Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, May. 19 2012

Wide (1000+)

#TitleSat, May. 19 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$23,587,06955%4,249-100$5,551$440,844,5303Disney
2Battleship$9,723,15011%3,690--$2,635$18,505,3751Universal
3The Dictator$6,651,24716%3,008--$2,211$19,420,0811Paramount
4Dark Shadows$5,311,70639%3,7550$1,415$47,270,3302Warner Bros.
5What to Expect When You're Expecting$4,087,2776%3,021--$1,353$7,936,0511Lionsgate
6The Hunger Games$1,270,64954%2,064-467$616$390,726,1569Lionsgate
7Think Like a Man$1,164,96744%1,722-330$677$85,160,0235Sony / Screen Gems
8The Lucky One (2012)$732,95523%2,005-834$366$56,487,1605Warner Bros.
9The Pirates! Band of Misfits$652,19985%1,840-1239$354$24,916,6954Sony / Columbia
10The Five-Year Engagement$464,12539%1,175-1394$395$26,791,6354Universal

Limited (100 — 999)

#TitleSat, May. 19 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$1,353,73055%354176$3,824$7,224,1393Fox Searchlight
2Chimpanzee$274,09550%895-664$306$26,797,5295Disneynature
3The Three Stooges$204,02871%594-822$343$41,717,3176Fox
4Dr. Seuss' The Lorax$200,87071%379-76$530$210,051,09512Universal
5Wrath of the Titans$190,95945%36095$530$82,366,9918Warner Bros.
6Girl in Progress$181,76547%3220$564$1,983,0522Lionsgate / Pantelion
7Mirror Mirror$173,14875%407-200$425$61,419,4918Relativity Media
8The Cabin in the Woods$160,58641%448-581$358$40,444,9096Lionsgate
921 Jump Street$142,82041%261-328$547$135,601,51710Sony / Columbia
10Safe (2012)$116,01054%503-1187$231$16,487,3444Lionsgate
11American Reunion$108,75539%290-231$375$56,418,1057Universal
12The Raven$103,41142%432-1456$239$15,485,2634Relativity Media
13Journey 2: The Mysterious Island$92,32074%245-15$377$102,797,81315Warner Bros. / New Line
14Salmon Fishing in the Yemen$41,95562%134-66$313$8,694,06111CBS Films
15Lockout$37,45738%191-64$196$14,268,1526Open Road
16Bully (2012)$27,049-37%204-59$133$3,099,6688Weinstein Company
17A Thousand Words$25,56083%110-17$232$18,357,11911Paramount
18The Artist$11,13756%103-648$108$44,540,88226Weinstein Company

Platform (1 — 99)

#TitleSat, May. 19 2012LocationsAvg.TotalWks.Dist.
1Crooked Arrows$87,422-26%55--$1,589$205,9631Branded/Peck Films
2To the Arctic 3D$71,115-15%490$1,451$1,773,0605Warner Bros. / IMAX
3This Means War$28,66849%90-42$319$54,659,99914Fox
4Titanic 3D$20,49347%70-87$293$57,720,0477Paramount
5Born to Be Wild 3D$17,244-38%340$507$18,904,99259Warner Bros. / IMAX
6Act of Valor$16,71855%96-22$174$69,952,99913Relativity Media
7Sound of My Voice$11,91124%37-9$322$240,3704Fox Searchlight
8Woman Thou Art Loosed: On the 7th Day$5,65565%17-6$333$1,198,2106Code Black Entertainment
9Friends With Kids$4,36051%25-11$174$7,222,80811Roadside Attractions
10Kalakalappu @ Masala Cafe$4,34480%8-2$543$28,1292UTV Communications
11The Road (2012)$2,44048%10-40$244$86,8382Freestyle Releasing
12Coriolanus$2,11954%8-3$265$748,02218Weinstein Company
13Lovely Molly$2,035-78%5--$407$11,2171Image Entertainment
14Undefeated$1,66947%9-4$185$547,17814Weinstein Company
15Blue Like Jazz$78536%7-4$112$592,1236Roadside Attractions
16Red Tails$27619%3-6$92$49,868,26818Fox
17Touchback$272114%3-3$91$204,0406Anchor Bay Films
18Star Wars: Episode I - The Phantom Menace 3D$120700%1-11$120$43,455,75815Fox