Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Jun. 23 2012

Wide (1000+)

#TitleSat, Jun. 23 2012LocationsAvg.TotalWks.Dist.
1Brave$23,682,115-4%4,164--$5,687$48,317,4511Disney
2Madagascar 3: Europe's Most Wanted$7,763,29626%3,920-343$1,980$151,318,3943Paramount / DreamWorks
3Abraham Lincoln: Vampire Hunter$5,664,324-9%3,108--$1,822$11,915,6661Fox
4Prometheus$3,961,41137%2,862-580$1,384$105,408,3983Fox
5Snow White and the Huntsman$3,269,28031%2,919-782$1,120$134,807,7454Universal
6Rock of Ages$3,121,92924%3,4700$900$26,404,2732Warner Bros. / New Line
7Marvel's The Avengers$3,041,78937%2,230-352$1,364$596,501,9768Disney
8That's My Boy$2,850,16816%3,0300$941$25,590,0612Sony / Columbia
9Men in Black 3$2,341,33634%2,462-673$951$161,826,5395Sony / Columbia
10Seeking a Friend for the End of the World$1,498,41717%1,625--$922$2,775,9441Focus

Limited (100 — 999)

#TitleSat, Jun. 23 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,391,15738%395217$3,522$10,617,1015Focus
2The Best Exotic Marigold Hotel$697,80854%741-443$942$37,907,3298Fox Searchlight
3The Hunger Games$255,61439%414-179$617$402,779,78514Lionsgate
4Battleship$214,93541%483-459$445$63,037,9606Universal
5Safety Not Guaranteed$198,28347%12982$1,537$934,7353FilmDistrict
6The Dictator$151,60426%316-803$480$58,596,0636Paramount
7What to Expect When You're Expecting$150,30224%411-805$366$39,704,8036Lionsgate
8Dark Shadows$108,62432%302-378$360$75,683,3397Warner Bros.
9Think Like a Man$107,10140%23830$450$90,967,54110Sony / Screen Gems
10For Greater Glory$84,44645%160-220$528$4,978,8784ARC Entertainment
11Dr. Seuss' The Lorax$80,73521%234-43$345$212,842,77517Universal
12Mirror Mirror$62,76722%222-56$283$64,206,87413Relativity Media
1321 Jump Street$55,18620%160-60$345$138,216,99515Sony / Columbia
14The Cabin in the Woods$52,83425%196-28$270$41,733,72311Lionsgate
15Chernobyl Diaries$51,01119%240-15$213$17,841,5755Warner Bros.
16The Lucky One (2012)$47,62116%202-148$236$60,121,48610Warner Bros.
17The Three Stooges$44,46229%154-47$289$43,621,80611Fox
18The Pirates! Band of Misfits$26,58535%115-34$231$29,244,5189Sony / Columbia
19The Raven$25,91827%133104$195$15,894,9329Relativity Media

Platform (1 — 99)

#TitleSat, Jun. 23 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$152,82372%74-3$2,065$1,988,5465Weinstein Company
2To the Arctic 3D$72,4682%521$1,394$4,004,94910Warner Bros. / IMAX
3Journey 2: The Mysterious Island$23,49521%85-23$276$103,794,88520Warner Bros. / New Line
4Born to Be Wild 3D$19,47711%330$590$19,580,49364Warner Bros. / IMAX
5Wrath of the Titans$18,55148%70-35$265$83,626,00113Warner Bros.
6Lola Versus$18,43037%50-2$369$188,6343Fox Searchlight
7Something From Nothing: The Art of Rap$13,53825%16-141$846$253,5272Indomina Media
8Rowdy Rathore$4,06664%9-23$452$765,0604UTV Communications
9Crooked Arrows$3,0300%25-72$121$1,784,7626Branded/Peck Films