Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Jun. 21 2012

Wide (1000+)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,443,580-1%4,2635$1,042$137,373,7222Paramount / DreamWorks
2Prometheus$1,923,041-12%3,44246$559$98,546,6802Fox
3Snow White and the Huntsman$1,626,630-5%3,701-76$440$129,042,7203Universal
4Rock of Ages$1,403,107-9%3,470--$404$20,763,2441Warner Bros. / New Line
5That's My Boy$1,318,352-18%3,030--$435$20,280,3831Sony / Columbia
6Men in Black 3$1,203,567-3%3,135-657$384$157,738,9514Sony / Columbia
7Marvel's The Avengers$1,054,517-4%2,528-601$417$591,247,7817Disney
8The Best Exotic Marigold Hotel$401,8601%1,184-114$339$36,755,3397Fox Searchlight
9What to Expect When You're Expecting$187,309-8%1,216-871$154$39,433,6515Lionsgate
10The Dictator$148,610-6%1,119-532$133$58,324,0885Paramount

Limited (100 — 999)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$339,271-3%17882$1,906$8,219,3984Focus
2The Hunger Games$146,5063%593-158$247$402,339,72213Lionsgate
3Battleship$122,875-4%942-1012$130$62,670,8005Universal
4Dark Shadows$84,4544%680-870$124$75,492,6606Warner Bros.
5For Greater Glory$74,3234%380-262$196$4,836,0863ARC Entertainment
6Dr. Seuss' The Lorax$54,1356%277-13$195$212,695,35016Universal
7Mirror Mirror$43,294-6%278-25$156$64,092,75012Relativity Media
8The Lucky One (2012)$35,4674%350-52$101$60,032,6909Warner Bros.
9The Cabin in the Woods$31,215-6%224111$139$41,638,65010Lionsgate
10The Three Stooges$26,7347%201-44$133$43,542,88610Fox
11Chernobyl Diaries$24,915-6%255-925$98$17,747,7624Warner Bros.
12Something From Nothing: The Art of Rap$16,517-25%157--$105$229,1681Indomina Media
13Journey 2: The Mysterious Island$15,0846%108-18$140$103,751,97519Warner Bros. / New Line
14The Five-Year Engagement$12,675-11%168-7$75$28,700,2858Universal
15Wrath of the Titans$10,8605%105-45$103$83,594,88012Warner Bros.

Platform (1 — 99)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,6028%510$1,365$3,861,3219Warner Bros. / IMAX
2The Intouchables$48,404-6%770$629$1,746,8084Weinstein Company
3Safety Not Guaranteed$39,081-9%4738$832$601,4232FilmDistrict
4Born to Be Wild 3D$16,706-7%330$506$19,543,46263Warner Bros. / IMAX
5Crooked Arrows$14,20815%98-180$145$1,778,6935Branded/Peck Films
6Lola Versus$11,702-2%5248$225$156,7922Fox Searchlight
7Safe (2012)$6,14813%76-35$81$17,142,0808Lionsgate
8Girl in Progress$3,8130%41-16$93$2,609,4126Lionsgate / Pantelion
9Bully (2012)$3,688117%14-17$263$3,495,04312Weinstein Company
10The Raven$2,76736%29-5$95$15,848,5908Relativity Media
11Rowdy Rathore$2,324-40%32--$73$758,5103UTV Communications
12The Artist$1,0983%21-15$52$44,671,68230Weinstein Company
13Piranha 3DD$752-57%11-67$68$376,5123Weinstein Company
14Sound of My Voice$731-10%13-11$56$401,7288Fox Searchlight