Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Mon, May. 28 2012

Wide (1000+)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$14,661,938-18%4,248--$3,451$69,254,7171Sony / Columbia
2Marvel's The Avengers$10,535,543-19%3,918-331$2,689$523,907,2024Disney
3Battleship$2,887,560-25%3,70212$780$47,443,3752Universal
4The Dictator$2,188,857-31%3,0146$726$43,313,5212Paramount
5The Best Exotic Marigold Hotel$1,977,540-12%1,233879$1,604$18,564,2394Fox Searchlight
6Dark Shadows$1,934,859-25%3,404-351$568$64,922,1423Warner Bros.
7What to Expect When You're Expecting$1,677,646-26%3,0210$555$23,826,8132Lionsgate
8Chernobyl Diaries$1,399,817-31%2,433--$575$9,355,1241Warner Bros.
9The Hunger Games$701,977-15%1,421-643$494$396,022,16810Lionsgate

Limited (100 — 999)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1The Pirates! Band of Misfits$355,533-9%884-956$402$27,642,1255Sony / Columbia
2Think Like a Man$349,342-30%786-936$444$88,686,5486Sony / Screen Gems
3Bernie$258,014--194--$1,330$2,479,9745Millennium Entertainment
4Mirror Mirror$155,492-1%42215$368$62,356,2519Relativity Media
5Dr. Seuss' The Lorax$146,250-5%39011$375$210,985,80513Universal
6The Lucky One (2012)$137,450-25%615-1390$223$58,417,1126Warner Bros.
7Chimpanzee$127,359--368-527$346$27,815,8076Disneynature
821 Jump Street$108,241-48%364--$297$136,611,76311Sony / Columbia
9The Three Stooges$81,293-27%325-269$250$42,385,2207Fox
10The Five-Year Engagement$63,020-35%274-901$230$28,012,8605Universal
11Wrath of the Titans$60,977-25%255-105$239$82,988,7339Warner Bros.
12Journey 2: The Mysterious Island$53,513-10%175-70$306$103,164,12416Warner Bros. / New Line
13John Carter$50,172--175--$287$72,523,73112Disney
14The Cabin in the Woods$46,665-26%203-245$230$40,979,8107Lionsgate
15Girl in Progress$42,011-20%143-179$294$2,447,7743Lionsgate / Pantelion
16American Reunion$17,325-45%165-125$105$56,724,0808Universal
17The Raven$14,833-31%111-321$134$15,750,3365Relativity Media
18Safe (2012)$14,441-37%112-391$129$16,813,5695Lionsgate
19Bully (2012)$12,9049%104-100$124$3,309,9299Weinstein Company

Platform (1 — 99)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$163,183-5%4--$40,796$686,1791Focus
2To the Arctic 3D$76,445-5%501$1,529$2,386,7916Warner Bros. / IMAX
3First Position$50,834--56--$908$544,1724IFC Films
4Hysteria$36,400--32--$1,138$230,4572Sony Pictures Classics
5Crooked Arrows$36,390-24%6712$543$493,2342Branded/Peck Films
6Headhunters$35,202--45--$782$605,7945Magnolia Pictures
7The Intouchables$33,497-11%4--$8,374$137,0041Weinstein Company
8Monsieur Lazhar$33,098--65--$509$1,483,22731Music Box Films
9Salmon Fishing in the Yemen$23,291-22%87-47$268$8,889,26912CBS Films
10Darling Companion$20,792--61--$341$539,2916Sony Pictures Classics
11Marley$20,351--53--$384$1,183,2806Magnolia Pictures
12Born to Be Wild 3D$19,207-3%340$565$19,088,24460Warner Bros. / IMAX
13Cowgirls n' Angels$16,724--50--$334$71,3991IDP/Samuel Goldwyn
14Jiro Dreams of Sushi$16,116--35--$460$2,285,28812Magnolia Pictures
15Polisse$14,097--14--$1,007$88,5382IFC Films
16Where Do We Go Now?$13,230--25--$529$134,7583Sony Pictures Classics
17Sound of My Voice$9,884-25%425$235$320,2655Fox Searchlight
18Titanic 3D$9,586-23%42-28$228$57,810,6088Paramount
19A Thousand Words$9,068-16%59-51$154$18,438,14912Paramount
20We Have a Pope$8,054--22--$366$434,5498IFC Films
21Footnote$7,980--31--$257$1,896,69712Sony Pictures Classics
22This Means War$6,145-14%44-46$140$54,725,89215Fox
23The Secret World of Arrietty$5,438--26--$209$19,178,30715Disney
24Grand Illusion: 75th Anniversary Restoration$5,167--3--$1,722$71,9623Rialto Pictures
25The Artist$4,112-7%20-83$206$44,579,48127Weinstein Company
26Elena (2012)$3,965--2--$1,983$37,8502Zeitgeist Films
27I Wish$3,435--5--$687$35,5553Magnolia Pictures
28Chronicle$3,395--20--$170$64,565,19117Fox
29Oslo, August 31st$3,337--2--$1,669$12,9011Strand Releasing
30The Kid With A Bike$3,301--20--$165$1,351,06711IFC Films
31Damsels in Distress$3,080--11--$280$827,6988Sony Pictures Classics
32Once Upon a Time in Anatolia$2,956--2--$1,478$131,85321Cinema Guild
33FOLLOW ME: The Yoni Netanyahu Story$2,868--9--$319$66,6434International Film Circuit
34The Deep Blue Sea (2011)$2,701--19--$142$1,061,73510Music Box Films
35Elles$2,569--8--$321$121,3195Kino Lorber
36The Perfect Family$2,463--6--$411$92,5244Variance Films
37OC87$2,217--1--$2,217$7,9501Fisher Klingenstein Films
38Alvin and the Chipmunks: Chipwrecked$2,180--22--$99$133,097,31724Fox
39God Bless America$2,015--15--$134$79,0803Magnolia / Magnet
40October Baby$1,932--16--$121$5,336,16731IDP / Samuel Goldwyn
41Act of Valor$1,864-45%39-57$48$70,004,36214Relativity Media
42The Raid: Redemption$1,803--12--$150$4,082,23410Sony Pictures Classics
43Friends With Kids$1,706-31%9-16$190$7,240,68312Roadside Attractions
44Undefeated$1,347-15%6-3$225$556,51215Weinstein Company
45Whores' Glory$1,150--2--$575$15,9305Kino Lorber
46A Separation$894--10--$89$7,079,54922Sony Pictures Classics
47Turn Me On, Dammit!$678--2--$339$72,2069New Yorker Films
48Quill: The Life of a Guide Dog$671--3--$224$5,9682Music Box Films
49Surviving Progress$599--2--$300$35,8158First Run Features
50Beyond the Black Rainbow$536--2--$268$12,2652Magnolia / Magnet
51Henning Mankell’s Wallander: The Revenge$511--1--$511$2,7411Music Box Films
52Red Tails$504-28%74$72$49,871,94419Fox
53Lovely Molly$48641%2-3$243$18,4632Image Entertainment
54Coriolanus$426-37%4-4$107$756,45219Weinstein Company
55Gerhard Richter Painting$386--3--$129$184,46011Kino Lorber
56Tonight You're Mine$380-44%3--$127$5,4663Roadside Attractions
57Virginia$351--2--$176$11,4202Entertainment One Films
58The Salt of Life$331--4--$83$302,06513Zeitgeist Films
59Goon$317--5--$63$4,168,1449Magnolia / Magnet
60Never Stand Still: Dancing at Jacob's Pillow$300--1--$300$4,4522First Run Features
61Steve Jobs: The Lost Interview$224--7--$32$97,5213Magnolia Pictures
62The Hunter (2012)$208--3--$69$170,7528Magnolia Pictures
63The Women on the 6th Floor$202--2--$101$711,51234Strand Releasing
64Hit So Hard$201--3--$67$28,6207Variance Films
65Bonsai$200--2--$100$9,7883Strand Releasing
66Jesus Henry Christ$142--2--$71$18,5326Entertainment One Films
67The Fairy$138--1--$138$24,17914Kino Lorber
68Payback (2012)$60--1--$60$12,2215Zeitgeist Films
69Blue Like Jazz$47-78%3-4$16$594,5147Roadside Attractions
70Nobody Else But You$18--1--$18$7,0743First Run Features