / Columbia
7Dr. Seuss' The Lorax$780,780-22%3,003-261$260$199,991,1606Universal
8John Carter$102,917-15%1,015-1382$101$68,207,8305Disney

Limited (100 — 999)

#TitleTue, Apr. 10 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$138,60619%52441$265$4,911,8245CBS Films
2Journey 2: The Mysterious Island$77,183-33%651-257$119$99,581,1709Warner Bros. / New Line
3Act of Valor$58,6110%708-531$83$68,881,6507Relativity Media
4Jeff Who Lives at Home$57,74623%447-66$129$3,504,9244Paramount Vantage
5Safe House$50,610-5%482-247$105$124,849,7809Universal
6A Thousand Words$50,468-16%507-500$100$17,533,1215Paramount
7Project X (2012)$46,4380%444-459$105$54,154,2646Warner Bros.
8The Vow$42,5711%479-35$89$124,007,0399Sony / Screen Gems
9Friends With Kids$32,31021%207-99$156$6,787,2355Roadside Attractions
10Casa de mi Padre$28,193-10%283-156$100$5,556,0394Lionsgate / Pantelion
11This Means War$27,389-4%321-254$85$53,533,1798Fox
12The Artist$25,9836%222-93$117$43,899,43020Weinstein Company
13The Iron Lady$23,61213%236-48$100$29,694,39815Weinstein Company
14Alvin and the Chipmunks: Chipwrecked$21,666-16%195-27$111$132,691,56817Fox
15Tyler Perry's Good Deeds$14,323-22%204-117$70$34,697,4077Lionsgate
16Chronicle$13,969-16%162-36$86$63,982,19010Fox
17Hugo$11,8325%101-73$117$73,843,17620Paramount
18Silent House (2012)$9,864-20%214-111$46$12,577,4675Open Road
19The Woman in Black$8,094-10%159-20$51$54,124,44510CBS Films
20Mission: Impossible - Ghost Protocol$7,530-10%102-48$74$209,380,78117Paramount
21Gone$7,173-7%12160$59$11,668,0497Summit

Platform (1 — 99)

#TitleTue, Apr. 10 2012LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$34,5664%400$864$17,959,85453Warner Bros. / IMAX
2Bully (2012)$11,219-4%61$1,870$257,1222Weinstein Company
3We Bought a Zoo$10,853-7%99-37$110$75,429,54716Fox
4The Descendants$7,52718%78-40$97$82,537,72621Fox Searchlight
5Star Wars: Episode I - The Phantom Menace 3D$5,365-10%4515$119$43,331,7539Fox
6Being Flynn$3,87024%33-7$117$533,3176Focus
7The Grey$3,476-6%67-137$52$51,540,77511Open Road
8W.E.$3,32221%210$158$525,23910Weinstein Company
9Red Tails$3,0901%55-46$56$49,765,77212Fox
10Coriolanus$2,916-7%171$172$640,30712Weinstein Company
11One For the Money$2,6539%49-53$54$26,409,83111Lionsgate
12Undefeated$2,3962%15-1$160$464,9308Weinstein Company
13Albert Nobbs$2,2455%301$75$2,966,85211Roadside Attractions