Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Jun. 21 2012

Wide (1000+)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$4,443,580-1%4,2635$1,042$137,373,7222Paramount / DreamWorks
2Prometheus$1,923,041-12%3,44246$559$98,546,6802Fox
3Snow White and the Huntsman$1,626,630-5%3,701-76$440$129,042,7203Universal
4Rock of Ages$1,403,107-9%3,470--$404$20,763,2441Warner Bros. / New Line
5That's My Boy$1,318,352-18%3,030--$435$20,280,3831Sony / Columbia
6Men in Black 3$1,203,567-3%3,135-657$384$157,738,9514Sony / Columbia
7Marvel's The Avengers$1,054,517-4%2,528-601$417$591,247,7817Disney
8The Best Exotic Marigold Hotel$401,8601%1,184-114$339$36,755,3397Fox Searchlight
9What to Expect When You're Expecting$187,309-8%1,216-871$154$39,433,6515Lionsgate
10The Dictator$148,610-6%1,119-532$133$58,324,0885Paramount

Limited (100 — 999)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$339,271-3%17882$1,906$8,219,3984Focus
2The Hunger Games$146,5063%593-158$247$402,339,72213Lionsgate
3Battleship$122,875-4%942-1012$130$62,670,8005Universal
4Dark Shadows$84,4544%680-870$124$75,492,6606Warner Bros.
5For Greater Glory$74,3234%380-262$196$4,836,0863ARC Entertainment
6Dr. Seuss' The Lorax$54,1356%277-13$195$212,695,35016Universal
7Mirror Mirror$43,294-6%278-25$156$64,092,75012Relativity Media
8The Lucky One (2012)$35,4674%350-52$101$60,032,6909Warner Bros.
9The Cabin in the Woods$31,215-6%224111$139$41,638,65010Lionsgate
10The Three Stooges$26,7347%201-44$133$43,542,88610Fox
11Chernobyl Diaries$24,915-6%255-925$98$17,747,7624Warner Bros.
12Something From Nothing: The Art of Rap$16,517-25%157--$105$229,1681Indomina Media
13Journey 2: The Mysterious Island$15,0846%108-18$140$103,751,97519Warner Bros. / New Line
14The Five-Year Engagement$12,675-11%168-7$75$28,700,2858Universal
15Wrath of the Titans$10,8605%105-45$103$83,594,88012Warner Bros.

Platform (1 — 99)

#TitleThu, Jun. 21 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,6028%510$1,365$3,861,3219Warner Bros. / IMAX
2The Intouchables$48,404-6%770$629$1,746,8084Weinstein Company
3Safety Not Guaranteed$39,081-9%4738$832$601,4232FilmDistrict
4Born to Be Wild 3D$16,706-7%330$506$19,543,46263Warner Bros. / IMAX
5Crooked Arrows$14,20815%98-180$145$1,778,6935Branded/Peck Films
6Lola Versus$11,702-2%5248$225$156,7922Fox Searchlight
7Safe (2012)$6,14813%76-35$81$17,142,0808Lionsgate
8Girl in Progress$3,8130%41-16$93$2,609,4126Lionsgate / Pantelion
9Bully (2012)$3,688117%14-17$263$3,495,04312Weinstein Company
10The Raven$2,76736%29-5$95$15,848,5908Relativity Media
11Rowdy Rathore$2,324-40%32--$73$758,5103UTV Communications
12The Artist$1,0983%21-15$52$44,671,68230Weinstein Company
13Piranha 3DD$752-57%11-67$68$376,5123Weinstein Company
14Sound of My Voice$731-10%13-11$56$401,7288Fox Searchlight