Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Jun. 11 2012

Wide (1000+)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$6,328,868-63%4,258--$1,486$66,645,6061Paramount / DreamWorks
2Prometheus$5,204,896-62%3,396--$1,533$56,254,9971Fox
3Snow White and the Huntsman$2,681,670-60%3,7774$710$101,219,1452Universal
4Men in Black 3$1,640,204-58%3,792-456$433$137,541,2983Sony / Columbia
5Marvel's The Avengers$1,385,505-59%3,129-541$443$573,685,9686Disney
6The Best Exotic Marigold Hotel$397,925-58%1,2984$307$31,438,6606Fox Searchlight
7What to Expect When You're Expecting$382,375-49%2,087-820$183$36,205,9734Lionsgate
8The Dictator$311,012-54%1,651-998$188$55,592,1154Paramount
9Battleship$273,560-59%1,954-1190$140$60,093,7754Universal
10Dark Shadows$181,043-54%1,550-1452$117$73,966,8835Warner Bros.
11Chernobyl Diaries$137,379-43%1,180-1253$116$17,080,0643Warner Bros.

Limited (100 — 999)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$157,003-51%751-348$209$400,429,53812Lionsgate
2For Greater Glory$116,534-68%642-115$182$3,639,2122ARC Entertainment
3The Lucky One (2012)$48,697-51%402-2$121$59,526,5098Warner Bros.
4Dr. Seuss' The Lorax$44,950-47%290-25$155$212,073,46015Universal
5Mirror Mirror$44,613-42%303-54$147$63,521,64011Relativity Media
6Think Like a Man$43,265-54%287-222$151$90,356,6878Sony / Screen Gems
7Crooked Arrows$27,483-59%278-49$99$1,585,3814Branded/Peck Films
8The Three Stooges$27,154-60%245-40$111$43,150,1269Fox
9The Pirates! Band of Misfits$15,905-62%317-268$50$28,987,6107Sony / Columbia
10Journey 2: The Mysterious Island$15,275-48%126-29$121$103,562,75818Warner Bros. / New Line
11The Five-Year Engagement$14,875-53%175-43$85$28,505,1007Universal
12Wrath of the Titans$14,017-58%150-55$93$83,425,37811Warner Bros.
13The Cabin in the Woods$10,382-45%113-23$92$41,300,6879Lionsgate
14Safe (2012)$8,645-54%111-64$78$17,060,1137Lionsgate

Platform (1 — 99)

#TitleMon, Jun. 11 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$195,110-57%9680$2,032$3,926,1113Focus
2To the Arctic 3D$48,9197%511$959$3,229,0848Warner Bros. / IMAX
3The Intouchables$40,189-66%7727$522$1,054,7993Weinstein Company
4Born to Be Wild 3D$20,68960%330$627$19,374,84062Warner Bros. / IMAX
5Safety Not Guaranteed$10,307-64%9--$1,145$108,0691FilmDistrict
6Girl in Progress$4,396-59%577$77$2,560,4805Lionsgate / Pantelion
7Piranha 3DD$4,180-52%78-8$54$319,5542Weinstein Company
8Lola Versus$3,329-61%4--$832$35,1441Fox Searchlight
9The Artist$2,450-40%36-51$68$44,652,98729Weinstein Company
10Bully (2012)$2,229-20%31-57$72$3,465,71811Weinstein Company
11The Raven$2,213-31%34-27$65$15,819,5207Relativity Media
12Sound of My Voice$1,351-48%24-24$56$387,8467Fox Searchlight
13Cartas a Elena$800-73%12--$67$8,5111Freestyle Releasing
14High School$642-42%4-196$161$136,7232Anchor Bay Films
15Friends With Kids$236-71%5-3$47$7,250,32314Roadside Attractions