Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Jun. 8 2012

Wide (1000+)

#TitleFri, Jun. 8 2012LocationsAvg.TotalWks.Dist.
1Prometheus$21,466,267--3,396--$6,321$21,466,2671Fox
2Madagascar 3: Europe's Most Wanted$20,650,819--4,258--$4,850$20,650,8191Paramount / DreamWorks
3Snow White and the Huntsman$7,478,66584%3,7774$1,980$82,957,3502Universal
4Men in Black 3$4,332,83270%3,792-456$1,143$126,338,2063Sony / Columbia
5Marvel's The Avengers$3,336,92469%3,129-541$1,066$564,387,6496Disney
6The Best Exotic Marigold Hotel$940,41960%1,2984$725$28,713,9986Fox Searchlight
7What to Expect When You're Expecting$923,83760%2,087-820$443$33,959,2094Lionsgate
8The Dictator$713,81845%1,651-998$432$53,752,3584Paramount
9Battleship$693,67030%1,954-1190$355$58,237,4754Universal
10Dark Shadows$432,5910%1,550-1452$279$72,808,2245Warner Bros.
11Chernobyl Diaries$281,835-21%1,180-1253$239$16,392,0963Warner Bros.

Limited (100 — 999)

#TitleFri, Jun. 8 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$318,93941%751-348$425$399,519,26112Lionsgate
2For Greater Glory$249,50245%642-115$389$2,843,6992ARC Entertainment
3Mirror Mirror$116,36498%303-54$384$63,250,47011Relativity Media
4Dr. Seuss' The Lorax$111,655115%290-25$385$211,802,31015Universal
5The Lucky One (2012)$108,157177%402-2$269$59,230,0578Warner Bros.
6Think Like a Man$106,96165%287-222$373$90,086,5028Sony / Screen Gems
7The Three Stooges$80,999173%245-40$331$42,948,1679Fox
821 Jump Street$77,049--258-72$299$137,459,76813Sony / Columbia
9Crooked Arrows$62,10842%278-49$223$1,401,9454Branded/Peck Films
10The Pirates! Band of Misfits$39,166-48%317-268$124$28,872,0607Sony / Columbia
11Rowdy Rathore$38,35673%100-20$384$549,6752UTV Communications
12The Five-Year Engagement$36,75082%175-43$210$28,405,3507Universal
13Wrath of the Titans$30,53647%150-55$204$83,337,21311Warner Bros.
14Journey 2: The Mysterious Island$28,27314%126-29$224$103,481,79318Warner Bros. / New Line
15The Cabin in the Woods$18,61626%113-23$165$41,246,3089Lionsgate
16Safe (2012)$15,45015%111-64$139$17,012,6387Lionsgate

Platform (1 — 99)

#TitleFri, Jun. 8 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$466,252389%9680$4,857$2,637,5833Focus
2The Intouchables$102,726186%7727$1,334$732,1683Weinstein Company
3To the Arctic 3D$60,677-6%511$1,190$3,069,7598Warner Bros. / IMAX
4Safety Not Guaranteed$26,660--9--$2,962$26,6601FilmDistrict
5Born to Be Wild 3D$18,671-13%330$566$19,323,62262Warner Bros. / IMAX
6Piranha 3DD$13,416-23%78-8$172$291,8802Weinstein Company
7Bully (2012)$9,8110%31-57$316$3,456,75811Weinstein Company
8Lola Versus$8,932--4--$2,233$8,9321Fox Searchlight
9Girl in Progress$8,745157%577$153$2,534,3565Lionsgate / Pantelion
10The Raven$5,539102%34-27$163$15,808,6777Relativity Media
11The Artist$4,256-27%36-51$118$44,640,67829Weinstein Company
12Sound of My Voice$2,546-38%24-24$106$380,4777Fox Searchlight
13Cartas a Elena$1,974--12--$165$1,9741Freestyle Releasing
14High School$949-91%4-196$237$134,0442Anchor Bay Films
15Friends With Kids$618-7%5-3$124$7,248,68514Roadside Attractions