Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Jun. 18 2012

Wide (1000+)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,380,845-59%4,2635$1,028$123,386,8512Paramount / DreamWorks
2Prometheus$2,547,819-64%3,44246$740$91,918,1202Fox
3That's My Boy$2,002,287-52%3,030--$661$15,456,0011Sony / Columbia
4Snow White and the Huntsman$1,741,305-55%3,701-76$470$123,803,9753Universal
5Rock of Ages$1,588,281-57%3,470--$458$16,025,5501Warner Bros. / New Line
6Men in Black 3$1,205,480-66%3,135-657$385$153,932,0384Sony / Columbia
7Marvel's The Avengers$1,133,339-67%2,582-547$439$587,927,7107Disney
8The Best Exotic Marigold Hotel$328,849-53%1,184-114$278$35,545,5627Fox Searchlight
9What to Expect When You're Expecting$184,539-32%1,216-871$152$38,823,9215Lionsgate
10The Dictator$158,014-49%1,119-532$141$57,835,7315Paramount

Limited (100 — 999)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$332,795-53%17882$1,870$7,172,2574Focus
2The Hunger Games$137,261-49%593-158$231$401,903,71313Lionsgate
3Battleship$136,590-68%942-1012$145$62,288,4105Universal
4Dark Shadows$79,483-56%680-870$117$75,235,4996Warner Bros.
5For Greater Glory$71,663-69%380-262$189$4,614,2213ARC Entertainment
6Dr. Seuss' The Lorax$42,935-38%277-13$155$212,533,18516Universal
7Mirror Mirror$37,531-39%278-25$135$63,952,79512Relativity Media
8The Cabin in the Woods$35,499-33%224111$158$41,542,82610Lionsgate
9The Lucky One (2012)$35,057-33%350-52$100$59,925,6319Warner Bros.
10Chernobyl Diaries$29,465-36%255-925$116$17,667,1714Warner Bros.
11Something From Nothing: The Art of Rap$23,066-45%157--$147$173,4031Indomina Media
12The Three Stooges$22,184-64%201-44$110$43,464,86110Fox
13The Five-Year Engagement$13,440-36%168-7$80$28,658,2108Universal
14Journey 2: The Mysterious Island$12,171-54%108-18$113$103,704,90619Warner Bros. / New Line
15Wrath of the Titans$11,235-57%105-45$107$83,561,51912Warner Bros.

Platform (1 — 99)

#TitleMon, Jun. 18 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$50,278-11%510$986$3,661,5559Warner Bros. / IMAX
2The Intouchables$45,163-59%770$587$1,597,8084Weinstein Company
3Safety Not Guaranteed$40,493-56%4738$862$480,4922FilmDistrict
4Born to Be Wild 3D$11,943-28%330$362$19,492,12663Warner Bros. / IMAX
5Crooked Arrows$11,419-42%98-180$117$1,742,4335Branded/Peck Films
6Lola Versus$9,730-48%5248$187$117,7212Fox Searchlight
7Safe (2012)$5,156-55%76-35$68$17,125,1758Lionsgate
8Bully (2012)$3,113265%14-17$222$3,486,90812Weinstein Company
9Girl in Progress$3,105-44%41-16$76$2,597,9836Lionsgate / Pantelion
10Rowdy Rathore$2,631-77%32--$82$746,7953UTV Communications
11The Raven$1,511-54%29-5$52$15,841,5038Relativity Media
12The Artist$1,171-49%21-15$56$44,668,26630Weinstein Company
13Sound of My Voice$1,031-29%13-11$79$399,7608Fox Searchlight
14Piranha 3DD$676-44%11-67$61$371,5803Weinstein Company