Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jul. 1 2012

Wide (1000+)

#TitleSun, Jul. 1 2012LocationsAvg.TotalWks.Dist.
1Ted (2012)$15,952,075-11%3,239--$4,925$54,415,2051Universal
2Brave$10,377,600-22%4,1640$2,492$131,768,3342Disney
3Magic Mike$8,401,692-26%2,930--$2,867$39,127,1701Warner Bros.
4Tyler Perry's Madea's Witness Protection$5,851,975-38%2,161--$2,708$25,390,5751Lionsgate
5Madagascar 3: Europe's Most Wanted$3,575,792-23%3,715-205$963$180,036,7984Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$1,845,619-20%3,1091$594$29,043,8052Fox
7Prometheus$1,554,303-23%1,951-911$797$118,258,1024Fox
8Snow White and the Huntsman$1,378,830-22%2,337-582$590$145,684,6455Universal
9Marvel's The Avengers$1,299,503-28%1,757-473$740$606,504,7449Disney
10People Like Us$1,144,120-31%2,055--$557$4,255,4231Disney / DreamWorks
11Men in Black 3$921,743-23%1,902-560$485$169,718,9076Sony / Columbia
12Rock of Ages$822,571-28%2,405-1065$342$35,025,9063Warner Bros. / New Line
13That's My Boy$666,347-19%2,363-667$282$34,419,1593Sony / Columbia
14Seeking a Friend for the End of the World$326,304-23%1,608-17$203$6,619,1732Focus

Limited (100 — 999)

#TitleSun, Jul. 1 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,526,066-24%854459$1,787$18,465,9546Focus
2The Best Exotic Marigold Hotel$363,815-21%534-207$681$40,425,0959Fox Searchlight
3The Hunger Games$125,003-21%278-136$450$403,768,85215Lionsgate
4Dark Shadows$120,230-23%36563$329$76,280,7648Warner Bros.
5Battleship$118,580-26%308-175$385$63,869,0507Universal
6Safety Not Guaranteed$115,894-28%16435$707$1,684,0694FilmDistrict
7The Pirates! Band of Misfits$88,151-19%284169$310$29,587,78310Sony / Columbia
8The Dictator$49,051-14%130-186$377$59,093,6767Paramount
9Dr. Seuss' The Lorax$46,465-21%202-32$230$213,218,33018Universal
10Think Like a Man$41,581-32%185-53$225$91,345,08811Sony / Screen Gems
11What to Expect When You're Expecting$36,788-30%203-208$181$40,135,9807Lionsgate
12Mirror Mirror$31,422-34%166-56$189$64,493,99314Relativity Media
1321 Jump Street$28,087-17%141-19$199$138,447,66716Sony / Columbia
14The Cabin in the Woods$24,087-20%149-47$162$41,943,44512Lionsgate
15The Three Stooges$22,635-20%117-37$193$43,809,32812Fox
16The Lucky One (2012)$17,744-30%115-87$154$60,303,98311Warner Bros.
17Chernobyl Diaries$17,145-22%145-95$118$18,026,4666Warner Bros.

Platform (1 — 99)

#TitleSun, Jul. 1 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$102,144-23%68-6$1,502$2,579,3826Weinstein Company
2To the Arctic 3D$66,618-22%520$1,281$4,534,48411Warner Bros. / IMAX
3Beasts of the Southern Wild$54,166-15%4--$13,542$220,9131Fox Searchlight
4For Greater Glory$43,82121%73-87$600$5,313,2215ARC Entertainment
5Born to Be Wild 3D$16,034-23%330$486$19,714,88265Warner Bros. / IMAX
6The Raven$6,921-18%78-55$89$15,983,82910Relativity Media
7Crooked Arrows$3,459-2%13-12$266$1,804,7927Branded/Peck Films
8Lola Versus$3,289-23%30-20$110$240,4374Fox Searchlight
9Rowdy Rathore$677-29%2-7$339$775,9815UTV Communications
10Something From Nothing: The Art of Rap$403-64%1-15$403$288,3123Indomina Media