Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Jun. 17 2012

Wide (1000+)

#TitleSun, Jun. 17 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$10,675,972-20%4,2635$2,504$119,006,0062Paramount / DreamWorks
2Prometheus$7,163,388-8%3,44246$2,081$89,370,3012Fox
3That's My Boy$4,200,939-11%3,030--$1,386$13,453,7141Sony / Columbia
4Snow White and the Huntsman$3,904,555-26%3,701-76$1,055$122,062,6703Universal
5Rock of Ages$3,674,410-33%3,470--$1,059$14,437,2691Warner Bros. / New Line
6Men in Black 3$3,503,220-8%3,135-657$1,117$152,726,5584Sony / Columbia
7Marvel's The Avengers$3,406,3273%2,582-547$1,319$586,794,3717Disney
8The Best Exotic Marigold Hotel$693,212-28%1,184-114$585$35,216,7137Fox Searchlight
9The Dictator$309,244-32%1,119-532$276$57,677,7175Paramount
10What to Expect When You're Expecting$271,529-47%1,216-871$223$38,639,3825Lionsgate

Limited (100 — 999)

#TitleSun, Jun. 17 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$704,374-24%17882$3,957$6,839,4624Focus
2Battleship$433,320-10%942-1012$460$62,151,8205Universal
3The Hunger Games$266,935-21%593-158$450$401,766,45213Lionsgate
4For Greater Glory$232,06624%380-262$611$4,542,5583ARC Entertainment
5Dark Shadows$179,751-29%680-870$264$75,156,0166Warner Bros.
6Dr. Seuss' The Lorax$69,250-33%277-13$250$212,490,25016Universal
7The Three Stooges$61,980-22%201-44$308$43,442,67710Fox
8Mirror Mirror$61,526-35%278-25$221$63,915,26412Relativity Media
921 Jump Street$54,249-30%220-38$247$137,982,55014Sony / Columbia
10The Cabin in the Woods$53,075-21%224111$237$41,507,32710Lionsgate
11The Lucky One (2012)$52,571-36%350-52$150$59,890,5749Warner Bros.
12Think Like a Man$50,687-41%208-79$244$90,677,9649Sony / Screen Gems
13Chernobyl Diaries$46,100-38%255-925$181$17,637,7064Warner Bros.
14Something From Nothing: The Art of Rap$41,696-25%157--$266$150,3371Indomina Media
15The Pirates! Band of Misfits$30,896-11%149-168$207$29,140,9538Sony / Columbia
16Journey 2: The Mysterious Island$26,320-2%108-18$244$103,692,73519Warner Bros. / New Line
17Wrath of the Titans$26,169-11%105-45$249$83,550,28412Warner Bros.
18The Five-Year Engagement$21,050-49%168-7$125$28,644,7708Universal

Platform (1 — 99)

#TitleSun, Jun. 17 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$110,446-29%770$1,434$1,552,6454Weinstein Company
2Safety Not Guaranteed$92,516-25%4738$1,968$439,9992FilmDistrict
3To the Arctic 3D$56,543-13%510$1,109$3,611,2779Warner Bros. / IMAX
4Crooked Arrows$19,813-1%97-181$204$1,731,0145Branded/Peck Films
5Lola Versus$18,726-25%5248$360$107,9912Fox Searchlight
6Born to Be Wild 3D$16,698-12%330$506$19,480,18363Warner Bros. / IMAX
7Safe (2012)$11,535-21%76-35$152$17,120,0198Lionsgate
8Rowdy Rathore$11,533-30%32-68$360$744,1643UTV Communications
9Girl in Progress$5,594-28%41-16$136$2,594,8786Lionsgate / Pantelion
10The Raven$3,299-30%29-5$114$15,839,9928Relativity Media
11The Artist$2,286-19%21-15$109$44,667,09530Weinstein Company
12Sound of My Voice$1,442-51%13-11$111$398,7298Fox Searchlight
13Piranha 3DD$1,210-93%11-67$110$370,9043Weinstein Company
14Bully (2012)$853-19%14-17$61$3,483,79512Weinstein Company