Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Mon, May. 28 2012

Wide (1000+)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$14,661,938-18%4,248--$3,451$69,254,7171Sony / Columbia
2Marvel's The Avengers$10,535,543-19%3,918-331$2,689$523,907,2024Disney
3Battleship$2,887,560-25%3,70212$780$47,443,3752Universal
4The Dictator$2,188,857-31%3,0146$726$43,313,5212Paramount
5The Best Exotic Marigold Hotel$1,977,540-12%1,233879$1,604$18,564,2394Fox Searchlight
6Dark Shadows$1,934,859-25%3,404-351$568$64,922,1423Warner Bros.
7What to Expect When You're Expecting$1,677,646-26%3,0210$555$23,826,8132Lionsgate
8Chernobyl Diaries$1,399,817-31%2,433--$575$9,355,1241Warner Bros.
9The Hunger Games$701,977-15%1,421-643$494$396,022,16810Lionsgate

Limited (100 — 999)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1The Pirates! Band of Misfits$355,533-9%884-956$402$27,642,1255Sony / Columbia
2Think Like a Man$349,342-30%786-936$444$88,686,5486Sony / Screen Gems
3Bernie$258,014--194--$1,330$2,479,9745Millennium Entertainment
4Mirror Mirror$155,492-1%42215$368$62,356,2519Relativity Media
5Dr. Seuss' The Lorax$146,250-5%39011$375$210,985,80513Universal
6The Lucky One (2012)$137,450-25%615-1390$223$58,417,1126Warner Bros.
7Chimpanzee$127,359--368-527$346$27,815,8076Disneynature
821 Jump Street$108,241-48%364--$297$136,611,76311Sony / Columbia
9The Three Stooges$81,293-27%325-269$250$42,385,2207Fox
10The Five-Year Engagement$63,020-35%274-901$230$28,012,8605Universal
11Wrath of the Titans$60,977-25%255-105$239$82,988,7339Warner Bros.
12Journey 2: The Mysterious Island$53,513-10%175-70$306$103,164,12416Warner Bros. / New Line
13John Carter$50,172--175--$287$72,523,73112Disney
14The Cabin in the Woods$46,665-26%203-245$230$40,979,8107Lionsgate
15Girl in Progress$42,011-20%143-179$294$2,447,7743Lionsgate / Pantelion
16American Reunion$17,325-45%165-125$105$56,724,0808Universal
17The Raven$14,833-31%111-321$134$15,750,3365Relativity Media
18Safe (2012)$14,441-37%112-391$129$16,813,5695Lionsgate
19Bully (2012)$12,9049%104-100$124$3,309,9299Weinstein Company

Platform (1 — 99)

#TitleMon, May. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$163,183-5%4--$40,796$686,1791Focus
2To the Arctic 3D$76,445-5%501$1,529$2,386,7916Warner Bros. / IMAX
3First Position$50,834--56--$908$544,1724IFC Films
4Hysteria$36,400--32--$1,138$230,4572Sony Pictures Classics
5Crooked Arrows$36,390-24%6712$543$493,2342Branded/Peck Films
6Headhunters$35,202--45--$782$605,7945Magnolia Pictures
7The Intouchables$33,497-11%4--$8,374$137,0041Weinstein Company
8Monsieur Lazhar$33,098--65--$509$1,483,22731Music Box Films
9Salmon Fishing in the Yemen$23,291-22%87-47$268$8,889,26912CBS Films
10Darling Companion$20,792--61--$341$539,2916Sony Pictures Classics
11Marley$20,351--53--$384$1,183,2806Magnolia Pictures
12Born to Be Wild 3D$19,207-3%340$565$19,088,24460Warner Bros. / IMAX
13Cowgirls n' Angels$16,724--50--$334$71,3991IDP/Samuel Goldwyn
14Jiro Dreams of Sushi$16,116--35--$460$2,285,28812Magnolia Pictures
15Polisse$14,097--14--$1,007$88,5382IFC Films
16Where Do We Go Now?$13,230--25--$529$134,7583Sony Pictures Classics
17Sound of My Voice$9,884-25%425$235$320,2655Fox Searchlight
18Titanic 3D$9,586-23%42-28$228$57,810,6088Paramount
19A Thousand Words$9,068-16%59-51$154$18,438,14912Paramount
20We Have a Pope$8,054--22--$366$434,5498IFC Films
21Footnote$7,980--31--$257$1,896,69712Sony Pictures Classics
22This Means War$6,145-14%44-46$140$54,725,89215Fox
23The Secret World of Arrietty$5,438--26--$209$19,178,30715Disney
24Grand Illusion: 75th Anniversary Restoration$5,167--3--$1,722$71,9623Rialto Pictures
25The Artist$4,112-7%20-83$206$44,579,48127Weinstein Company
26Elena (2012)$3,965--2--$1,983$37,8502Zeitgeist Films
27I Wish$3,435--5--$687$35,5553Magnolia Pictures
28Chronicle$3,395--20--$170$64,565,19117Fox
29Oslo, August 31st$3,337--2--$1,669$12,9011Strand Releasing
30The Kid With A Bike$3,301--20--$165$1,351,06711IFC Films
31Damsels in Distress$3,080--11--$280$827,6988Sony Pictures Classics
32Once Upon a Time in Anatolia$2,956--2--$1,478$131,85321Cinema Guild
33FOLLOW ME: The Yoni Netanyahu Story$2,868--9--$319$66,6434International Film Circuit
34The Deep Blue Sea (2011)$2,701--19--$142$1,061,73510Music Box Films
35Elles$2,569--8--$321$121,3195Kino Lorber
36The Perfect Family$2,463--6--$411$92,5244Variance Films
37OC87$2,217--1--$2,217$7,9501Fisher Klingenstein Films
38Alvin and the Chipmunks: Chipwrecked$2,180--22--$99$133,097,31724Fox
39God Bless America$2,015--15--$134$79,0803Magnolia / Magnet
40October Baby$1,932--16--$121$5,336,16731IDP / Samuel Goldwyn
41Act of Valor$1,864-45%39-57$48$70,004,36214Relativity Media
42The Raid: Redemption$1,803--12--$150$4,082,23410Sony Pictures Classics
43Friends With Kids$1,706-31%9-16$190$7,240,68312Roadside Attractions
44Undefeated$1,347-15%6-3$225$556,51215Weinstein Company
45Whores' Glory$1,150--2--$575$15,9305Kino Lorber
46A Separation$894--10--$89$7,079,54922Sony Pictures Classics
47Turn Me On, Dammit!$678--2--$339$72,2069New Yorker Films
48Quill: The Life of a Guide Dog$671--3--$224$5,9682Music Box Films
49Surviving Progress$599--2--$300$35,8158First Run Features
50Beyond the Black Rainbow$536--2--$268$12,2652Magnolia / Magnet
51Henning Mankell’s Wallander: The Revenge$511--1--$511$2,7411Music Box Films
52Red Tails$504-28%74$72$49,871,94419Fox
53Lovely Molly$48641%2-3$243$18,4632Image Entertainment
54Coriolanus$426-37%4-4$107$756,45219Weinstein Company
55Gerhard Richter Painting$386--3--$129$184,46011Kino Lorber
56Tonight You're Mine$380-44%3--$127$5,4663Roadside Attractions
57Virginia$351--2--$176$11,4202Entertainment One Films
58The Salt of Life$331--4--$83$302,06513Zeitgeist Films
59Goon$317--5--$63$4,168,1449Magnolia / Magnet
60Never Stand Still: Dancing at Jacob's Pillow$300--1--$300$4,4522First Run Features
61Steve Jobs: The Lost Interview$224--7--$32$97,5213Magnolia Pictures
62The Hunter (2012)$208--3--$69$170,7528Magnolia Pictures
63The Women on the 6th Floor$202--2--$101$711,51234Strand Releasing
64Hit So Hard$201--3--$67$28,6207Variance Films
65Bonsai$200--2--$100$9,7883Strand Releasing
66Jesus Henry Christ$142--2--$71$18,5326Entertainment One Films
67The Fairy$138--1--$138$24,17914Kino Lorber
68Payback (2012)$60--1--$60$12,2215Zeitgeist Films
69Blue Like Jazz$47-78%3-4$16$594,5147Roadside Attractions
70Nobody Else But You$18--1--$18$7,0743First Run Features