Grosses

'American Sniper' Continues to Dominate with $31.85M; 'Project Almanac' Starts Softly with $8.50M; 'Black or White' Lands in Fourth with $6.46M; 'Game of Thrones' Claims a Solid $1.50M in Limited ReleaseFebruary 01, 2015 08:47 AM

by Daniel Garris

Warner's American Sniper dominated the box office for a third consecutive weekend with an estimated $31.85 million. That represented the largest unadjusted Super Bowl weekend gross ever (the previous record being the $31.12 million debut of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour). The blockbuster Clint Eastwood directed film starring Bradley Cooper was down a sizable 51 percent from last weekend, as the film clearly took a hit this weekend from its target audience being focused on Super Bowl XLIX. American Sniper will likely re-stabilize next weekend with the Super Bowl out of the way. The film has grossed a massive $248.94 million after 17 days of wide release. That places American Sniper a very impressive 47 percent ahead of the $169.56 million 17-day take of 2013's Gravity.

With moviegoers not interested by the weekend's three new wide releases, Paddington moved into second place with an estimated $8.505 million. The well received family film from The Weinstein Company was up one spot from last weekend and down a slim 31 percent. In addition to being aided by good word of mouth, Paddington also likely received an added boost this weekend from family audiences who wanted to catch the film before Paramount's The SpongeBob Movie: Sponge Out of Water arrives in the marketplace next weekend. Paddington surpassed the $50 million mark this weekend and has grossed a very solid $50.54 million in 17 days.

Paramount's Project Almanac was the weekend's top opener with an estimated third place start of $8.50 million (with Paddington and Project Almanac currently only separated by $5,000, the race for second place is obviously too close to call). However, the low-budget sci-fi thriller opened significantly below pre-release expectations, as it failed to spark much interest among moviegoers. Project Almanac opened a very disappointing 57 percent below the $19.88 million start of fellow Platinum Dunes film Ouija this past October. Project Almanac was likely hurt at least somewhat by having been delayed by nearly a year. On a positive note, Project Almanac did receive a B rating on CinemaScore, which is very solid given the film's genre.

Relativity's Black or White debuted in fourth with an estimated $6.46 million. The drama starring Kevin Costner and Octavia Spencer opened on the high end of its modest expectations, as the film was able to find a bit of audience this weekend despite poor critical reviews. Black or White performed very similarly to the $6.20 million start of Relativity's Beyond the Lights this past November. Black or White received an encouraging A- rating on CinemaScore, which suggests that the film is going over significantly better with moviegoers than it has with critics.

The Boy Next Door rounded out the weekend's top five with an estimated $6.1 million. Universal's low-budget thriller starring Jennifer Lopez was down 3 spots and a very sharp 59 percent from last weekend. The Boy Next Door has grossed a solid $24.69 million in ten days, but is likely to continue to fall off quickly going forward, especially with the upcoming release of Universal's highly anticipated Fifty Shades of Grey now in the near horizon.

Sony's The Wedding Ringer followed in sixth place with an estimated $5.7 million. The modestly budgeted comedy starring Kevin Hart and Josh Gad fell 50 percent from last weekend. The Wedding Ringer is on the verge of reaching the $50 million mark with a 17-day gross of $48.14 million.

Further down on this weekend's chart nether Open Road's The Loft nor A24's A Most Violent Year were able to pack much punch. The Loft debuted in tenth place with an estimated $2.88 million. Meanwhile, A Most Violent Year landed in thirteenth place with an estimated $1.70 million from 818 locations. The Loft suffered from being given a last minute wide release (after being long delayed), while A Most Violent Year has seen its early momentum come to a halt after not receiving a Best Picture nomination. A Most Violent Year has grossed $3.17 million to date.

Warner's Game of Thrones The IMAX Experience had a far more respectable performance this weekend with an estimated $1.50 million from 205 IMAX locations. That gave the theatrical release consisting of the final two episodes of Season 4 of the popular HBO series a healthy per-location average of $7,322 for the frame. Game of Thrones The IMAX Experience is scheduled to play in IMAX locations through February 5th.

Daily Domestic Gross Mon, Jul. 9 2012

Wide (1000+)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$7,556,439-58%4,318--$1,750$144,578,6971Sony / Columbia
2Ted (2012)$4,477,335-54%3,25617$1,375$124,327,0752Universal
3Brave$2,540,958-54%3,891-273$653$176,510,2993Disney
4Magic Mike$2,232,780-43%3,120190$716$75,061,8872Warner Bros.
5Savages$1,813,320-61%2,628--$690$17,830,2301Universal
6Katy Perry: Part of Me 3D$1,170,475-40%2,730--$429$11,410,6881Paramount
7Tyler Perry's Madea's Witness Protection$1,046,609-60%2,1610$484$46,869,5932Lionsgate
8Madagascar 3: Europe's Most Wanted$942,171-55%2,861-854$329$196,847,2975Paramount / DreamWorks
9Abraham Lincoln: Vampire Hunter$262,889-54%1,657-1452$159$34,313,7993Fox
10Marvel's The Avengers$261,442-54%1,125-632$232$611,389,32610Disney
11People Like Us$251,667-55%2,0550$122$9,442,4692Disney / DreamWorks
12Prometheus$223,956-58%1,105-846$203$122,614,2305Fox
13Snow White and the Huntsman$207,360-56%1,152-1185$180$149,963,9256Universal

Limited (100 — 999)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$478,573-61%88430$541$27,259,5627Focus
2Men in Black 3$190,423-51%879-1023$217$173,280,1137Sony / Columbia
3The Best Exotic Marigold Hotel$85,912-58%359-175$239$42,077,78510Fox Searchlight
4That's My Boy$71,489-52%400-1963$179$36,172,3224Sony / Columbia
5Rock of Ages$71,429-58%701-1704$102$37,046,0484Warner Bros. / New Line
6The Hunger Games$46,786-47%228-50$205$404,428,91916Lionsgate
7Dark Shadows$40,681-54%303-62$134$76,901,5609Warner Bros.
8Battleship$37,350-54%249-59$150$64,372,3008Universal
9What to Expect When You're Expecting$30,540-47%23633$129$40,420,5468Lionsgate
10Safety Not Guaranteed$24,243-67%109-55$222$2,194,3055FilmDistrict
11The Dictator$22,591-51%18656$121$59,333,1428Paramount
12Dr. Seuss' The Lorax$21,005-45%175-27$120$213,515,66519Universal
13Mirror Mirror$10,161-34%119-47$85$64,665,47115Relativity Media

Platform (1 — 99)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$49,641-21%520$955$5,116,23312Warner Bros. / IMAX
2Beasts of the Southern Wild$40,297-64%1915$2,121$784,1432Fox Searchlight
3The Intouchables$28,124-66%60-8$469$3,124,0137Weinstein Company
4Born to Be Wild 3D$12,289-17%330$372$19,851,83766Warner Bros. / IMAX
5The Cabin in the Woods$6,964-47%83-66$84$42,050,59713Lionsgate
6For Greater Glory$6,286-66%39-34$161$5,420,6586ARC Entertainment
7The Three Stooges$6,268-54%76-41$82$43,919,47213Fox
8The Lucky One (2012)$5,817-43%72-43$81$60,401,33912Warner Bros.
9Crooked Arrows$4,171134%11-2$379$1,822,3518Branded/Peck Films
10Chernobyl Diaries$2,943-52%38-107$77$18,088,5447Warner Bros.
11The Raven$492-55%29-49$17$16,006,47011Relativity Media