Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, May. 31 2012

Wide (1000+)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$4,114,5543%4,248--$969$83,003,5531Sony / Columbia
2Marvel's The Avengers$2,774,98410%3,918-331$708$532,463,9804Disney
3Battleship$925,9259%3,70212$250$50,312,8502Universal
4The Dictator$826,2702%3,0146$274$46,110,3602Paramount
5What to Expect When You're Expecting$782,5184%3,0210$259$26,293,3592Lionsgate
6The Best Exotic Marigold Hotel$759,5171%1,233879$616$20,896,6054Fox Searchlight
7Dark Shadows$662,2165%3,404-351$195$66,973,8413Warner Bros.
8Chernobyl Diaries$581,408-5%2,433--$239$11,371,1141Warner Bros.
9The Hunger Games$267,52314%1,421-643$188$396,773,74810Lionsgate

Limited (100 — 999)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$118,0558%786-936$150$89,041,7696Sony / Screen Gems
2The Pirates! Band of Misfits$110,63434%884-956$125$27,929,7825Sony / Columbia
3The Lucky One (2012)$82,11020%615-1390$134$58,645,9186Warner Bros.
4Mirror Mirror$68,29619%42215$162$62,543,1399Relativity Media
5Dr. Seuss' The Lorax$56,55016%39011$145$211,145,66013Universal
6The Three Stooges$31,7617%325-269$98$42,477,4317Fox
7The Five-Year Engagement$30,1405%274-901$110$28,104,7555Universal
8Wrath of the Titans$26,98316%255-105$106$83,065,7529Warner Bros.
9The Cabin in the Woods$23,247-5%203-245$115$41,052,4157Lionsgate
10Bully (2012)$21,80223%104-100$210$3,366,9769Weinstein Company
11Journey 2: The Mysterious Island$20,85230%175-70$119$103,219,42916Warner Bros. / New Line
12American Reunion$12,37525%165-125$75$56,758,8358Universal
13Girl in Progress$10,5869%143-179$74$2,479,4523Lionsgate / Pantelion
14The Raven$7,33010%111-321$66$15,771,9395Relativity Media
15Safe (2012)$7,004-11%112-391$63$16,836,7125Lionsgate

Platform (1 — 99)

#TitleThu, May. 31 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$60,568-5%501$1,211$2,564,5216Warner Bros. / IMAX
2Moonrise Kingdom$56,231-1%4--$14,058$860,2121Focus
3Born to Be Wild 3D$24,8709%340$731$19,154,16860Warner Bros. / IMAX
4Crooked Arrows$13,820106%6712$206$522,9122Branded/Peck Films
5The Intouchables$10,4007%4--$2,600$166,6121Weinstein Company
6Salmon Fishing in the Yemen$9,875-85%87-47$114$8,976,22312CBS Films
7Titanic 3D$5,16315%42-28$123$57,825,3518Paramount
8Sound of My Voice$4,5837%425$109$333,3505Fox Searchlight
9A Thousand Words$4,2349%59-51$72$18,450,12712Paramount
10This Means War$3,15310%44-46$72$54,734,73815Fox
11The Artist$2,08112%20-83$104$44,585,29227Weinstein Company
125 Broken Cameras$1,912--1--$1,912$1,9120Kino Lorber
13Act of Valor$70837%39-57$18$70,006,08014Relativity Media
14Undefeated$682-9%6-3$114$558,50615Weinstein Company
15Tonight You're Mine$269-2%3--$90$6,2553Roadside Attractions
16Coriolanus$2342%4-4$59$757,19519Weinstein Company
17Red Tails$209-80%74$30$160,15819Fox
18Blue Like Jazz$15-92%3-4$5$594,7367Roadside Attractions