Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Mon, Jun. 18 2012

Wide (1000+)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,380,845-59%4,2635$1,028$123,386,8512Paramount / DreamWorks
2Prometheus$2,547,819-64%3,44246$740$91,918,1202Fox
3That's My Boy$2,002,287-52%3,030--$661$15,456,0011Sony / Columbia
4Snow White and the Huntsman$1,741,305-55%3,701-76$470$123,803,9753Universal
5Rock of Ages$1,588,281-57%3,470--$458$16,025,5501Warner Bros. / New Line
6Men in Black 3$1,205,480-66%3,135-657$385$153,932,0384Sony / Columbia
7Marvel's The Avengers$1,133,339-67%2,582-547$439$587,927,7107Disney
8The Best Exotic Marigold Hotel$328,849-53%1,184-114$278$35,545,5627Fox Searchlight
9What to Expect When You're Expecting$184,539-32%1,216-871$152$38,823,9215Lionsgate
10The Dictator$158,014-49%1,119-532$141$57,835,7315Paramount

Limited (100 — 999)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$332,795-53%17882$1,870$7,172,2574Focus
2The Hunger Games$137,261-49%593-158$231$401,903,71313Lionsgate
3Battleship$136,590-68%942-1012$145$62,288,4105Universal
4Dark Shadows$79,483-56%680-870$117$75,235,4996Warner Bros.
5For Greater Glory$71,663-69%380-262$189$4,614,2213ARC Entertainment
6Dr. Seuss' The Lorax$42,935-38%277-13$155$212,533,18516Universal
7Mirror Mirror$37,531-39%278-25$135$63,952,79512Relativity Media
8The Cabin in the Woods$35,499-33%224111$158$41,542,82610Lionsgate
9The Lucky One (2012)$35,057-33%350-52$100$59,925,6319Warner Bros.
10Chernobyl Diaries$29,465-36%255-925$116$17,667,1714Warner Bros.
11Something From Nothing: The Art of Rap$23,066-45%157--$147$173,4031Indomina Media
12The Three Stooges$22,184-64%201-44$110$43,464,86110Fox
13The Five-Year Engagement$13,440-36%168-7$80$28,658,2108Universal
14Journey 2: The Mysterious Island$12,171-54%108-18$113$103,704,90619Warner Bros. / New Line
15Wrath of the Titans$11,235-57%105-45$107$83,561,51912Warner Bros.

Platform (1 — 99)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$50,278-11%510$986$3,661,5559Warner Bros. / IMAX
2The Intouchables$45,163-59%770$587$1,597,8084Weinstein Company
3Safety Not Guaranteed$40,493-56%4738$862$480,4922FilmDistrict
4Born to Be Wild 3D$11,943-28%330$362$19,492,12663Warner Bros. / IMAX
5Crooked Arrows$11,419-42%98-180$117$1,742,4335Branded/Peck Films
6Lola Versus$9,730-48%5248$187$117,7212Fox Searchlight
7Safe (2012)$5,156-55%76-35$68$17,125,1758Lionsgate
8Bully (2012)$3,113265%14-17$222$3,486,90812Weinstein Company
9Girl in Progress$3,105-44%41-16$76$2,597,9836Lionsgate / Pantelion
10Rowdy Rathore$2,631-77%32--$82$746,7953UTV Communications
11The Raven$1,511-54%29-5$52$15,841,5038Relativity Media
12The Artist$1,171-49%21-15$56$44,668,26630Weinstein Company
13Sound of My Voice$1,031-29%13-11$79$399,7608Fox Searchlight
14Piranha 3DD$676-44%11-67$61$371,5803Weinstein Company