Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Jun. 7 2012

Wide (1000+)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1Snow White and the Huntsman$4,074,840-4%3,773--$1,080$75,478,6851Universal
2Men in Black 3$2,555,9392%4,2480$602$122,005,3742Sony / Columbia
3Marvel's The Avengers$1,974,1796%3,670-248$538$561,050,7255Disney
4The Best Exotic Marigold Hotel$585,958-1%1,29461$453$27,773,5795Fox Searchlight
5What to Expect When You're Expecting$576,9102%2,907-114$198$33,035,3723Lionsgate
6Battleship$534,4803%3,144-558$170$57,543,8053Universal
7The Dictator$493,216-2%2,649-365$186$53,038,5403Paramount
8Dark Shadows$431,2858%3,002-402$144$72,375,6334Warner Bros.
9Chernobyl Diaries$357,319-4%2,4330$147$16,110,2612Warner Bros.
10The Hunger Games$225,68610%1,099-322$205$399,200,32211Lionsgate

Limited (100 — 999)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$171,8156%757--$227$2,594,1971ARC Entertainment
2The Pirates! Band of Misfits$75,09712%585-299$128$28,832,8946Sony / Columbia
3Think Like a Man$64,7895%509-277$127$89,979,5417Sony / Screen Gems
4Mirror Mirror$58,8989%357-65$165$63,134,10610Relativity Media
5Dr. Seuss' The Lorax$51,9753%315-75$165$211,690,65514Universal
6Crooked Arrows$43,7147%327260$134$1,339,8373Branded/Peck Films
7The Lucky One (2012)$39,0586%404-211$97$59,121,9007Warner Bros.
8The Three Stooges$29,648-4%285-40$104$42,867,1688Fox
9Journey 2: The Mysterious Island$24,843-20%155-20$160$103,453,52017Warner Bros. / New Line
10Rowdy Rathore$22,161-28%120--$185$511,3191UTV Communications
11Wrath of the Titans$20,8353%205-50$102$83,306,67710Warner Bros.
12The Five-Year Engagement$20,1703%218-56$93$28,368,0606Universal
13The Cabin in the Woods$14,819-3%136-67$109$41,227,6928Lionsgate
14Safe (2012)$13,447-2%17563$77$16,997,1886Lionsgate
15High School$10,583-17%200--$53$133,0951Anchor Bay Films

Platform (1 — 99)

#TitleThu, Jun. 7 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$95,325-8%1612$5,958$2,171,3312Focus
2To the Arctic 3D$64,85013%500$1,297$3,009,0827Warner Bros. / IMAX
3The Intouchables$35,9333%5046$719$629,4422Weinstein Company
4Born to Be Wild 3D$21,448-13%33-1$650$19,304,95161Warner Bros. / IMAX
5Piranha 3DD$17,391-9%86--$202$278,4641Weinstein Company
6Bully (2012)$9,820-39%88-16$112$3,446,94710Weinstein Company
7Salmon Fishing in the Yemen$6,4401%60-27$107$9,047,98013CBS Films
8Titanic 3D$6,1554%5210$118$57,884,1149Paramount
9The Artist$5,84317%8767$67$44,636,42228Weinstein Company
10Sound of My Voice$4,090-4%486$85$377,9316Fox Searchlight
11Girl in Progress$3,400-4%50-93$68$2,525,6114Lionsgate / Pantelion
12The Raven$2,737-1%61-50$45$15,803,1386Relativity Media
13Act of Valor$681134%19-20$36$70,012,84715Relativity Media
14Friends With Kids$665-1%8--$83$7,248,06713Roadside Attractions
15Undefeated$3973%60$66$562,21816Weinstein Company
16Red Tails$24193%5-2$48$49,876,37720Fox