Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Mon, May. 21 2012

Wide (1000+)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$5,687,934-66%4,249-100$1,339$463,353,4513Disney
2Battleship$2,361,665-66%3,690--$640$27,896,4901Universal
3The Dictator$2,157,365-57%3,008--$717$26,633,5381Paramount
4Dark Shadows$1,255,159-64%3,7550$334$51,976,9182Warner Bros.
5What to Expect When You're Expecting$1,138,289-56%3,021--$377$11,685,3571Lionsgate
6The Hunger Games$353,004-59%2,064-467$171$391,934,4459Lionsgate
7Think Like a Man$260,717-62%1,722-330$151$86,099,1775Sony / Screen Gems
8The Pirates! Band of Misfits$249,648-56%1,840-1239$136$25,739,7844Sony / Columbia
9The Lucky One (2012)$188,259-58%2,005-834$94$57,122,8875Warner Bros.
10The Five-Year Engagement$141,025-55%1,175-1394$120$27,244,0354Universal

Limited (100 — 999)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$522,294-48%354176$1,475$8,750,3193Fox Searchlight
2Chimpanzee$82,966-61%895-664$93$27,091,4815Disneynature
3The Cabin in the Woods$55,174-48%448-581$123$40,606,8136Lionsgate
4Dr. Seuss' The Lorax$47,375-66%379-76$125$210,238,70012Universal
5Wrath of the Titans$45,320-70%36095$126$82,565,6108Warner Bros.
6Mirror Mirror$44,338-66%407-200$109$61,595,5748Relativity Media
7Safe (2012)$38,557-62%503-1187$77$16,628,5074Lionsgate
8Girl in Progress$36,347-76%3220$113$2,173,7182Lionsgate / Pantelion
9The Three Stooges$36,206-68%594-822$61$41,866,8386Fox
10The Raven$30,507-50%432-1456$71$15,576,2934Relativity Media
11American Reunion$30,450-60%290-231$105$56,525,4057Universal
12Bully (2012)$30,21648%204-59$148$3,150,3458Weinstein Company
13Journey 2: The Mysterious Island$18,859-69%245-15$77$102,878,47415Warner Bros. / New Line
14Salmon Fishing in the Yemen$17,171-36%134-66$128$8,738,20811CBS Films
15Lockout$9,737-58%191-64$51$14,301,3076Open Road
16A Thousand Words$5,601-68%110-17$51$18,380,12811Paramount
17The Artist$3,087-64%103-648$30$44,552,53826Weinstein Company

Platform (1 — 99)

#TitleMon, May. 21 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$58,925-5%490$1,203$1,894,0945Warner Bros. / IMAX
2Born to Be Wild 3D$19,69030%340$579$18,939,85459Warner Bros. / IMAX
3Crooked Arrows$13,596-73%55--$247$269,9421Branded/Peck Films
4Titanic 3D$8,128-50%70-87$116$57,744,3637Paramount
5Sound of My Voice$6,239-33%37-9$169$255,9664Fox Searchlight
6This Means War$5,230-51%90-42$58$54,675,93414Fox
7Act of Valor$3,561-86%96-22$37$69,982,00113Relativity Media
8Friends With Kids$1,420-62%25-11$57$7,227,93011Roadside Attractions
9Woman Thou Art Loosed: On the 7th Day$1,357-60%17-6$80$1,202,9196Code Black Entertainment
10Lovely Molly$958-28%5--$192$13,5121Image Entertainment
11Coriolanus$837-48%8-3$105$750,47818Weinstein Company
12The Road (2012)$804-60%10-40$80$89,6752Freestyle Releasing
13Undefeated$608-53%9-4$68$549,07814Weinstein Company
14Red Tails$253-53%3-6$84$49,869,06118Fox
15Blue Like Jazz$238-49%7-4$34$592,8276Roadside Attractions
16Touchback$75168%3-1$25$204,1436Anchor Bay Films
17Star Wars: Episode I - The Phantom Menace 3D$38-76%1-11$38$43,455,95415Fox