Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Tue, May. 22 2012

Wide (1000+)

#TitleTue, May. 22 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$4,917,764-14%4,249-100$1,157$468,271,2153Disney
2Battleship$2,269,350-4%3,690--$615$30,165,8401Universal
3The Dictator$2,151,7340%3,008--$715$28,785,2721Paramount
4Dark Shadows$1,303,2354%3,7550$347$53,280,1532Warner Bros.
5What to Expect When You're Expecting$1,298,02314%3,021--$430$12,983,3801Lionsgate
6The Hunger Games$346,088-2%2,064-467$168$392,280,5339Lionsgate
7Think Like a Man$275,8406%1,722-330$160$86,375,0175Sony / Screen Gems
8The Lucky One (2012)$210,35412%2,005-834$105$57,333,2415Warner Bros.
9The Five-Year Engagement$152,7508%1,175-1394$130$27,396,7854Universal
10The Pirates! Band of Misfits$147,023-41%1,840-1239$80$25,886,8074Sony / Columbia

Limited (100 — 999)

#TitleTue, May. 22 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$521,6560%354176$1,474$9,271,9753Fox Searchlight
2Chimpanzee$96,19016%895-664$107$27,187,6715Disneynature
3The Cabin in the Woods$51,642-6%448-581$115$40,658,4556Lionsgate
4Wrath of the Titans$48,0986%36095$134$82,613,7088Warner Bros.
5Dr. Seuss' The Lorax$41,690-12%379-76$110$210,280,39012Universal
6Mirror Mirror$41,063-7%407-200$101$61,636,6378Relativity Media
7Safe (2012)$40,8216%503-1187$81$16,669,3284Lionsgate
8The Three Stooges$38,9648%594-822$66$41,905,8026Fox
9Girl in Progress$38,1585%3220$119$2,211,8762Lionsgate / Pantelion
10The Raven$32,3746%432-1456$75$15,608,6674Relativity Media
11Bully (2012)$25,683-15%204-59$126$3,176,0288Weinstein Company
12American Reunion$23,200-24%290-231$80$56,548,6057Universal
13Journey 2: The Mysterious Island$18,182-4%245-15$74$102,896,65615Warner Bros. / New Line
14Salmon Fishing in the Yemen$12,700-26%134-66$95$8,750,90811CBS Films
15Lockout$9,026-7%191-64$47$14,310,3346Open Road
16A Thousand Words$6,41415%110-17$58$18,386,54211Paramount
17The Artist$3,3739%103-648$33$44,555,91126Weinstein Company

Platform (1 — 99)

#TitleTue, May. 22 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$54,113-8%490$1,104$1,948,2075Warner Bros. / IMAX
2Born to Be Wild 3D$24,89926%340$732$18,964,75359Warner Bros. / IMAX
3Crooked Arrows$14,8489%55--$270$284,7901Branded/Peck Films
4Titanic 3D$8,1520%70-87$116$57,752,5157Paramount
5This Means War$5,5216%90-42$61$54,681,45514Fox
6Sound of My Voice$5,021-20%37-9$136$260,9874Fox Searchlight
7Act of Valor$3,479-2%96-22$36$69,985,48013Relativity Media
8Woman Thou Art Loosed: On the 7th Day$1,50111%17-6$88$1,204,4206Code Black Entertainment
9Friends With Kids$1,336-6%25-11$53$7,229,26611Roadside Attractions
10Coriolanus$1,24649%8-3$156$751,72418Weinstein Company
11Lovely Molly$9681%5--$194$14,4801Image Entertainment
12The Road (2012)$8151%10-40$82$90,4902Freestyle Releasing
13Undefeated$67411%9-4$75$549,75214Weinstein Company
14Red Tails$33332%3-6$111$49,869,39418Fox
15Blue Like Jazz$31030%7-4$44$593,1376Roadside Attractions
16Star Wars: Episode I - The Phantom Menace 3D$81113%1-11$81$43,456,03515Fox
17Touchback$53-29%3-1$18$204,1966Anchor Bay Films