Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, May. 31 2012

Wide (1000+)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$4,114,5543%4,248--$969$83,003,5531Sony / Columbia
2Marvel's The Avengers$2,774,98410%3,918-331$708$532,463,9804Disney
3Battleship$925,9259%3,70212$250$50,312,8502Universal
4The Dictator$826,2702%3,0146$274$46,110,3602Paramount
5What to Expect When You're Expecting$782,5184%3,0210$259$26,293,3592Lionsgate
6The Best Exotic Marigold Hotel$759,5171%1,233879$616$20,896,6054Fox Searchlight
7Dark Shadows$662,2165%3,404-351$195$66,973,8413Warner Bros.
8Chernobyl Diaries$581,408-5%2,433--$239$11,371,1141Warner Bros.
9The Hunger Games$267,52314%1,421-643$188$396,773,74810Lionsgate

Limited (100 — 999)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$118,0558%786-936$150$89,041,7696Sony / Screen Gems
2The Pirates! Band of Misfits$110,63434%884-956$125$27,929,7825Sony / Columbia
3The Lucky One (2012)$82,11020%615-1390$134$58,645,9186Warner Bros.
4Mirror Mirror$68,29619%42215$162$62,543,1399Relativity Media
5Dr. Seuss' The Lorax$56,55016%39011$145$211,145,66013Universal
6The Three Stooges$31,7617%325-269$98$42,477,4317Fox
7The Five-Year Engagement$30,1405%274-901$110$28,104,7555Universal
8Wrath of the Titans$26,98316%255-105$106$83,065,7529Warner Bros.
9The Cabin in the Woods$23,247-5%203-245$115$41,052,4157Lionsgate
10Bully (2012)$21,80223%104-100$210$3,366,9769Weinstein Company
11Journey 2: The Mysterious Island$20,85230%175-70$119$103,219,42916Warner Bros. / New Line
12American Reunion$12,37525%165-125$75$56,758,8358Universal
13Girl in Progress$10,5869%143-179$74$2,479,4523Lionsgate / Pantelion
14The Raven$7,33010%111-321$66$15,771,9395Relativity Media
15Safe (2012)$7,004-11%112-391$63$16,836,7125Lionsgate

Platform (1 — 99)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$60,568-5%501$1,211$2,564,5216Warner Bros. / IMAX
2Moonrise Kingdom$56,231-1%4--$14,058$860,2121Focus
3Born to Be Wild 3D$24,8709%340$731$19,154,16860Warner Bros. / IMAX
4Crooked Arrows$13,820106%6712$206$522,9122Branded/Peck Films
5The Intouchables$10,4007%4--$2,600$166,6121Weinstein Company
6Salmon Fishing in the Yemen$9,875-85%87-47$114$8,976,22312CBS Films
7Titanic 3D$5,16315%42-28$123$57,825,3518Paramount
8Sound of My Voice$4,5837%425$109$333,3505Fox Searchlight
9A Thousand Words$4,2349%59-51$72$18,450,12712Paramount
10This Means War$3,15310%44-46$72$54,734,73815Fox
11The Artist$2,08112%20-83$104$44,585,29227Weinstein Company
125 Broken Cameras$1,912--1--$1,912$1,9120Kino Lorber
13Act of Valor$70837%39-57$18$70,006,08014Relativity Media
14Undefeated$682-9%6-3$114$558,50615Weinstein Company
15Tonight You're Mine$269-2%3--$90$6,2553Roadside Attractions
16Coriolanus$2342%4-4$59$757,19519Weinstein Company
17Red Tails$209-80%74$30$160,15819Fox
18Blue Like Jazz$15-92%3-4$5$594,7367Roadside Attractions