Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, May. 3 2012

Wide (1000+)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$941,884-8%2,0150$467$65,029,4342Sony / Screen Gems
2The Five-Year Engagement$719,320-13%2,936--$245$14,103,9051Universal
3The Hunger Games$709,5430%3,572-180$199$375,026,9986Lionsgate
4The Lucky One (2012)$671,232-2%3,17520$211$42,406,9452Warner Bros.
5Safe (2012)$477,018-14%2,266--$211$10,403,7581Lionsgate
6The Raven$443,313-14%2,203--$201$9,539,3451Relativity Media
7Chimpanzee$443,28417%1,5674$283$20,617,4332Disneynature
8The Pirates! Band of Misfits$431,757-7%3,358--$129$13,163,4591Sony / Columbia
9The Cabin in the Woods$349,176-13%2,639-172$132$36,453,9433Lionsgate
1021 Jump Street$210,649-11%1,820-607$116$132,934,6837Sony / Columbia
11American Reunion$204,630-14%2,154-879$95$54,483,6104Universal
12The Three Stooges$202,585-5%3,105-377$65$37,836,6823Fox
13Titanic 3D$157,6475%1,409-1106$112$56,925,1744Paramount
14Wrath of the Titans$129,111-13%1,572-930$82$81,159,6425Warner Bros.
15Mirror Mirror$127,627-1%2,017-921$63$59,428,2515Relativity Media
16Lockout$71,631-8%1,259-1076$57$13,674,9203Open Road

Limited (100 — 999)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1Bully (2012)$83,75444%2630$318$2,366,8775Weinstein Company
2Salmon Fishing in the Yemen$47,4223%335-111$142$7,958,9928CBS Films
3Dr. Seuss' The Lorax$39,445-1%883-700$45$208,607,6459Universal
4Journey 2: The Mysterious Island$23,6477%401-43$59$101,986,09512Warner Bros. / New Line
5Act of Valor$16,5011%28556$58$69,750,57610Relativity Media
6Safe House$13,685-8%229-72$60$125,914,15012Universal
7This Means War$12,2743%232-61$53$54,400,67711Fox
8A Thousand Words$8,7634%1691$52$18,108,6048Paramount
9Project X (2012)$7,118-2%155-103$46$54,667,5709Warner Bros.
10Chronicle$6,0633%121-16$50$64,440,77013Fox
11Alvin and the Chipmunks: Chipwrecked$3,6704%111-24$33$133,005,38720Fox

Platform (1 — 99)

#TitleThu, May. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$55,15828%500$1,103$836,9392Warner Bros. / IMAX
2Born to Be Wild 3D$21,5115%342$633$18,570,58656Warner Bros. / IMAX
3Woman Thou Art Loosed: On the 7th Day$6,70716%67-39$100$1,109,5563Code Black Entertainment
4Jeff Who Lives at Home$6,2633%79-43$79$4,163,6757Paramount Vantage
5The Artist$4,3515%50-36$87$44,227,49523Weinstein Company
6Friends With Kids$4,1256%53-30$78$7,169,2378Roadside Attractions
7Blue Like Jazz$4,0365%46-80$88$567,8503Roadside Attractions
8Sound of My Voice$2,625-20%5--$525$49,2541Fox Searchlight
9The Woman in Black$2,58410%63-27$41$54,333,29013CBS Films
10We Bought a Zoo$2,007-3%52-14$39$75,594,88819Fox
11Star Wars: Episode I - The Phantom Menace 3D$2,00217%27-5$74$43,439,10912Fox
12Coriolanus$1,9476%140$139$714,67215Weinstein Company
13Undefeated$1,57611%203$79$524,46911Weinstein Company
14Red Tails$1,56126%23-16$68$49,853,97415Fox
15Touchback$1,514-14%28-41$54$189,7973Anchor Bay Films
16Casa de mi Padre$1,436-17%36-22$40$5,818,9947Lionsgate / Pantelion
17Silent House (2012)$950-5%22-37$43$12,754,7838Open Road
18W.E.$723-30%10-5$72$579,41113Weinstein Company
19Tyler Perry's Good Deeds$718-12%39-42$18$34,879,71410Lionsgate
20Albert Nobbs$264-61%161$17$3,011,20414Roadside Attractions