Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Mon, May. 14 2012

Wide (1000+)

#TitleMon, May. 14 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$7,923,789-74%4,3490$1,822$380,995,4362Disney
2Dark Shadows$2,311,455-75%3,755--$616$31,996,7291Warner Bros.
3Think Like a Man$481,497-76%2,05242$235$81,914,3374Sony / Screen Gems
4The Hunger Games$398,480-73%2,531-263$157$387,405,5288Lionsgate
5The Five-Year Engagement$346,815-67%2,569-372$135$24,970,2353Universal
6The Lucky One (2012)$316,061-73%2,839-166$111$54,104,2944Warner Bros.
7The Pirates! Band of Misfits$198,060-82%3,079-279$64$23,245,0603Sony / Columbia
8Safe (2012)$160,041-68%1,690-581$95$15,877,4703Lionsgate
9The Raven$159,647-62%1,888-321$85$14,883,4223Relativity Media
10Chimpanzee$143,053-81%1,55928$92$25,860,5314Disneynature
11The Cabin in the Woods$119,616-55%1,029-640$116$39,873,5285Lionsgate
12The Three Stooges$61,590-82%1,416-758$43$41,215,3595Fox

Limited (100 — 999)

#TitleMon, May. 14 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$279,112-70%178151$1,568$4,023,7682Fox Searchlight
2Girl in Progress$92,541-83%322--$287$1,476,6191Lionsgate / Pantelion
321 Jump Street$64,453-58%589-451$109$135,181,9969Sony / Columbia
4American Reunion$41,680-54%521-335$80$56,091,8506Universal
5Dr. Seuss' The Lorax$36,400-75%455-66$80$209,628,33511Universal
6Mirror Mirror$35,228-85%607-315$58$61,029,1147Relativity Media
7Bully (2012)$33,73211%2630$128$2,897,8037Weinstein Company
8Salmon Fishing in the Yemen$22,038-65%200-47$110$8,564,03010CBS Films
9The Artist$20,759-74%751710$28$44,460,22925Weinstein Company
10Titanic 3D$17,825-70%157-176$114$57,632,1356Paramount
11Lockout$16,787-61%255-56$66$14,153,4905Open Road
12Journey 2: The Mysterious Island$15,858-82%260-43$61$102,597,19214Warner Bros. / New Line
13Wrath of the Titans$14,272-72%265-450$54$82,004,4407Warner Bros.
14Safe House$7,480-71%136-39$55$126,157,13514Universal
15Jeff Who Lives at Home$6,192-49%11770$53$4,250,3479Paramount Vantage
16A Thousand Words$6,022-78%127-13$47$18,298,89210Paramount
17This Means War$5,681-66%132-39$43$54,592,46513Fox
18Act of Valor$5,302-57%118-75$45$69,909,25912Relativity Media
19Tyler Perry's Good Deeds$3,872-77%110-33$35$35,014,06412Lionsgate

Platform (1 — 99)

#TitleMon, May. 14 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$41,516-40%49-1$847$1,454,3014Warner Bros. / IMAX
2Born to Be Wild 3D$13,564-20%340$399$18,798,28158Warner Bros. / IMAX
3Sound of My Voice$8,410-51%4618$183$196,6843Fox Searchlight
4The Road (2012)$7,450-57%50--$149$64,1421Freestyle Releasing
5Casa de mi Padre$3,729-68%56-12$67$5,898,9679Lionsgate / Pantelion
6Woman Thou Art Loosed: On the 7th Day$2,752-83%23-7$120$1,183,6825Code Black Entertainment
7Chronicle$2,646-70%51-27$52$64,514,40915Fox
8Project X (2012)$2,041-47%40-32$51$54,726,31311Warner Bros.
9Alvin and the Chipmunks: Chipwrecked$1,735-78%67-8$26$133,064,15422Fox
10Friends With Kids$1,706-46%362$47$7,208,50610Roadside Attractions
11Kalakalappu @ Masala Cafe$910-83%10--$91$18,0111UTV Communications
12Coriolanus$861-56%11-7$78$741,03017Weinstein Company
13Undefeated$646-50%130$50$541,96513Weinstein Company
14Red Tails$432-45%9-3$48$49,867,04617Fox
15Star Wars: Episode I - The Phantom Menace 3D$410-70%12-5$34$43,454,06614Fox
16Blue Like Jazz$384-79%11-9$35$589,0845Roadside Attractions
17Touchback$340-67%4-8$85$203,0535Anchor Bay Films
18Tonight You're Mine$253-63%2--$127$2,3971Roadside Attractions
19Albert Nobbs$40-84%2-3$20$3,014,58116Roadside Attractions