'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, May. 23 2012

Wide (1000+)

#TitleWed, May. 23 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$3,968,406-19%4,249-100$934$472,239,6213Disney
3The Dictator$1,520,191-29%3,0085$505$30,305,4631Paramount
4Dark Shadows$1,051,401-19%3,7550$280$54,331,5542Warner Bros.
5What to Expect When You're Expecting$986,234-24%3,021--$326$13,969,6141Lionsgate
6The Hunger Games$328,957-5%2,064-467$159$392,609,4909Lionsgate
7Think Like a Man$239,512-13%1,722-295$139$86,614,5295Sony / Screen Gems
8The Lucky One (2012)$173,464-18%2,005-834$87$57,506,7055Warner Bros.
9The Pirates! Band of Misfits$149,1021%1,840-1008$81$26,035,9094Sony / Columbia
10The Five-Year Engagement$123,375-19%1,175-1394$105$27,520,1604Universal

Limited (100 — 999)

#TitleWed, May. 23 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$460,516-12%354176$1,301$9,732,4913Fox Searchlight
3The Cabin in the Woods$48,028-7%448-581$107$40,706,4836Lionsgate
4Bully (2012)$41,31961%204-59$203$3,217,3478Weinstein Company
5Wrath of the Titans$40,727-15%36095$113$82,654,4358Warner Bros.
6Dr. Seuss' The Lorax$37,900-9%379-76$100$210,318,29012Universal
7The Three Stooges$35,969-8%594-433$61$41,941,7716Fox
8Mirror Mirror$35,052-15%407-200$86$61,671,6898Relativity Media
9Safe (2012)$33,605-18%503-1187$67$16,702,9334Lionsgate
10The Raven$32,8421%432-1456$76$15,641,5094Relativity Media
11Girl in Progress$31,677-17%3220$98$2,243,5532Lionsgate / Pantelion
12American Reunion$18,850-19%290-231$65$56,567,4557Universal
13Journey 2: The Mysterious Island$16,610-9%245-15$68$102,913,26615Warner Bros. / New Line
14Salmon Fishing in the Yemen$13,5547%134-66$101$8,764,46211CBS Films
15Lockout$7,637-15%191-64$40$14,317,9706Open Road
16A Thousand Words$5,401-16%110-17$49$18,391,94311Paramount
17The Artist$3,5926%103-648$35$44,559,50326Weinstein Company

Platform (1 — 99)

#TitleWed, May. 23 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,15217%490$1,289$2,011,3595Warner Bros. / IMAX
2Born to Be Wild 3D$17,405-30%340$512$18,982,15859Warner Bros. / IMAX
3Crooked Arrows$14,528-2%55--$264$299,3181Branded/Peck Films
4Titanic 3D$6,287-23%70-87$90$57,758,8027Paramount
5Sound of My Voice$5,72314%37-9$155$266,7104Fox Searchlight
6This Means War$5,478-1%90-42$61$54,686,93314Fox
7Act of Valor$3,81210%96-22$40$69,989,29213Relativity Media
8Friends With Kids$1,86840%25-11$75$7,231,13411Roadside Attractions
9Coriolanus$1,46017%8-3$183$753,18418Weinstein Company
10Woman Thou Art Loosed: On the 7th Day$1,131-25%17-6$67$1,205,5516Code Black Entertainment
11Lovely Molly$1,08012%5--$216$15,5601Image Entertainment
12The Road (2012)$8636%10-40$86$91,3532Freestyle Releasing
13Undefeated$7207%9-4$80$550,47214Weinstein Company
14Blue Like Jazz$43942%7-4$63$593,5766Roadside Attractions
15Red Tails$288-14%3-6$96$49,869,68218Fox
16Star Wars: Episode I - The Phantom Menace 3D$45-44%1-11$45$43,456,08015Fox
17Touchback$36-32%3-1$12$204,2326Anchor Bay Films