Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Apr. 28 2012

Wide (1000+)

#TitleSat, Apr. 28 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$7,692,46440%2,0150$3,818$56,058,4572Sony / Screen Gems
2The Pirates! Band of Misfits$5,082,22385%3,358--$1,513$7,832,1821Sony / Columbia
3The Hunger Games$4,967,27466%3,572-180$1,391$369,164,9926Lionsgate
4The Lucky One (2012)$4,622,87418%3,17520$1,456$37,125,8212Warner Bros.
5The Five-Year Engagement$4,534,66030%2,936--$1,545$8,013,1601Universal
6Safe (2012)$3,131,70520%2,266--$1,382$5,751,8841Lionsgate
7The Raven$2,940,28916%2,203--$1,335$5,466,6021Relativity Media
8The Three Stooges$2,463,77490%3,105-377$793$35,503,3133Fox
9Chimpanzee$2,179,78236%1,5674$1,391$17,474,4702Disneynature
10The Cabin in the Woods$2,012,34042%2,639-172$763$33,595,3853Lionsgate
1121 Jump Street$1,365,80952%1,820-607$750$131,204,1517Sony / Columbia
12American Reunion$1,313,94044%2,154-879$610$52,793,2254Universal
13Mirror Mirror$1,039,39485%2,017-921$515$58,239,7695Relativity Media
14Wrath of the Titans$884,29268%1,572-930$563$79,955,9755Warner Bros.
15Titanic 3D$848,63465%1,409-1106$602$55,731,5634Paramount
16Lockout$419,65151%1,259-1076$333$13,087,0833Open Road

Limited (100 — 999)

#TitleSat, Apr. 28 2012LocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$402,155107%883-700$455$208,184,0959Universal
2Journey 2: The Mysterious Island$232,78180%401-43$581$101,733,49112Warner Bros. / New Line
3Salmon Fishing in the Yemen$209,94084%335-111$627$7,674,6438CBS Films
4Bully (2012)$131,54136%2630$500$2,024,6485Weinstein Company
5This Means War$81,57844%232-61$352$54,314,55611Fox
6Safe House$75,68054%229-72$330$125,814,63512Universal
7Act of Valor$68,02155%28556$239$69,638,15910Relativity Media
8The Vow$53,91838%218-79$247$124,782,55612Sony / Screen Gems
9A Thousand Words$52,82277%1691$313$18,037,6688Paramount
10Ghost Rider: Spirit of Vengeance$42,34969%127-48$333$51,638,38411Sony / Columbia
11Chronicle$33,73565%121-16$279$64,394,83713Fox
12Project X (2012)$32,75335%155-103$211$54,615,7999Warner Bros.
13Alvin and the Chipmunks: Chipwrecked$24,622165%111-24$222$132,975,79420Fox

Platform (1 — 99)

#TitleSat, Apr. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$89,31624%500$1,786$596,4042Warner Bros. / IMAX
2Woman Thou Art Loosed: On the 7th Day$36,19772%67-39$540$1,058,3843Code Black Entertainment
3Jeff Who Lives at Home$27,74973%79-43$351$4,124,6207Paramount Vantage
4Born to Be Wild 3D$27,097-13%342$797$18,476,10456Warner Bros. / IMAX
5Sound of My Voice$16,03330%5--$3,207$28,3691Fox Searchlight
6Blue Like Jazz$15,26724%46-80$332$542,1113Roadside Attractions
7Friends With Kids$14,88044%53-30$281$7,148,5818Roadside Attractions
8The Artist$14,48592%50-36$290$44,203,68523Weinstein Company
9We Bought a Zoo$13,256102%52-14$255$75,580,59019Fox
10The Woman in Black$12,66643%63-27$201$54,315,26213CBS Films
11Touchback$11,68832%28-41$417$177,4433Anchor Bay Films
12Star Wars: Episode I - The Phantom Menace 3D$9,14987%27-5$339$43,425,33412Fox
13Casa de mi Padre$8,71960%36-22$242$5,804,9417Lionsgate / Pantelion
14Tyler Perry's Good Deeds$7,95658%39-42$204$34,874,85410Lionsgate
15Red Tails$7,23056%23-16$314$49,844,41315Fox
16Coriolanus$6,97564%140$498$702,67915Weinstein Company
17Silent House (2012)$5,73040%22-37$260$12,748,4098Open Road
18Undefeated$4,93341%203$247$516,74211Weinstein Company
19Albert Nobbs$2,673102%161$167$3,006,13914Roadside Attractions
20W.E.$2,62418%10-5$262$574,63313Weinstein Company