Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Wed, Apr. 25 2012

Wide (1000+)

#TitleWed, Apr. 25 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$1,951,643-26%2,015--$969$40,974,3151Sony / Screen Gems
2The Lucky One (2012)$1,363,043-27%3,155--$432$27,198,2091Warner Bros.
3The Hunger Games$944,136-17%3,752-164$252$360,163,1555Lionsgate
4Chimpanzee$688,922-16%1,563--$441$12,936,3251Disneynature
5The Cabin in the Woods$654,133-25%2,8110$233$29,494,1102Lionsgate
6American Reunion$454,955-29%3,033-170$150$50,095,2353Universal
721 Jump Street$395,573-20%2,427-308$163$128,510,0076Sony / Columbia
8The Three Stooges$388,580-29%3,4825$112$31,314,7412Fox
9Titanic 3D$333,088-23%2,515-182$132$53,992,0383Paramount
10Wrath of the Titans$298,150-20%2,502-600$119$78,222,5364Warner Bros.
11Lockout$268,172-24%2,33527$115$12,122,7382Open Road
12Mirror Mirror$265,436-19%2,938-268$90$56,347,6654Relativity Media
13Dr. Seuss' The Lorax$94,980-20%1,583-529$60$207,477,5558Universal

Limited (100 — 999)

#TitleWed, Apr. 25 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$69,5620%263105$264$1,727,7754Weinstein Company
2Salmon Fishing in the Yemen$68,225-5%44611$153$7,274,1597CBS Films
3Journey 2: The Mysterious Island$30,263-22%444-58$68$101,337,91611Warner Bros. / New Line
4Safe House$19,455-14%301-70$65$125,668,87511Universal
5This Means War$16,460-6%29310$56$54,159,07710Fox
6Project X (2012)$15,841-12%258113$61$54,543,2568Warner Bros.
7Woman Thou Art Loosed: On the 7th Day$15,614-4%1064$147$983,9292Code Black Entertainment
8Jeff Who Lives at Home$12,672-13%122-61$104$4,068,2536Paramount Vantage
9The Iron Lady$12,2761%102-44$120$29,992,37717Weinstein Company
10Act of Valor$11,799-12%229-123$52$69,509,1939Relativity Media
11Blue Like Jazz$10,386-9%126-10$82$500,3632Roadside Attractions
12Chronicle$8,484-1%137-28$62$64,332,02712Fox
13Alvin and the Chipmunks: Chipwrecked$4,426-1%135-18$33$132,936,97519Fox
14A Thousand Words$3,880-23%168-109$23$17,950,0057Paramount

Platform (1 — 99)

#TitleWed, Apr. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$40,031-1%50--$801$384,2781Warner Bros. / IMAX
2Born to Be Wild 3D$24,95314%32-8$780$18,391,40955Warner Bros. / IMAX
3Friends With Kids$7,799-25%83-30$94$7,114,8747Roadside Attractions
4The Artist$6,614-14%86-35$77$44,174,60122Weinstein Company
5Casa de mi Padre$4,2015%58-63$72$5,787,2536Lionsgate / Pantelion
6Touchback$3,5621%6919$52$152,6512Anchor Bay Films
7The Woman in Black$3,333-10%90-32$37$54,290,08912CBS Films
8We Bought a Zoo$3,30510%66-17$50$75,557,59718Fox
9Star Wars: Episode I - The Phantom Menace 3D$2,089-23%32-1$65$43,408,77211Fox
10Silent House (2012)$2,014-52%590$34$12,735,9137Open Road
11Tyler Perry's Good Deeds$1,867-12%81-44$23$34,859,4769Lionsgate
12Red Tails$1,545-25%39-4$40$49,830,77614Fox
13W.E.$1,275-16%15-2$85$568,50912Weinstein Company
14Coriolanus$1,145-12%14-4$82$690,02614Weinstein Company
15Undefeated$90916%170$53$507,41510Weinstein Company
16Albert Nobbs$457-55%153$30$3,000,27513Roadside Attractions