Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, May. 30 2012

Wide (1000+)

#TitleWed, May. 30 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$3,985,712-29%4,248--$938$78,889,9991Sony / Columbia
2Marvel's The Avengers$2,515,041-23%3,918-331$642$529,688,9964Disney
3Battleship$851,460-22%3,70212$230$49,386,9252Universal
4The Dictator$812,022-30%3,0146$269$45,284,0902Paramount
5The Best Exotic Marigold Hotel$753,601-8%1,233879$611$20,137,0884Fox Searchlight
6What to Expect When You're Expecting$750,343-20%3,0210$248$25,510,8412Lionsgate
7Dark Shadows$628,309-17%3,404-351$185$66,311,6253Warner Bros.
8Chernobyl Diaries$612,180-26%2,433--$252$10,789,7061Warner Bros.
9The Hunger Games$235,064-6%1,421-643$165$396,506,22510Lionsgate

Limited (100 — 999)

#TitleWed, May. 30 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$109,066-15%786-936$139$88,923,7146Sony / Screen Gems
2The Pirates! Band of Misfits$82,697-12%884-956$94$27,819,1485Sony / Columbia
3The Lucky One (2012)$68,249-13%615-1390$111$58,563,8086Warner Bros.
4Mirror Mirror$57,389-6%42215$136$62,474,8439Relativity Media
5Dr. Seuss' The Lorax$48,750-11%39011$125$211,089,11013Universal
6The Three Stooges$29,746-3%325-269$92$42,445,6707Fox
7The Five-Year Engagement$28,770-13%274-901$105$28,074,6155Universal
8The Cabin in the Woods$24,465-2%203-245$121$41,029,1687Lionsgate
9Wrath of the Titans$23,206-14%255-105$91$83,038,7699Warner Bros.
10Bully (2012)$17,7251%104-100$170$3,345,1749Weinstein Company
11Journey 2: The Mysterious Island$16,084-12%175-70$92$103,198,57716Warner Bros. / New Line
12American Reunion$9,880-21%165-125$60$56,746,4608Universal
13Girl in Progress$9,750-14%143-179$68$2,468,8663Lionsgate / Pantelion
14Safe (2012)$7,903-4%112-391$71$16,829,7085Lionsgate
15The Raven$6,674-12%111-321$60$15,764,6095Relativity Media

Platform (1 — 99)

#TitleWed, May. 30 2012LocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$64,072393%87-47$736$8,966,34812CBS Films
2To the Arctic 3D$63,66519%501$1,273$2,503,9536Warner Bros. / IMAX
3Moonrise Kingdom$56,724-7%4--$14,181$803,9811Focus
4Born to Be Wild 3D$22,78625%340$670$19,129,29860Warner Bros. / IMAX
5The Intouchables$9,7503%4--$2,438$156,2121Weinstein Company
6Crooked Arrows$6,708-27%6712$100$509,0922Branded/Peck Films
7Titanic 3D$4,505-11%42-28$107$57,820,1888Paramount
8Sound of My Voice$4,2801%425$102$328,7675Fox Searchlight
9A Thousand Words$3,8800%59-51$66$18,445,89312Paramount
10This Means War$2,8742%44-46$65$54,731,58515Fox
11The Artist$1,8630%20-83$93$44,583,21127Weinstein Company
12Red Tails$1,022200%74$146$49,873,30719Fox
13Undefeated$74632%6-3$124$557,82415Weinstein Company
14Act of Valor$5185%39-57$13$70,005,37214Relativity Media
15Tonight You're Mine$27411%3--$91$5,9863Roadside Attractions
16Coriolanus$230-18%4-4$58$756,96119Weinstein Company
17Blue Like Jazz$177490%3-4$59$594,7217Roadside Attractions