Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, May. 11 2012

Wide (1000+)

#TitleFri, May. 11 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$29,223,517136%4,3490$6,720$299,242,8902Disney
2Dark Shadows$9,673,463--3,755--$2,576$9,673,4631Warner Bros.
3Think Like a Man$1,570,870179%2,05242$766$77,187,6024Sony / Screen Gems
4The Lucky One (2012)$1,300,460195%2,839-166$458$50,981,2014Warner Bros.
5The Hunger Games$1,187,702155%2,531-263$469$383,689,3888Lionsgate
6The Five-Year Engagement$963,37593%2,569-372$375$22,272,7853Universal
7The Pirates! Band of Misfits$740,538143%3,079-279$241$20,644,0963Sony / Columbia
8The Raven$408,17450%1,888-321$216$13,753,1023Relativity Media
9Safe (2012)$387,33843%1,690-581$229$14,657,5933Lionsgate
10Chimpanzee$386,87078%1,55928$248$24,348,8414Disneynature
11The Cabin in the Woods$303,07362%1,029-640$295$39,085,5205Lionsgate
12The Three Stooges$270,834199%1,416-758$191$40,346,2645Fox

Limited (100 — 999)

#TitleFri, May. 11 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$672,210705%178151$3,776$1,744,7262Fox Searchlight
2Girl in Progress$408,134--322--$1,267$408,1341Lionsgate / Pantelion
321 Jump Street$208,68388%589-451$354$134,681,1179Sony / Columbia
4American Reunion$145,880101%521-335$280$55,763,6206Universal
5Mirror Mirror$135,651153%607-315$223$60,529,9207Relativity Media
6Dr. Seuss' The Lorax$106,925242%455-66$235$209,266,61511Universal
7Wrath of the Titans$72,32776%265-450$273$81,847,5627Warner Bros.
8Bully (2012)$64,22828%2630$244$2,793,4707Weinstein Company
9Lockout$54,709257%255-56$215$14,011,3595Open Road
10Journey 2: The Mysterious Island$52,237202%260-43$201$102,397,43714Warner Bros. / New Line
11Salmon Fishing in the Yemen$47,20439%200-47$236$8,400,43010CBS Films
12Titanic 3D$39,850-13%157-176$254$57,496,3136Paramount
13The Artist$39,7101964%751710$53$44,290,33925Weinstein Company
14Safe House$25,160120%136-39$185$126,089,80014Universal
15This Means War$22,073142%132-39$167$54,541,42213Fox
16A Thousand Words$17,898151%127-13$141$18,232,37610Paramount
17The Vow$16,527--111-46$149$124,978,29314Sony / Screen Gems
18Act of Valor$12,23337%118-75$104$69,874,17612Relativity Media
19Jeff Who Lives at Home$12,200318%11770$104$4,215,7349Paramount Vantage
20Tyler Perry's Good Deeds$11,55890%110-33$105$34,975,28412Lionsgate

Platform (1 — 99)

#TitleFri, May. 11 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$73,83635%49-1$1,507$1,277,6734Warner Bros. / IMAX
2Born to Be Wild 3D$26,5022%340$779$18,750,15758Warner Bros. / IMAX
3The Road (2012)$17,147--50--$343$17,1471Freestyle Releasing
4Sound of My Voice$16,735136%4618$364$147,9103Fox Searchlight
5Casa de mi Padre$7,70080%56-12$138$5,873,2369Lionsgate / Pantelion
6Chronicle$5,85560%51-27$115$64,492,88215Fox
7Woman Thou Art Loosed: On the 7th Day$5,748143%23-7$250$1,152,3645Code Black Entertainment
8Friends With Kids$4,455136%362$124$7,197,85710Roadside Attractions
9Kalakalappu @ Masala Cafe$4,312--10--$431$4,3121UTV Communications
10Project X (2012)$3,93313%40-32$98$54,715,79311Warner Bros.
11Alvin and the Chipmunks: Chipwrecked$3,715-16%67-8$55$133,045,66422Fox
12Red Tails$2,804710%9-3$312$49,862,78417Fox
13Coriolanus$1,636-12%11-7$149$736,09317Weinstein Company
14Undefeated$1,49752%130$115$538,04113Weinstein Company
15Blue Like Jazz$1,203-22%11-9$109$585,0465Roadside Attractions
16Star Wars: Episode I - The Phantom Menace 3D$1,07847%12-5$90$43,450,27014Fox
17Touchback$78569%6-6$131$199,9805Anchor Bay Films
18Tonight You're Mine$680--2--$340$6801Roadside Attractions
19Albert Nobbs$3862657%2-3$193$3,014,25216Roadside Attractions