Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Wed, Jun. 20 2012

Wide (1000+)

#TitleWed, Jun. 20 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,511,005-10%4,2635$1,058$132,930,1422Paramount / DreamWorks
2Prometheus$2,193,399-13%3,44246$637$96,623,6392Fox
3Snow White and the Huntsman$1,704,265-11%3,701-76$460$127,416,0903Universal
4That's My Boy$1,601,914-16%3,030--$529$18,962,0311Sony / Columbia
5Rock of Ages$1,538,475-14%3,470--$443$19,360,1371Warner Bros. / New Line
6Men in Black 3$1,246,823-8%3,135-657$398$156,535,3844Sony / Columbia
7Marvel's The Avengers$1,101,648-5%2,528-601$436$590,193,2647Disney
8The Best Exotic Marigold Hotel$396,141-4%1,184-114$335$36,353,4797Fox Searchlight
9What to Expect When You're Expecting$203,362-7%1,216-871$167$39,246,3425Lionsgate
10The Dictator$157,820-13%1,119-532$141$58,175,9285Paramount

Limited (100 — 999)

#TitleWed, Jun. 20 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$350,740-2%17882$1,970$7,880,1274Focus
2The Hunger Games$142,590-3%593-158$240$402,193,21613Lionsgate
3Battleship$127,635-3%942-1012$135$62,547,9255Universal
4Dark Shadows$81,328-11%680-870$120$75,408,2066Warner Bros.
5For Greater Glory$71,507-6%380-262$188$4,761,7633ARC Entertainment
6Dr. Seuss' The Lorax$51,245-10%277-13$185$212,641,21516Universal
7Mirror Mirror$45,994-9%278-25$165$64,049,45612Relativity Media
8The Lucky One (2012)$34,225-8%350-52$98$59,997,2239Warner Bros.
9The Cabin in the Woods$33,2596%224111$148$41,607,43510Lionsgate
10Chernobyl Diaries$26,505-9%255-925$104$17,722,8474Warner Bros.
11The Three Stooges$24,917-6%201-44$124$43,516,15210Fox
12Something From Nothing: The Art of Rap$21,99627%157--$140$212,6511Indomina Media
13Journey 2: The Mysterious Island$14,216-20%108-18$132$103,736,89119Warner Bros. / New Line
14The Five-Year Engagement$14,205-7%168-7$85$28,687,6108Universal
15Wrath of the Titans$10,343-15%105-45$99$83,584,02012Warner Bros.

Platform (1 — 99)

#TitleWed, Jun. 20 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$64,263-2%510$1,260$3,791,7199Warner Bros. / IMAX
2The Intouchables$51,4565%770$668$1,698,4044Weinstein Company
3Safety Not Guaranteed$42,85610%4738$912$562,3422FilmDistrict
4Born to Be Wild 3D$18,0168%330$546$19,526,75663Warner Bros. / IMAX
5Crooked Arrows$12,35327%98-180$126$1,764,4855Branded/Peck Films
6Lola Versus$11,960-22%5248$230$145,0902Fox Searchlight
7Safe (2012)$5,4282%76-35$71$17,135,9328Lionsgate
8Rowdy Rathore$3,875-30%32--$121$756,1863UTV Communications
9Girl in Progress$3,8281%41-16$93$2,605,5996Lionsgate / Pantelion
10The Raven$2,042-10%29-5$70$15,845,8238Relativity Media
11Piranha 3DD$1,760-27%11-67$160$375,7603Weinstein Company
12Bully (2012)$1,698-38%14-17$121$3,491,35512Weinstein Company
13The Artist$1,064-15%21-15$51$44,670,58430Weinstein Company
14Sound of My Voice$81090%13-11$62$400,9978Fox Searchlight