Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Sat, May. 26 2012

Wide (1000+)

#TitleSat, May. 26 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$19,135,5828%4,248--$4,505$36,799,9911Sony / Columbia
2Marvel's The Avengers$14,066,38446%3,918-331$3,590$500,415,4954Disney
3Battleship$4,127,73035%3,70212$1,115$40,687,2252Universal
4The Dictator$3,318,97319%3,0146$1,101$37,944,6222Paramount
5Dark Shadows$2,832,81436%3,404-351$832$60,391,1363Warner Bros.
6What to Expect When You're Expecting$2,620,28217%3,0210$867$19,882,1072Lionsgate
7The Best Exotic Marigold Hotel$2,457,47847%1,233879$1,993$14,332,7854Fox Searchlight
8Chernobyl Diaries$2,385,146-32%2,433--$980$5,916,0701Warner Bros.
9The Hunger Games$881,69147%1,421-643$620$394,490,71710Lionsgate

Limited (100 — 999)

#TitleSat, May. 26 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$559,87038%786-936$712$87,837,4676Sony / Screen Gems
2The Pirates! Band of Misfits$423,80658%884-956$479$26,895,9325Sony / Columbia
321 Jump Street$274,69754%364103$755$136,295,89711Sony / Columbia
4The Lucky One (2012)$212,96424%615-1390$346$58,097,4916Warner Bros.
5Dr. Seuss' The Lorax$198,88562%39011$510$210,685,50513Universal
6Mirror Mirror$192,32344%42215$456$62,044,0219Relativity Media
7The Three Stooges$133,08770%325-269$409$42,192,7707Fox
8The Five-Year Engagement$113,71036%274-901$415$27,852,5705Universal
9Wrath of the Titans$89,37845%255-105$351$82,846,5069Warner Bros.
10Journey 2: The Mysterious Island$69,56545%175-70$398$103,051,01016Warner Bros. / New Line
11The Cabin in the Woods$64,29236%203-245$317$40,870,3447Lionsgate
12American Reunion$52,77573%165-125$320$56,675,4058Universal
13Girl in Progress$46,00358%143-179$322$2,353,4373Lionsgate / Pantelion
14Safe (2012)$23,26747%112-391$208$16,776,0265Lionsgate
15The Raven$22,73244%111-321$205$15,714,0095Relativity Media
16Bully (2012)$11,053-44%104-100$106$3,285,1449Weinstein Company

Platform (1 — 99)

#TitleSat, May. 26 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$178,2243%4--$44,556$350,5531Focus
2To the Arctic 3D$79,33920%501$1,587$2,230,2176Warner Bros. / IMAX
3Crooked Arrows$42,134-11%6712$629$408,7462Branded/Peck Films
4The Intouchables$37,10229%4--$9,276$65,8061Weinstein Company
5Salmon Fishing in the Yemen$33,68257%87-47$387$8,835,95412CBS Films
6Born to Be Wild 3D$21,001-14%340$618$19,049,42860Warner Bros. / IMAX
7Sound of My Voice$15,05862%425$359$297,2755Fox Searchlight
8Titanic 3D$12,60652%42-28$300$57,788,5048Paramount
9A Thousand Words$12,21053%59-51$207$18,418,30512Paramount
10This Means War$11,02525%44-46$251$54,712,58915Fox
11The Artist$4,37856%20-83$219$44,570,94127Weinstein Company
12Act of Valor$2,75534%39-57$71$69,999,09314Relativity Media
13Friends With Kids$2,13834%9-16$238$7,236,48912Roadside Attractions
14Undefeated$1,29722%6-3$216$555,16515Weinstein Company
15Lovely Molly$758137%2-3$379$17,6322Image Entertainment
16Tonight You're Mine$506-32%3--$169$4,4033Roadside Attractions
17Coriolanus$504-7%4-4$126$755,34619Weinstein Company
18Red Tails$48329%74$69$49,870,73819Fox
19Star Wars: Episode I - The Phantom Menace 3D$250--10$250$43,456,38216Fox
20Blue Like Jazz$17463%3-4$58$594,2557Roadside Attractions