Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, May. 27 2012

Wide (1000+)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$17,792,788-7%4,248--$4,189$54,592,7791Sony / Columbia
2Marvel's The Avengers$12,956,164-8%3,918-331$3,307$513,371,6594Disney
3Battleship$3,868,590-6%3,70212$1,045$44,555,8152Universal
4The Dictator$3,180,042-4%3,0146$1,055$41,124,6642Paramount
5Dark Shadows$2,596,147-8%3,404-351$763$62,987,2833Warner Bros.
6What to Expect When You're Expecting$2,267,060-13%3,0210$750$22,149,1672Lionsgate
7The Best Exotic Marigold Hotel$2,253,914-8%1,233879$1,828$16,586,6994Fox Searchlight
8Chernobyl Diaries$2,039,237-15%2,433--$838$7,955,3071Warner Bros.
9The Hunger Games$829,474-6%1,421-643$584$395,320,19110Lionsgate

Limited (100 — 999)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$499,739-11%786-936$636$88,337,2066Sony / Screen Gems
2The Pirates! Band of Misfits$390,660-8%884-956$442$27,286,5925Sony / Columbia
321 Jump Street$207,625-24%364103$570$136,503,52211Sony / Columbia
4The Lucky One (2012)$182,171-14%615-1390$296$58,279,6626Warner Bros.
5Mirror Mirror$156,738-19%42215$371$62,200,7599Relativity Media
6Dr. Seuss' The Lorax$154,050-23%39011$395$210,839,55513Universal
7The Three Stooges$111,157-16%325-269$342$42,303,9277Fox
8The Five-Year Engagement$97,270-14%274-901$355$27,949,8405Universal
9Wrath of the Titans$81,250-9%255-105$319$82,927,7569Warner Bros.
10The Cabin in the Woods$62,801-2%203-245$309$40,933,1457Lionsgate
11Journey 2: The Mysterious Island$59,601-14%175-70$341$103,110,61116Warner Bros. / New Line
12Girl in Progress$52,32614%143-179$366$2,405,7633Lionsgate / Pantelion
13American Reunion$31,350-41%165-125$190$56,706,7558Universal
14Safe (2012)$23,102-1%112-391$206$16,799,1285Lionsgate
15The Raven$21,494-5%111-321$194$15,735,5035Relativity Media
16Bully (2012)$11,8817%104-100$114$3,297,0259Weinstein Company

Platform (1 — 99)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$172,443-3%4--$43,111$522,9961Focus
2To the Arctic 3D$80,1291%501$1,603$2,310,3466Warner Bros. / IMAX
3Crooked Arrows$48,09814%6712$718$456,8442Branded/Peck Films
4The Intouchables$37,7012%4--$9,425$103,5071Weinstein Company
5Salmon Fishing in the Yemen$30,024-11%87-47$345$8,865,97812CBS Films
6Born to Be Wild 3D$19,789-6%340$582$19,069,21760Warner Bros. / IMAX
7Sound of My Voice$13,106-13%425$312$310,3815Fox Searchlight
8Titanic 3D$12,518-1%42-28$298$57,801,0228Paramount
9A Thousand Words$10,776-12%59-51$183$18,429,08112Paramount
10This Means War$7,158-35%44-46$163$54,719,74715Fox
11The Artist$4,4281%20-83$221$44,575,36927Weinstein Company
12Act of Valor$3,40524%39-57$87$70,002,49814Relativity Media
13Friends With Kids$2,48816%9-16$276$7,238,97712Roadside Attractions
14Undefeated$1,58722%6-3$265$555,16515Weinstein Company
15Red Tails$70245%74$100$49,871,44019Fox
16Tonight You're Mine$68335%3--$228$5,0863Roadside Attractions
17Coriolanus$68035%4-4$170$756,02619Weinstein Company
18Lovely Molly$345-54%2-3$173$17,9772Image Entertainment
19Blue Like Jazz$21222%3-4$71$594,4677Roadside Attractions