Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Sun, Jun. 10 2012

Wide (1000+)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$17,096,727-24%4,258--$4,015$60,316,7381Paramount / DreamWorks
2Prometheus$13,563,254-15%3,396--$3,994$51,050,1011Fox
3Snow White and the Huntsman$6,666,405-25%3,7774$1,765$98,537,4752Universal
4Men in Black 3$3,933,246-30%3,792-456$1,037$135,901,0943Sony / Columbia
5Marvel's The Avengers$3,365,949-26%3,129-541$1,076$572,300,4636Disney
6The Best Exotic Marigold Hotel$938,582-32%1,2984$723$31,040,7356Fox Searchlight
7What to Expect When You're Expecting$755,960-32%2,087-820$362$35,823,5984Lionsgate
8The Dictator$679,265-20%1,651-998$411$55,281,1034Paramount
9Battleship$664,360-28%1,954-1190$340$59,820,2154Universal
10Dark Shadows$392,662-33%1,550-1452$253$73,785,8405Warner Bros.
11Chernobyl Diaries$239,152-23%1,180-1253$203$16,942,6853Warner Bros.

Limited (100 — 999)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1For Greater Glory$362,73615%642-115$565$3,522,5182ARC Entertainment
2The Hunger Games$322,261-25%751-348$429$400,272,53512Lionsgate
3The Lucky One (2012)$99,495-33%402-2$248$59,477,8128Warner Bros.
4Think Like a Man$95,086-28%287-222$331$90,313,4228Sony / Screen Gems
5Dr. Seuss' The Lorax$85,550-39%290-25$295$212,028,51015Universal
6Mirror Mirror$77,081-48%303-54$254$63,477,02711Relativity Media
721 Jump Street$73,282-28%258-72$284$137,634,84913Sony / Columbia
8The Three Stooges$67,547-37%245-40$276$43,122,9729Fox
9Crooked Arrows$67,518-24%278-49$243$1,557,8984Branded/Peck Films
10Rowdy Rathore$42,174-33%100-20$422$654,3522UTV Communications
11The Pirates! Band of Misfits$41,408-29%317-268$131$28,971,7057Sony / Columbia
12Wrath of the Titans$33,673-17%150-55$224$83,411,36111Warner Bros.
13The Five-Year Engagement$31,500-41%175-43$180$28,490,2257Universal
14Journey 2: The Mysterious Island$29,558-18%126-29$235$103,547,48318Warner Bros. / New Line
15The Cabin in the Woods$18,887-25%113-23$167$41,290,3059Lionsgate
16Safe (2012)$18,854-6%111-64$170$17,051,4687Lionsgate

Platform (1 — 99)

#TitleSun, Jun. 10 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$456,194-28%9680$4,752$3,731,0013Focus
2The Intouchables$117,493-29%7727$1,526$1,014,6103Weinstein Company
3To the Arctic 3D$45,777-29%511$898$3,180,1658Warner Bros. / IMAX
4Safety Not Guaranteed$28,668-32%9--$3,185$97,7621FilmDistrict
5Born to Be Wild 3D$12,933-27%330$392$19,354,15162Warner Bros. / IMAX
6Girl in Progress$10,626-4%577$186$2,556,0845Lionsgate / Pantelion
7Piranha 3DD$8,694-41%78-8$111$315,3742Weinstein Company
8Lola Versus$8,618-40%4--$2,155$31,8151Fox Searchlight
9The Artist$4,065-30%36-51$113$44,650,53729Weinstein Company
10The Raven$3,209-41%34-27$94$15,817,3077Relativity Media
11Cartas a Elena$2,9667%12--$247$7,7111Freestyle Releasing
12Bully (2012)$2,789-29%31-57$90$3,463,48911Weinstein Company
13Sound of My Voice$2,620-23%24-24$109$386,4957Fox Searchlight
14High School$1,10017%4-196$275$136,0812Anchor Bay Films
15Friends With Kids$82643%5-3$165$7,250,08714Roadside Attractions