'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Jun. 30 2012

Wide (1000+)

#TitleSat, Jun. 30 2012LocationsAvg.TotalWks.Dist.
1Ted (2012)$17,879,285-13%3,239--$5,520$38,463,1301Universal
3Magic Mike$11,354,091-41%2,930--$3,875$30,725,4781Warner Bros.
4Tyler Perry's Madea's Witness Protection$9,390,505-7%2,161--$4,345$19,538,6001Lionsgate
5Madagascar 3: Europe's Most Wanted$4,654,22329%3,715-205$1,253$176,461,0064Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$2,309,81225%3,1091$743$27,198,1862Fox
8Marvel's The Avengers$1,816,64739%1,757-473$1,034$605,205,2419Disney
9Snow White and the Huntsman$1,776,12032%2,337-582$760$144,305,8155Universal
10People Like Us$1,658,06614%2,055--$807$3,111,3031Disney / DreamWorks
11Men in Black 3$1,196,24439%1,902-560$629$168,797,1646Sony / Columbia
12Rock of Ages$1,136,00928%2,405-1065$472$34,203,3353Warner Bros. / New Line
13That's My Boy$819,0428%2,363-667$347$33,752,8123Sony / Columbia
14Seeking a Friend for the End of the World$422,63432%1,608-17$263$6,292,8692Focus

Limited (100 — 999)

#TitleSat, Jun. 30 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$2,014,42845%854459$2,359$16,939,8886Focus
2The Best Exotic Marigold Hotel$462,28366%534-207$866$40,061,2809Fox Searchlight
3Safety Not Guaranteed$161,99160%16435$988$1,568,1754FilmDistrict
5The Hunger Games$158,15639%278-136$569$403,643,84915Lionsgate
6Dark Shadows$156,03733%36563$427$76,160,5348Warner Bros.
7The Pirates! Band of Misfits$108,43827%284169$382$29,499,63210Sony / Columbia
8Think Like a Man$60,85622%185-53$329$91,303,50711Sony / Screen Gems
9Dr. Seuss' The Lorax$58,58018%202-32$290$213,171,86518Universal
10The Dictator$56,86824%130-186$437$59,044,6257Paramount
11What to Expect When You're Expecting$52,35413%203-208$258$40,099,1927Lionsgate
12Mirror Mirror$47,86416%166-56$288$64,462,57114Relativity Media
1321 Jump Street$33,83528%141-19$240$138,419,58016Sony / Columbia
14The Cabin in the Woods$29,96634%149-47$201$41,919,35812Lionsgate
15The Three Stooges$28,14629%117-37$241$43,786,69312Fox
16The Lucky One (2012)$25,20412%115-87$219$60,286,23911Warner Bros.
17Chernobyl Diaries$21,84638%145-95$151$18,009,3216Warner Bros.

Platform (1 — 99)

#TitleSat, Jun. 30 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$133,41073%68-6$1,962$2,477,2386Weinstein Company
2To the Arctic 3D$84,97828%520$1,634$4,467,86611Warner Bros. / IMAX
3Beasts of the Southern Wild$63,89624%4--$15,974$166,7471Fox Searchlight
4For Greater Glory$36,25555%73-87$497$5,269,4005ARC Entertainment
5Born to Be Wild 3D$20,787-2%330$630$19,698,84865Warner Bros. / IMAX
6The Raven$8,43326%78-55$108$15,976,90810Relativity Media
7Lola Versus$4,25830%30-20$142$237,1484Fox Searchlight
8Crooked Arrows$3,5466%13-12$273$1,801,3337Branded/Peck Films
9Something From Nothing: The Art of Rap$1,123-10%1-15$1,123$287,9093Indomina Media
10Rowdy Rathore$958317%2-7$479$775,3045UTV Communications