Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, May. 17 2012

Wide (1000+)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$6,208,368-2%4,3490$1,428$402,021,4152Disney
2The Dictator$2,865,807-31%3,003--$954$7,041,0810Paramount
3Dark Shadows$1,689,368-8%3,755--$450$38,138,4211Warner Bros.
4The Hunger Games$384,3152%2,531-263$152$388,631,1108Lionsgate
5Think Like a Man$377,850-1%2,0177$187$83,187,9114Sony / Screen Gems
6The Lucky One (2012)$309,168-1%2,839-166$109$55,156,1754Warner Bros.
7The Five-Year Engagement$274,500-4%2,569-372$107$25,992,6353Universal
8The Pirates! Band of Misfits$208,5522%2,848-510$73$23,911,5043Sony / Columbia
9Chimpanzee$161,82719%1,400-131$116$26,340,9874Disneynature
10The Raven$127,4141%1,888-321$67$15,309,1363Relativity Media
11Safe (2012)$98,590-8%1,690-581$58$16,295,7733Lionsgate
12The Cabin in the Woods$83,605-1%1,029-640$81$40,170,0735Lionsgate
13The Three Stooges$54,9603%1,027-1147$54$41,394,1375Fox

Limited (100 — 999)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$304,373-5%178151$1,710$4,997,4412Fox Searchlight
2Girl in Progress$54,159-13%322--$168$1,678,0141Lionsgate / Pantelion
321 Jump Street$49,5486%510-530$97$135,357,2809Sony / Columbia
4Bully (2012)$48,12222%2630$183$3,029,9767Weinstein Company
5American Reunion$40,47012%521-335$78$56,231,0506Universal
6Mirror Mirror$36,996-2%607-315$61$61,147,4227Relativity Media
7Dr. Seuss' The Lorax$32,980-6%455-66$72$209,732,73011Universal
8The Artist$20,9527%751710$28$44,522,60925Weinstein Company
9Salmon Fishing in the Yemen$18,435-7%200-47$92$8,626,23610CBS Films
10Journey 2: The Mysterious Island$18,0443%260-43$69$102,652,43414Warner Bros. / New Line
11Titanic 3D$17,29212%157-176$110$57,685,6526Paramount
12Lockout$16,2167%255-56$64$14,203,4685Open Road
13Wrath of the Titans$10,323-6%265-450$39$82,043,9637Warner Bros.
14Safe House$8,1609%136-39$60$126,181,63014Universal
15This Means War$6,6553%132-39$50$54,612,14213Fox
16Jeff Who Lives at Home$6,089-2%11770$52$4,269,4269Paramount Vantage
17A Thousand Words$5,920-2%127-13$47$18,317,62610Paramount
18Act of Valor$5,2697%118-75$45$69,925,48512Relativity Media
19Tyler Perry's Good Deeds$3,72310%110-33$34$35,025,79112Lionsgate

Platform (1 — 99)

#TitleThu, May. 17 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,01533%49-1$1,408$1,617,8484Warner Bros. / IMAX
2Born to Be Wild 3D$18,750-27%340$551$18,859,74558Warner Bros. / IMAX
3Sound of My Voice$6,8087%4618$148$218,8163Fox Searchlight
4The Road (2012)$5,115-5%50--$102$82,7471Freestyle Releasing
5Casa de mi Padre$3,4561%56-12$62$5,909,4839Lionsgate / Pantelion
6Alvin and the Chipmunks: Chipwrecked$2,98829%67-8$45$133,071,77322Fox
7Chronicle$2,9183%51-27$57$64,523,15915Fox
8Friends With Kids$2,50521%362$70$7,215,55510Roadside Attractions
9Project X (2012)$1,769-3%40-32$44$54,731,86511Warner Bros.
10Woman Thou Art Loosed: On the 7th Day$1,652-2%23-7$72$1,189,1235Code Black Entertainment
11Coriolanus$1,1871%11-7$108$744,52517Weinstein Company
12Blue Like Jazz$64510%11-9$59$590,7615Roadside Attractions
13Kalakalappu @ Masala Cafe$600-43%10--$60$21,3661UTV Communications
14Undefeated$59711%130$46$544,37213Weinstein Company
15Star Wars: Episode I - The Phantom Menace 3D$53012%12-5$44$43,455,62314Fox
16Red Tails$34744%9-3$39$49,867,76117Fox
17Tonight You're Mine$226-9%2--$113$3,1521Roadside Attractions
18Touchback$148-20%4-8$37$203,6415Anchor Bay Films
19Albert Nobbs$20-77%2-3$10$3,014,69616Roadside Attractions