Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Thu, Jul. 5 2012

Wide (1000+)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$15,814,761-32%4,318--$3,663$75,017,5700Sony / Columbia
2Ted (2012)$8,032,7200%3,239--$2,480$87,647,3451Universal
3Brave$4,999,227-22%3,966-198$1,261$154,356,9712Disney
4Magic Mike$4,558,74751%2,955--$1,543$57,186,7701Warner Bros.
5Katy Perry: Part of Me 3D$3,101,947--2,730--$1,136$3,101,9470Paramount
6Tyler Perry's Madea's Witness Protection$2,119,737-32%2,161--$981$35,645,9551Lionsgate
7Madagascar 3: Europe's Most Wanted$1,833,354-22%3,715-205$494$188,384,4364Paramount / DreamWorks
8Abraham Lincoln: Vampire Hunter$596,971-28%2,407-701$248$32,106,3762Fox
9People Like Us$546,689-45%2,055--$266$6,996,3671Disney / DreamWorks
10Marvel's The Avengers$477,208-34%1,352-878$353$608,959,7609Disney
11Snow White and the Huntsman$443,070-33%1,641-1278$270$147,988,2105Universal
12Prometheus$428,794-33%1,252-1610$342$120,574,7744Fox
13Men in Black 3$345,541-20%1,013-1449$341$171,408,9766Sony / Columbia
14Rock of Ages$256,418-28%1,250-2220$205$36,335,2133Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$847,076-38%854459$992$22,261,7946Focus
2That's My Boy$195,4423%822-2208$238$35,479,1773Sony / Columbia
3The Best Exotic Marigold Hotel$164,798-45%401-340$411$41,250,7829Fox Searchlight
4Seeking a Friend for the End of the World$81,217-40%621-1004$131$7,078,7382Focus
5The Hunger Games$71,577-12%278-136$257$404,066,65415Lionsgate
6Dark Shadows$67,909-8%36563$186$76,555,9718Warner Bros.
7Safety Not Guaranteed$43,693-50%108-21$405$1,917,1064FilmDistrict
8Battleship$40,610-21%308-175$132$64,049,8457Universal
9Dr. Seuss' The Lorax$37,3350%202-32$185$213,361,71518Universal
10Mirror Mirror$25,296-1%166-56$152$64,591,48014Relativity Media
11What to Expect When You're Expecting$16,8471%203-208$83$40,212,2897Lionsgate
12The Cabin in the Woods$15,57718%149-47$105$42,000,26412Lionsgate
13The Dictator$15,3720%130-186$118$59,166,6707Paramount
14The Three Stooges$14,292-4%117-37$122$43,862,06212Fox
15The Lucky One (2012)$12,4983%115-87$109$60,350,81011Warner Bros.
16Chernobyl Diaries$10,33421%145-95$71$18,066,9906Warner Bros.

Platform (1 — 99)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$73,6552%520$1,416$4,820,44311Warner Bros. / IMAX
2The Intouchables$48,260-50%68-6$710$2,823,0926Weinstein Company
3Beasts of the Southern Wild$35,343-41%73$5,049$369,7891Fox Searchlight
4Born to Be Wild 3D$18,98715%330$575$19,778,58665Warner Bros. / IMAX
5For Greater Glory$9,408-53%43-117$219$5,367,1535ARC Entertainment
6The Raven$4,932-3%78-55$63$16,002,71910Relativity Media
7Lola Versus$2,559-24%30-20$85$251,1064Fox Searchlight
8Crooked Arrows$2,15017%13--$165$1,812,6587Branded/Peck Films
9Rowdy Rathore$218-23%2--$109$777,3735UTV Communications