Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, May. 27 2012

Wide (1000+)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$17,792,788-7%4,248--$4,189$54,592,7791Sony / Columbia
2Marvel's The Avengers$12,956,164-8%3,918-331$3,307$513,371,6594Disney
3Battleship$3,868,590-6%3,70212$1,045$44,555,8152Universal
4The Dictator$3,180,042-4%3,0146$1,055$41,124,6642Paramount
5Dark Shadows$2,596,147-8%3,404-351$763$62,987,2833Warner Bros.
6What to Expect When You're Expecting$2,267,060-13%3,0210$750$22,149,1672Lionsgate
7The Best Exotic Marigold Hotel$2,253,914-8%1,233879$1,828$16,586,6994Fox Searchlight
8Chernobyl Diaries$2,039,237-15%2,433--$838$7,955,3071Warner Bros.
9The Hunger Games$829,474-6%1,421-643$584$395,320,19110Lionsgate

Limited (100 — 999)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$499,739-11%786-936$636$88,337,2066Sony / Screen Gems
2The Pirates! Band of Misfits$390,660-8%884-956$442$27,286,5925Sony / Columbia
321 Jump Street$207,625-24%364103$570$136,503,52211Sony / Columbia
4The Lucky One (2012)$182,171-14%615-1390$296$58,279,6626Warner Bros.
5Mirror Mirror$156,738-19%42215$371$62,200,7599Relativity Media
6Dr. Seuss' The Lorax$154,050-23%39011$395$210,839,55513Universal
7The Three Stooges$111,157-16%325-269$342$42,303,9277Fox
8The Five-Year Engagement$97,270-14%274-901$355$27,949,8405Universal
9Wrath of the Titans$81,250-9%255-105$319$82,927,7569Warner Bros.
10The Cabin in the Woods$62,801-2%203-245$309$40,933,1457Lionsgate
11Journey 2: The Mysterious Island$59,601-14%175-70$341$103,110,61116Warner Bros. / New Line
12Girl in Progress$52,32614%143-179$366$2,405,7633Lionsgate / Pantelion
13American Reunion$31,350-41%165-125$190$56,706,7558Universal
14Safe (2012)$23,102-1%112-391$206$16,799,1285Lionsgate
15The Raven$21,494-5%111-321$194$15,735,5035Relativity Media
16Bully (2012)$11,8817%104-100$114$3,297,0259Weinstein Company

Platform (1 — 99)

#TitleSun, May. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$172,443-3%4--$43,111$522,9961Focus
2To the Arctic 3D$80,1291%501$1,603$2,310,3466Warner Bros. / IMAX
3Crooked Arrows$48,09814%6712$718$456,8442Branded/Peck Films
4The Intouchables$37,7012%4--$9,425$103,5071Weinstein Company
5Salmon Fishing in the Yemen$30,024-11%87-47$345$8,865,97812CBS Films
6Born to Be Wild 3D$19,789-6%340$582$19,069,21760Warner Bros. / IMAX
7Sound of My Voice$13,106-13%425$312$310,3815Fox Searchlight
8Titanic 3D$12,518-1%42-28$298$57,801,0228Paramount
9A Thousand Words$10,776-12%59-51$183$18,429,08112Paramount
10This Means War$7,158-35%44-46$163$54,719,74715Fox
11The Artist$4,4281%20-83$221$44,575,36927Weinstein Company
12Act of Valor$3,40524%39-57$87$70,002,49814Relativity Media
13Friends With Kids$2,48816%9-16$276$7,238,97712Roadside Attractions
14Undefeated$1,58722%6-3$265$555,16515Weinstein Company
15Red Tails$70245%74$100$49,871,44019Fox
16Tonight You're Mine$68335%3--$228$5,0863Roadside Attractions
17Coriolanus$68035%4-4$170$756,02619Weinstein Company
18Lovely Molly$345-54%2-3$173$17,9772Image Entertainment
19Blue Like Jazz$21222%3-4$71$594,4677Roadside Attractions