'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jun. 12 2012

Wide (1000+)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$7,140,02013%4,258--$1,677$73,785,6261Paramount / DreamWorks
3Snow White and the Huntsman$2,966,75011%3,7774$785$104,185,8952Universal
4Men in Black 3$1,937,66918%3,792-456$511$139,478,9673Sony / Columbia
5Marvel's The Avengers$1,547,79612%3,129-541$495$575,233,7646Disney
6The Best Exotic Marigold Hotel$557,81440%1,2984$430$31,996,4746Fox Searchlight
7What to Expect When You're Expecting$467,67722%2,087-820$224$36,673,6504Lionsgate
8The Dictator$386,06724%1,651-998$234$55,978,1824Paramount
10Dark Shadows$206,14514%1,550-1452$133$74,173,0285Warner Bros.
11Chernobyl Diaries$138,4301%1,180-1253$117$17,218,4943Warner Bros.

Limited (100 — 999)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1The Hunger Games$171,5839%751-348$228$400,601,12112Lionsgate
2For Greater Glory$120,1653%642-115$187$3,759,3772ARC Entertainment
3Dr. Seuss' The Lorax$54,96022%290-25$190$212,128,42015Universal
4Mirror Mirror$54,51722%303-54$180$63,576,15711Relativity Media
5The Lucky One (2012)$53,0279%402-2$132$59,579,5368Warner Bros.
6Think Like a Man$43,0930%287-222$150$90,399,7808Sony / Screen Gems
7Crooked Arrows$31,83216%278-49$115$1,617,2134Branded/Peck Films
8The Three Stooges$30,46012%245-40$124$43,180,5869Fox
9Journey 2: The Mysterious Island$21,43740%126-29$170$103,584,19518Warner Bros. / New Line
10The Pirates! Band of Misfits$20,46229%317-268$65$29,008,0727Sony / Columbia
11The Five-Year Engagement$18,45024%175-43$105$28,523,5507Universal
12Wrath of the Titans$16,14015%150-55$108$83,441,51811Warner Bros.
13The Cabin in the Woods$11,1147%113-23$98$41,311,8019Lionsgate
14Safe (2012)$8,529-1%111-64$77$17,068,6427Lionsgate

Platform (1 — 99)

#TitleTue, Jun. 12 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$232,24219%9680$2,419$4,158,3533Focus
2To the Arctic 3D$65,22333%511$1,279$3,294,3078Warner Bros. / IMAX
3The Intouchables$48,26020%7727$627$1,103,0593Weinstein Company
4Born to Be Wild 3D$15,869-23%330$481$19,390,70962Warner Bros. / IMAX
5Safety Not Guaranteed$11,88515%9--$1,321$119,9541FilmDistrict
6Piranha 3DD$11,077165%78-8$142$330,6312Weinstein Company
7Bully (2012)$5,960167%31-57$192$3,471,67811Weinstein Company
8Girl in Progress$4,4712%577$78$2,564,9515Lionsgate / Pantelion
9Lola Versus$3,5808%4--$895$38,7241Fox Searchlight
10The Raven$3,35352%34-27$99$15,822,8737Relativity Media
11The Artist$2,6016%36-51$72$44,655,58829Weinstein Company
12Sound of My Voice$1,3973%24-24$58$389,2437Fox Searchlight
13High School$96250%4-196$241$137,6852Anchor Bay Films
14Friends With Kids$2537%5-3$51$7,250,57614Roadside Attractions