Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Jul. 2 2012

Wide (1000+)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1Ted (2012)$8,729,105-45%3,239--$2,695$63,144,3101Universal
2Brave$5,388,123-48%4,1640$1,294$137,156,4572Disney
3Magic Mike$5,022,190-40%2,930--$1,714$44,149,3601Warner Bros.
4Tyler Perry's Madea's Witness Protection$2,371,332-59%2,161--$1,097$27,761,9071Lionsgate
5Madagascar 3: Europe's Most Wanted$1,988,131-44%3,715-205$535$182,024,9294Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$845,188-54%3,1091$272$29,888,9932Fox
7Marvel's The Avengers$714,777-45%1,757-473$407$607,219,5219Disney
8Prometheus$703,412-55%1,951-911$361$118,961,5144Fox
9Snow White and the Huntsman$654,360-53%2,337-582$280$146,339,0055Universal
10People Like Us$525,687-54%2,055--$256$4,781,1101Disney / DreamWorks
11Men in Black 3$452,435-51%1,902-560$238$170,171,3426Sony / Columbia
12Rock of Ages$396,057-52%2,405-1065$165$35,421,9633Warner Bros. / New Line
13That's My Boy$366,373-45%2,363-667$155$34,785,5323Sony / Columbia
14Seeking a Friend for the End of the World$152,548-53%1,608-17$95$6,771,7212Focus

Limited (100 — 999)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$707,266-54%854459$828$19,173,2206Focus
2The Best Exotic Marigold Hotel$193,738-47%534-207$363$40,618,8339Fox Searchlight
3The Hunger Games$75,216-40%278-136$271$403,844,06815Lionsgate
4Dark Shadows$62,569-48%36563$171$76,343,3338Warner Bros.
5Safety Not Guaranteed$51,869-55%16435$316$1,735,9384FilmDistrict
6Battleship$44,555-62%308-175$145$63,913,6057Universal
7Dr. Seuss' The Lorax$30,300-35%202-32$150$213,248,63018Universal
8The Dictator$22,754-54%130-186$175$59,116,4307Paramount
9What to Expect When You're Expecting$22,742-38%203-208$112$40,158,7227Lionsgate
10Mirror Mirror$21,348-32%166-56$129$64,515,34114Relativity Media
11The Cabin in the Woods$13,625-43%149-47$91$41,957,07012Lionsgate
12The Three Stooges$11,503-49%117-37$98$43,820,83112Fox
13Chernobyl Diaries$10,967-36%145-95$76$18,037,4336Warner Bros.
14The Lucky One (2012)$10,357-42%115-87$90$60,314,34011Warner Bros.

Platform (1 — 99)

#TitleMon, Jul. 2 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$850,000--0----$850,0000Sony / Columbia
2To the Arctic 3D$64,744-3%520$1,245$4,607,05711Warner Bros. / IMAX
3The Intouchables$44,698-56%68-6$657$2,624,0806Weinstein Company
4Beasts of the Southern Wild$23,180-57%4--$5,795$244,0931Fox Searchlight
5For Greater Glory$15,653-64%73-87$214$5,328,8725ARC Entertainment
6Born to Be Wild 3D$14,654-9%330$444$19,729,53665Warner Bros. / IMAX
7The Raven$4,135-40%78-55$53$15,987,96410Relativity Media
8Crooked Arrows$2,687-22%13-12$207$1,807,4797Branded/Peck Films
9Lola Versus$2,384-28%30-20$79$242,8214Fox Searchlight
10Rowdy Rathore$514-24%2--$257$776,4955UTV Communications