Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Jul. 5 2012

Wide (1000+)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$15,814,761-32%4,318--$3,663$75,017,5700Sony / Columbia
2Ted (2012)$8,032,7200%3,239--$2,480$87,647,3451Universal
3Brave$4,999,227-22%3,966-198$1,261$154,356,9712Disney
4Magic Mike$4,558,74751%2,955--$1,543$57,186,7701Warner Bros.
5Katy Perry: Part of Me 3D$3,101,947--2,730--$1,136$3,101,9470Paramount
6Tyler Perry's Madea's Witness Protection$2,119,737-32%2,161--$981$35,645,9551Lionsgate
7Madagascar 3: Europe's Most Wanted$1,833,354-22%3,715-205$494$188,384,4364Paramount / DreamWorks
8Abraham Lincoln: Vampire Hunter$596,971-28%2,407-701$248$32,106,3762Fox
9People Like Us$546,689-45%2,055--$266$6,996,3671Disney / DreamWorks
10Marvel's The Avengers$477,208-34%1,352-878$353$608,959,7609Disney
11Snow White and the Huntsman$443,070-33%1,641-1278$270$147,988,2105Universal
12Prometheus$428,794-33%1,252-1610$342$120,574,7744Fox
13Men in Black 3$345,541-20%1,013-1449$341$171,408,9766Sony / Columbia
14Rock of Ages$256,418-28%1,250-2220$205$36,335,2133Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$847,076-38%854459$992$22,261,7946Focus
2That's My Boy$195,4423%822-2208$238$35,479,1773Sony / Columbia
3The Best Exotic Marigold Hotel$164,798-45%401-340$411$41,250,7829Fox Searchlight
4Seeking a Friend for the End of the World$81,217-40%621-1004$131$7,078,7382Focus
5The Hunger Games$71,577-12%278-136$257$404,066,65415Lionsgate
6Dark Shadows$67,909-8%36563$186$76,555,9718Warner Bros.
7Safety Not Guaranteed$43,693-50%108-21$405$1,917,1064FilmDistrict
8Battleship$40,610-21%308-175$132$64,049,8457Universal
9Dr. Seuss' The Lorax$37,3350%202-32$185$213,361,71518Universal
10Mirror Mirror$25,296-1%166-56$152$64,591,48014Relativity Media
11What to Expect When You're Expecting$16,8471%203-208$83$40,212,2897Lionsgate
12The Cabin in the Woods$15,57718%149-47$105$42,000,26412Lionsgate
13The Dictator$15,3720%130-186$118$59,166,6707Paramount
14The Three Stooges$14,292-4%117-37$122$43,862,06212Fox
15The Lucky One (2012)$12,4983%115-87$109$60,350,81011Warner Bros.
16Chernobyl Diaries$10,33421%145-95$71$18,066,9906Warner Bros.

Platform (1 — 99)

#TitleThu, Jul. 5 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$73,6552%520$1,416$4,820,44311Warner Bros. / IMAX
2The Intouchables$48,260-50%68-6$710$2,823,0926Weinstein Company
3Beasts of the Southern Wild$35,343-41%73$5,049$369,7891Fox Searchlight
4Born to Be Wild 3D$18,98715%330$575$19,778,58665Warner Bros. / IMAX
5For Greater Glory$9,408-53%43-117$219$5,367,1535ARC Entertainment
6The Raven$4,932-3%78-55$63$16,002,71910Relativity Media
7Lola Versus$2,559-24%30-20$85$251,1064Fox Searchlight
8Crooked Arrows$2,15017%13--$165$1,812,6587Branded/Peck Films
9Rowdy Rathore$218-23%2--$109$777,3735UTV Communications