Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Fri, Jun. 22 2012

Wide (1000+)

#TitleFri, Jun. 22 2012LocationsAvg.TotalWks.Dist.
1Brave$24,635,336--4,164--$5,916$24,635,3361Disney
2Abraham Lincoln: Vampire Hunter$6,251,342--3,108--$2,011$6,251,3421Fox
3Madagascar 3: Europe's Most Wanted$6,181,37639%3,920-343$1,577$143,555,0983Paramount / DreamWorks
4Prometheus$2,900,30751%2,862-580$1,013$101,446,9873Fox
5Rock of Ages$2,519,10080%3,4700$726$23,282,3442Warner Bros. / New Line
6Snow White and the Huntsman$2,495,74553%2,919-782$855$131,538,4654Universal
7That's My Boy$2,459,51087%3,0300$812$22,739,8932Sony / Columbia
8Marvel's The Avengers$2,212,406110%2,230-352$992$593,460,1878Disney
9Men in Black 3$1,746,25245%2,462-673$709$159,485,2035Sony / Columbia
10Seeking a Friend for the End of the World$1,277,527--1,625--$786$1,277,5271Focus

Limited (100 — 999)

#TitleFri, Jun. 22 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,006,546197%395217$2,548$9,225,9445Focus
2The Best Exotic Marigold Hotel$454,18213%741-443$613$37,209,5218Fox Searchlight
3The Hunger Games$184,44926%414-179$446$402,524,17114Lionsgate
4Battleship$152,22524%483-459$315$62,823,0256Universal
5Safety Not Guaranteed$135,029246%12982$1,047$736,4523FilmDistrict
6What to Expect When You're Expecting$120,850-35%411-805$294$39,554,5016Lionsgate
7The Dictator$120,371-19%316-803$381$58,444,4596Paramount
8Dark Shadows$82,055-3%302-378$272$75,574,7157Warner Bros.
9Think Like a Man$76,488--23830$321$90,860,44010Sony / Screen Gems
10Dr. Seuss' The Lorax$66,69023%234-43$285$212,762,04017Universal
11For Greater Glory$58,346-21%160-220$365$4,894,4324ARC Entertainment
12Mirror Mirror$51,35719%222-56$231$64,144,10713Relativity Media
1321 Jump Street$45,955--160-60$287$138,161,80915Sony / Columbia
14Chernobyl Diaries$42,80272%240-15$178$17,790,5645Warner Bros.
15The Cabin in the Woods$42,23935%196-28$216$41,205,38911Lionsgate
16The Lucky One (2012)$41,17516%202-148$204$60,073,86510Warner Bros.
17The Three Stooges$34,45829%154-47$224$43,577,34411Fox
18The Raven$20,424638%133104$154$15,869,0149Relativity Media
19The Pirates! Band of Misfits$19,681--115-34$171$29,217,9339Sony / Columbia

Platform (1 — 99)

#TitleFri, Jun. 22 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$88,91584%74-3$1,202$1,835,7235Weinstein Company
2To the Arctic 3D$71,1602%521$1,368$3,932,48110Warner Bros. / IMAX
3Journey 2: The Mysterious Island$19,41529%85-23$228$103,771,39020Warner Bros. / New Line
4Born to Be Wild 3D$17,5545%330$532$19,561,01664Warner Bros. / IMAX
5Lola Versus$13,41215%50-2$268$170,2043Fox Searchlight
6Wrath of the Titans$12,57016%70-35$180$83,607,45013Warner Bros.
7Something From Nothing: The Art of Rap$10,821-34%16-141$676$239,9892Indomina Media
8Crooked Arrows$3,039-79%25-72$122$1,781,7326Branded/Peck Films
9Rowdy Rathore$2,4847%9-23$276$760,9944UTV Communications