Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Sat, Jun. 2 2012

Wide (1000+)

#TitleSat, Jun. 2 2012LocationsAvg.TotalWks.Dist.
1Snow White and the Huntsman$21,034,4753%3,773--$5,575$41,503,0001Universal
2Men in Black 3$12,188,77451%4,2480$2,869$103,269,4582Sony / Columbia
3Marvel's The Avengers$9,017,91360%3,670-248$2,457$547,123,5355Disney
4Battleship$2,215,53553%3,144-558$705$53,974,6253Universal
5The Best Exotic Marigold Hotel$1,985,47057%1,29461$1,534$24,148,2135Fox Searchlight
6The Dictator$1,977,64141%2,649-365$747$49,491,6803Paramount
7What to Expect When You're Expecting$1,838,05327%2,907-114$632$29,577,8573Lionsgate
8Dark Shadows$1,663,15756%3,002-402$554$69,706,1634Warner Bros.
9Chernobyl Diaries$1,247,00820%2,4330$513$13,654,3342Warner Bros.
10The Hunger Games$677,40549%1,099-322$616$397,906,03511Lionsgate

Limited (100 — 999)

#TitleSat, Jun. 2 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$656,78211%757--$868$1,246,1901ARC Entertainment
2Think Like a Man$314,48468%509-277$618$89,543,6217Sony / Screen Gems
3The Pirates! Band of Misfits$284,85889%585-299$487$28,365,4896Sony / Columbia
4Crooked Arrows$234,024-8%327260$716$1,012,4973Branded/Peck Films
521 Jump Street$163,30737%330-34$495$137,087,54012Sony / Columbia
6Rowdy Rathore$159,26650%120--$1,327$265,4341UTV Communications
7Mirror Mirror$149,89926%357-65$420$62,812,05310Relativity Media
8The Lucky One (2012)$145,39245%404-211$360$58,891,5697Warner Bros.
9Dr. Seuss' The Lorax$141,75038%315-75$450$211,389,78514Universal
10The Three Stooges$115,81648%285-40$406$42,671,6238Fox
11The Five-Year Engagement$80,66054%218-56$370$28,237,7356Universal
12Wrath of the Titans$66,09652%205-50$322$83,175,33010Warner Bros.
13Journey 2: The Mysterious Island$51,43936%155-20$332$103,308,14817Warner Bros. / New Line
14The Cabin in the Woods$45,52133%136-67$335$41,132,2918Lionsgate
15Safe (2012)$42,79447%17563$245$16,908,5296Lionsgate
16High School$29,3564%200--$147$57,4931Anchor Bay Films

Platform (1 — 99)

#TitleSat, Jun. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$353,44942%1612$22,091$1,462,7762Focus
2The Intouchables$148,54789%5046$2,971$393,6002Weinstein Company
3To the Arctic 3D$79,7235%500$1,594$2,725,8057Warner Bros. / IMAX
4Piranha 3DD$68,1977%86--$793$131,7751Weinstein Company
5Salmon Fishing in the Yemen$23,00572%60-27$383$9,012,56913CBS Films
6Born to Be Wild 3D$18,181-32%33-1$551$19,210,23361Warner Bros. / IMAX
7Titanic 3D$12,88226%5210$248$57,848,4829Paramount
8Girl in Progress$12,87464%50-93$257$2,500,1874Lionsgate / Pantelion
9The Artist$12,35737%8767$142$44,606,64628Weinstein Company
10Sound of My Voice$11,23634%486$234$352,9776Fox Searchlight
11Bully (2012)$8,4125%88-16$96$3,383,43210Weinstein Company
12The Raven$7,98738%61-50$131$15,785,7306Relativity Media
13Act of Valor$1,236-23%19-20$65$70,008,92415Relativity Media
14Undefeated$1,21474%60$202$560,41816Weinstein Company
15Friends With Kids$1,20642%8-1$151$7,244,92513Roadside Attractions
16Red Tails$1,01930%5-2$204$49,875,31620Fox
17Blue Like Jazz$8278%1-2$82$594,8648Roadside Attractions