Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Thu, May. 24 2012

Wide (1000+)

#TitleThu, May. 24 2012LocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$4,445,16712%4,249-100$1,046$476,684,7883Disney
2Battleship$1,678,9501%3,690--$455$33,505,3451Universal
3The Dictator$1,542,6411%3,0085$513$31,848,1041Paramount
4Dark Shadows$1,151,34210%3,7550$307$55,482,8962Warner Bros.
5What to Expect When You're Expecting$1,051,6347%3,021--$348$15,021,2481Lionsgate
6The Hunger Games$399,29521%2,064-467$193$393,008,7859Lionsgate
7Think Like a Man$257,4127%1,722-295$149$86,871,9415Sony / Screen Gems
8The Lucky One (2012)$206,12819%2,005-834$103$57,712,8335Warner Bros.
9The Pirates! Band of Misfits$168,39513%1,840-1008$92$26,204,3044Sony / Columbia
10The Five-Year Engagement$135,12510%1,175-1394$115$27,655,2854Universal

Limited (100 — 999)

#TitleThu, May. 24 2012LocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$471,0052%354176$1,331$10,203,4963Fox Searchlight
2Chimpanzee$99,72416%895-505$111$27,373,6465Disneynature
3The Cabin in the Woods$52,2389%448-581$117$40,758,7216Lionsgate
4Mirror Mirror$46,56833%407-200$114$61,718,2578Relativity Media
5Dr. Seuss' The Lorax$45,48020%379-76$120$210,363,77012Universal
6Wrath of the Titans$40,9411%36095$114$82,695,3768Warner Bros.
7The Three Stooges$39,58310%594-433$67$41,981,3546Fox
8Bully (2012)$37,126-10%204-59$182$3,254,4738Weinstein Company
9Girl in Progress$34,72010%3220$108$2,278,2732Lionsgate / Pantelion
10Safe (2012)$34,0201%503-1187$68$16,736,9534Lionsgate
11The Raven$33,9813%432-1456$79$15,675,4904Relativity Media
12American Reunion$24,65031%290-231$85$56,592,1057Universal
13Journey 2: The Mysterious Island$20,22722%245-15$83$102,933,49315Warner Bros. / New Line
14Salmon Fishing in the Yemen$16,37321%134-66$122$8,780,83511CBS Films
15Lockout$8,89416%191-64$47$14,326,8656Open Road
16A Thousand Words$6,17514%110-17$56$18,398,11811Paramount
17The Artist$4,24718%103-648$41$44,563,75026Weinstein Company

Platform (1 — 99)

#TitleThu, May. 24 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$73,41216%490$1,498$2,084,7715Warner Bros. / IMAX
2Born to Be Wild 3D$21,69825%340$638$19,003,85659Warner Bros. / IMAX
3Crooked Arrows$19,11732%55--$348$318,4351Branded/Peck Films
4Titanic 3D$8,78940%70-87$126$57,767,5917Paramount
5Sound of My Voice$6,2309%37-9$168$272,9404Fox Searchlight
6This Means War$5,8377%90-42$65$54,692,77014Fox
7Act of Valor$4,98531%96-22$52$69,994,27713Relativity Media
8Friends With Kids$1,625-13%25-11$65$7,232,75911Roadside Attractions
9Woman Thou Art Loosed: On the 7th Day$1,1320%17-6$67$1,206,6836Code Black Entertainment
10The Road (2012)$1,12330%10-40$112$92,4762Freestyle Releasing
11Coriolanus$1,118-23%8-3$140$754,30218Weinstein Company
12Lovely Molly$994-8%5--$199$16,5541Image Entertainment
13Undefeated$7423%9-4$82$551,21414Weinstein Company
14Blue Like Jazz$398-9%7-4$57$593,9746Roadside Attractions
15Red Tails$199-31%3-6$66$49,869,88118Fox
16Star Wars: Episode I - The Phantom Menace 3D$5216%1-11$52$43,456,13215Fox