Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Mon, Jul. 2 2012

Wide (1000+)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1Ted (2012)$8,729,105-45%3,239--$2,695$63,144,3101Universal
2Brave$5,388,123-48%4,1640$1,294$137,156,4572Disney
3Magic Mike$5,022,190-40%2,930--$1,714$44,149,3601Warner Bros.
4Tyler Perry's Madea's Witness Protection$2,371,332-59%2,161--$1,097$27,761,9071Lionsgate
5Madagascar 3: Europe's Most Wanted$1,988,131-44%3,715-205$535$182,024,9294Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$845,188-54%3,1091$272$29,888,9932Fox
7Marvel's The Avengers$714,777-45%1,757-473$407$607,219,5219Disney
8Prometheus$703,412-55%1,951-911$361$118,961,5144Fox
9Snow White and the Huntsman$654,360-53%2,337-582$280$146,339,0055Universal
10People Like Us$525,687-54%2,055--$256$4,781,1101Disney / DreamWorks
11Men in Black 3$452,435-51%1,902-560$238$170,171,3426Sony / Columbia
12Rock of Ages$396,057-52%2,405-1065$165$35,421,9633Warner Bros. / New Line
13That's My Boy$366,373-45%2,363-667$155$34,785,5323Sony / Columbia
14Seeking a Friend for the End of the World$152,548-53%1,608-17$95$6,771,7212Focus

Limited (100 — 999)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$707,266-54%854459$828$19,173,2206Focus
2The Best Exotic Marigold Hotel$193,738-47%534-207$363$40,618,8339Fox Searchlight
3The Hunger Games$75,216-40%278-136$271$403,844,06815Lionsgate
4Dark Shadows$62,569-48%36563$171$76,343,3338Warner Bros.
5Safety Not Guaranteed$51,869-55%16435$316$1,735,9384FilmDistrict
6Battleship$44,555-62%308-175$145$63,913,6057Universal
7Dr. Seuss' The Lorax$30,300-35%202-32$150$213,248,63018Universal
8The Dictator$22,754-54%130-186$175$59,116,4307Paramount
9What to Expect When You're Expecting$22,742-38%203-208$112$40,158,7227Lionsgate
10Mirror Mirror$21,348-32%166-56$129$64,515,34114Relativity Media
11The Cabin in the Woods$13,625-43%149-47$91$41,957,07012Lionsgate
12The Three Stooges$11,503-49%117-37$98$43,820,83112Fox
13Chernobyl Diaries$10,967-36%145-95$76$18,037,4336Warner Bros.
14The Lucky One (2012)$10,357-42%115-87$90$60,314,34011Warner Bros.

Platform (1 — 99)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$850,000--0----$850,0000Sony / Columbia
2To the Arctic 3D$64,744-3%520$1,245$4,607,05711Warner Bros. / IMAX
3The Intouchables$44,698-56%68-6$657$2,624,0806Weinstein Company
4Beasts of the Southern Wild$23,180-57%4--$5,795$244,0931Fox Searchlight
5For Greater Glory$15,653-64%73-87$214$5,328,8725ARC Entertainment
6Born to Be Wild 3D$14,654-9%330$444$19,729,53665Warner Bros. / IMAX
7The Raven$4,135-40%78-55$53$15,987,96410Relativity Media
8Crooked Arrows$2,687-22%13-12$207$1,807,4797Branded/Peck Films
9Lola Versus$2,384-28%30-20$79$242,8214Fox Searchlight
10Rowdy Rathore$514-24%2--$257$776,4955UTV Communications