Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Fri, May. 18 2012

Wide (1000+)

#TitleFri, May. 18 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$15,236,046145%4,249-100$3,586$417,257,4613Disney
2Battleship$8,782,225--3,690--$2,380$8,782,2251Universal
3The Dictator$5,727,753100%3,008--$1,904$12,768,8341Paramount
4What to Expect When You're Expecting$3,848,774--3,021--$1,274$3,848,7741Lionsgate
5Dark Shadows$3,820,203126%3,7550$1,017$41,958,6242Warner Bros.
6The Hunger Games$824,397115%2,064-467$399$389,455,5079Lionsgate
7Think Like a Man$807,145114%1,722-330$469$83,995,0565Sony / Screen Gems
8The Lucky One (2012)$598,03093%2,005-834$298$55,754,2055Warner Bros.
9The Pirates! Band of Misfits$352,99269%1,840-1239$192$24,264,4964Sony / Columbia
10The Five-Year Engagement$334,87522%1,175-1394$285$26,327,5104Universal

Limited (100 — 999)

#TitleFri, May. 18 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$872,968187%354176$2,466$5,870,4093Fox Searchlight
2Chimpanzee$182,44713%895-664$204$26,523,4345Disneynature
3Wrath of the Titans$132,0691179%36095$367$82,176,0328Warner Bros.
4Girl in Progress$123,273128%3220$383$1,801,2872Lionsgate / Pantelion
5The Three Stooges$119,152117%594-822$201$41,513,2896Fox
6Dr. Seuss' The Lorax$117,495256%379-76$310$209,850,22512Universal
7The Cabin in the Woods$114,25037%448-581$255$40,284,3236Lionsgate
821 Jump Street$101,417105%261-328$389$135,458,69710Sony / Columbia
9Mirror Mirror$98,921167%407-200$243$61,246,3438Relativity Media
10American Reunion$78,30093%290-231$270$56,309,3507Universal
11Safe (2012)$75,561-23%503-1187$150$16,371,3344Lionsgate
12The Raven$72,716-43%432-1456$168$15,381,8524Relativity Media
13Journey 2: The Mysterious Island$53,059194%245-15$217$102,705,49315Warner Bros. / New Line
14Bully (2012)$42,643-11%204-59$209$3,072,6198Weinstein Company
15Lockout$27,22768%191-64$143$14,230,6956Open Road
16Salmon Fishing in the Yemen$25,87040%134-66$193$8,652,10611CBS Films
17A Thousand Words$13,933135%110-17$127$18,331,55911Paramount
18The Artist$7,136-66%103-648$69$44,529,74526Weinstein Company

Platform (1 — 99)

#TitleFri, May. 18 2012LocationsAvg.TotalWks.Dist.
1Crooked Arrows$118,541--55--$2,155$118,5411Branded/Peck Films
2To the Arctic 3D$84,09722%490$1,716$1,701,9455Warner Bros. / IMAX
3Born to Be Wild 3D$28,00349%340$824$18,887,74859Warner Bros. / IMAX
4This Means War$19,189188%90-42$213$54,631,33114Fox
5Titanic 3D$13,902-20%70-87$199$57,699,5547Paramount
6Act of Valor$10,796105%96-22$112$69,936,28113Relativity Media
7Sound of My Voice$9,64342%37-9$261$228,4594Fox Searchlight
8Lovely Molly$9,183--5--$1,837$9,1831Image Entertainment
9Woman Thou Art Loosed: On the 7th Day$3,432108%17-6$202$1,192,5556Code Black Entertainment
10Friends With Kids$2,89315%25-11$116$7,218,44811Roadside Attractions
11Kalakalappu @ Masala Cafe$2,419303%8-2$302$23,7852UTV Communications
12The Road (2012)$1,651-68%10-40$165$84,3982Freestyle Releasing
13Coriolanus$1,37816%8-3$172$745,90318Weinstein Company
14Undefeated$1,13790%9-4$126$545,50914Weinstein Company
15Blue Like Jazz$577-11%7-4$82$591,3386Roadside Attractions
16Red Tails$231-33%3-6$77$49,867,99218Fox
17Touchback$127-14%3-3$42$203,7686Anchor Bay Films
18Star Wars: Episode I - The Phantom Menace 3D$15-97%1-11$15$43,455,63815Fox