Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Tue, May. 29 2012

Wide (1000+)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$5,648,570-61%4,248--$1,330$74,903,2871Sony / Columbia
2Marvel's The Avengers$3,266,753-69%3,918-331$834$527,173,9554Disney
3The Dictator$1,158,547-47%3,0146$384$44,472,0682Paramount
4Battleship$1,092,090-62%3,70212$295$48,535,4652Universal
5What to Expect When You're Expecting$933,685-44%3,0210$309$24,760,4982Lionsgate
6Chernobyl Diaries$822,402-41%2,433--$338$10,177,5261Warner Bros.
7The Best Exotic Marigold Hotel$819,248-59%1,233879$664$19,383,4874Fox Searchlight
8Dark Shadows$761,174-61%3,404-351$224$65,683,3163Warner Bros.
9The Hunger Games$248,993-65%1,421-643$175$396,271,16110Lionsgate

Limited (100 — 999)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$128,100-63%786-936$163$88,814,6486Sony / Screen Gems
2The Pirates! Band of Misfits$94,326-73%884-956$107$27,736,4515Sony / Columbia
3The Lucky One (2012)$78,447-43%615-1390$128$58,495,5596Warner Bros.
4Mirror Mirror$61,203-61%42215$145$62,417,4549Relativity Media
5Dr. Seuss' The Lorax$54,555-63%39011$140$211,040,36013Universal
6The Five-Year Engagement$32,985-48%274-901$120$28,045,8455Universal
7The Three Stooges$30,704-62%325-269$94$42,415,9247Fox
8Wrath of the Titans$26,830-56%255-105$105$83,015,5639Warner Bros.
9The Cabin in the Woods$24,893-47%203-245$123$41,004,7037Lionsgate
10Journey 2: The Mysterious Island$18,369-66%175-70$105$103,182,49316Warner Bros. / New Line
11Bully (2012)$17,52036%104-100$168$3,327,4499Weinstein Company
12American Reunion$12,500-28%165-125$76$56,736,5808Universal
13Girl in Progress$11,342-73%143-179$79$2,459,1163Lionsgate / Pantelion
14Safe (2012)$8,236-43%112-391$74$16,821,8055Lionsgate
15The Raven$7,599-49%111-321$68$15,757,9355Relativity Media

Platform (1 — 99)

#TitleTue, May. 29 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$61,078-63%4--$15,270$747,2571Focus
2To the Arctic 3D$53,497-30%501$1,070$2,440,2886Warner Bros. / IMAX
3Born to Be Wild 3D$18,268-5%340$537$19,106,51260Warner Bros. / IMAX
4Salmon Fishing in the Yemen$13,007-44%87-47$150$8,902,27612CBS Films
5The Intouchables$9,458-72%4--$2,365$146,4621Weinstein Company
6Crooked Arrows$9,150-75%6712$137$502,3842Branded/Peck Films
7Titanic 3D$5,075-47%42-28$121$57,815,6838Paramount
8Sound of My Voice$4,222-57%425$101$324,4875Fox Searchlight
9A Thousand Words$3,864-57%59-51$65$18,442,01312Paramount
10This Means War$2,819-54%44-46$64$54,728,71115Fox
11The Artist$1,867-55%20-83$93$44,581,34827Weinstein Company
12Undefeated$566-58%6-3$94$557,07815Weinstein Company
13Act of Valor$492-74%39-57$13$70,004,85414Relativity Media
14Red Tails$341-32%74$49$49,872,28519Fox
15Coriolanus$279-35%4-4$70$756,73119Weinstein Company
16Tonight You're Mine$246-35%3--$82$5,7123Roadside Attractions
17Blue Like Jazz$30-36%3-4$10$594,5447Roadside Attractions