Grosses

'Fury' Leads the Way with $23.7M Debut; 'Gone Girl' Passes $100M Mark after $17.5M Take; 'The Book of Life' Solid in Third with $17.0MOctober 20, 2014 12:56 PM

by Daniel Garris

Sony's Fury debuted in first place this weekend with $23.70 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened 8 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 21.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.82 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.12 million and fell 37 percent on Sunday to gross $5.76 million. That placed the film's opening weekend to Friday ratio at a somewhat front-loaded 2.69 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with $17.51 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 34 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $106.78 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with a $17.01 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from arriving a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.99 million on Friday, increased 39 percent on Saturday to take in $6.91 million and declined 26 percent on Sunday to gross $5.16 million. That placed the film's opening weekend to Friday ratio at 3.41 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with $11.46 million. The Disney release starring Steve Carell and Jennifer Garner fell 38 percent from last weekend. That represented a very solid hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.29 million through ten days of release, which is in line with expectations and represents a healthy performance with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with $10.00 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.13 million on Friday, fell 8 percent on Saturday to take in $3.79 million and fell 45 percent on Sunday to gross $2.08 million. That places the film's opening weekend to Friday ratio at just 2.42 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than it has with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places respectively with $9.99 million and $7.92 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a solid 40 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.83 million for Dracula Untold and at $26.82 million for The Judge.

Warner's Annabelle placed in eighth with $7.88 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.08 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with $424,397 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $106,099 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Fri, Jun. 15 2012

Wide (1000+)

#TitleFri, Jun. 15 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$10,032,41485%4,2635$2,353$94,982,9462Paramount / DreamWorks
2Prometheus$5,761,06073%3,44246$1,674$74,419,1872Fox
3Rock of Ages$5,294,141--3,470--$1,526$5,294,1411Warner Bros. / New Line
4That's My Boy$4,552,140--3,030--$1,502$4,552,1401Sony / Columbia
5Snow White and the Huntsman$4,069,88084%3,701-76$1,100$112,866,9153Universal
6Men in Black 3$2,738,74377%3,135-657$874$145,417,7264Sony / Columbia
7Marvel's The Avengers$2,206,15569%2,582-547$854$580,095,0597Disney
8The Best Exotic Marigold Hotel$632,06941%1,184-114$534$33,565,5647Fox Searchlight
9What to Expect When You're Expecting$424,15815%1,216-871$349$37,860,1595Lionsgate
10The Dictator$347,16028%1,119-532$310$56,915,4235Paramount

Limited (100 — 999)

#TitleFri, Jun. 15 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$611,893187%17882$3,438$5,213,6294Focus
2Battleship$334,41032%942-1012$355$61,238,0805Universal
3The Hunger Games$247,89559%593-158$418$401,161,51513Lionsgate
4Dark Shadows$189,0616%680-870$278$74,721,6896Warner Bros.
5For Greater Glory$126,2966%380-262$332$4,123,7333ARC Entertainment
6Dr. Seuss' The Lorax$87,25567%277-13$315$212,317,12516Universal
7Mirror Mirror$79,25348%278-25$285$63,758,88512Relativity Media
8The Lucky One (2012)$78,37564%350-52$224$59,755,6039Warner Bros.
9Think Like a Man$65,58680%208-79$315$90,541,7329Sony / Screen Gems
10The Three Stooges$63,196120%201-44$314$43,301,57010Fox
1121 Jump Street$60,288--220-38$274$137,851,05814Sony / Columbia
12Chernobyl Diaries$56,738-50%255-925$223$17,516,9464Warner Bros.
13Something From Nothing: The Art of Rap$53,293--157--$339$53,2931Indomina Media
14The Cabin in the Woods$53,059368%224111$237$41,387,25210Lionsgate
15The Five-Year Engagement$30,165116%168-7$180$28,582,4958Universal
16The Pirates! Band of Misfits$26,43726%149-168$177$29,075,3928Sony / Columbia
17Wrath of the Titans$21,92439%105-45$209$83,494,74212Warner Bros.
18Journey 2: The Mysterious Island$21,92231%108-18$203$103,639,44419Warner Bros. / New Line

Platform (1 — 99)

#TitleFri, Jun. 15 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$90,106107%770$1,170$1,285,7234Weinstein Company
2Safety Not Guaranteed$80,475648%4738$1,712$223,9802FilmDistrict
3To the Arctic 3D$72,47510%510$1,421$3,489,6849Warner Bros. / IMAX
4Born to Be Wild 3D$20,55226%330$623$19,444,52363Warner Bros. / IMAX
5Lola Versus$18,014413%5248$346$64,2262Fox Searchlight
6Crooked Arrows$16,902-40%97-181$174$1,691,1625Branded/Peck Films
7Piranha 3DD$11,612161%11-67$1,056$351,4003Weinstein Company
8Safe (2012)$9,28818%76-35$122$17,093,8068Lionsgate
9Rowdy Rathore$8,963--32-68$280$716,1473UTV Communications
10Girl in Progress$6,0011%41-16$146$2,581,5056Lionsgate / Pantelion
11The Raven$4,05582%29-5$140$15,831,9978Relativity Media
12Sound of My Voice$2,41777%13-11$186$394,3278Fox Searchlight
13The Artist$1,857-27%21-15$88$44,661,98330Weinstein Company
14Bully (2012)$920-79%14-17$66$3,481,89112Weinstein Company