Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jun. 1 2012

Wide (1000+)

#TitleFri, Jun. 1 2012LocationsAvg.TotalWks.Dist.
1Snow White and the Huntsman$20,468,525--3,773--$5,425$20,468,5251Universal
2Men in Black 3$8,077,13196%4,2480$1,901$91,080,6842Sony / Columbia
3Marvel's The Avengers$5,641,642103%3,670-248$1,537$538,105,6225Disney
4What to Expect When You're Expecting$1,446,44585%2,907-114$498$27,739,8043Lionsgate
5Battleship$1,446,24056%3,144-558$460$51,759,0903Universal
6The Dictator$1,403,67970%2,649-365$530$47,514,0393Paramount
7The Best Exotic Marigold Hotel$1,266,13867%1,29461$978$22,162,7435Fox Searchlight
8Dark Shadows$1,069,16561%3,002-402$356$68,043,0064Warner Bros.
9Chernobyl Diaries$1,036,21278%2,4330$426$12,407,3262Warner Bros.
10The Hunger Games$454,88270%1,099-322$414$397,228,63011Lionsgate

Limited (100 — 999)

#TitleFri, Jun. 1 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$589,408--757--$779$589,4081ARC Entertainment
2Crooked Arrows$255,5611749%327260$782$778,4733Branded/Peck Films
3Think Like a Man$187,36859%509-277$368$89,229,1377Sony / Screen Gems
4The Pirates! Band of Misfits$150,84936%585-299$258$28,080,6316Sony / Columbia
5Mirror Mirror$119,01574%357-65$333$62,662,15410Relativity Media
621 Jump Street$118,901--330-34$360$136,924,23312Sony / Columbia
7Rowdy Rathore$106,168--120--$885$106,1681UTV Communications
8Dr. Seuss' The Lorax$102,37581%315-75$325$211,248,03514Universal
9The Lucky One (2012)$100,25922%404-211$248$58,746,1777Warner Bros.
10The Three Stooges$78,376147%285-40$275$42,555,8078Fox
11The Five-Year Engagement$52,32074%218-56$240$28,157,0756Universal
12Wrath of the Titans$43,48261%205-50$212$83,109,23410Warner Bros.
13Journey 2: The Mysterious Island$37,82081%155-20$244$103,256,70917Warner Bros. / New Line
14The Cabin in the Woods$34,35548%136-67$253$41,086,7708Lionsgate
15Safe (2012)$29,023314%17563$166$16,865,7356Lionsgate
16High School$28,137--200--$141$28,1371Anchor Bay Films

Platform (1 — 99)

#TitleFri, Jun. 1 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$249,115343%1612$15,570$1,109,3272Focus
2The Intouchables$78,441654%5046$1,569$245,0532Weinstein Company
3To the Arctic 3D$76,05226%500$1,521$2,646,0827Warner Bros. / IMAX
4Piranha 3DD$63,578--86--$739$63,5781Weinstein Company
5Born to Be Wild 3D$26,8378%33-1$813$19,192,05261Warner Bros. / IMAX
6Salmon Fishing in the Yemen$13,34135%60-27$222$8,989,56413CBS Films
7Titanic 3D$10,24999%5210$197$57,835,6009Paramount
8The Artist$8,997332%8767$103$44,594,28928Weinstein Company
9Sound of My Voice$8,39183%486$175$341,7416Fox Searchlight
10Bully (2012)$8,044-63%88-16$91$3,375,02010Weinstein Company
11Girl in Progress$7,861-26%50-93$157$2,487,3134Lionsgate / Pantelion
12The Raven$5,804-21%61-50$95$15,777,7436Relativity Media
13Act of Valor$1,608127%19-20$85$70,007,68815Relativity Media
14Friends With Kids$849--8-1$106$7,243,71913Roadside Attractions
15Red Tails$781274%5-2$156$49,874,29720Fox
16Undefeated$6982%60$116$559,20416Weinstein Company
17Blue Like Jazz$46207%1-2$46$594,7828Roadside Attractions