Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Mon, Jul. 9 2012

Wide (1000+)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$7,556,439-58%4,318--$1,750$144,578,6971Sony / Columbia
2Ted (2012)$4,477,335-54%3,25617$1,375$124,327,0752Universal
3Brave$2,540,958-54%3,891-273$653$176,510,2993Disney
4Magic Mike$2,232,780-43%3,120190$716$75,061,8872Warner Bros.
5Savages$1,813,320-61%2,628--$690$17,830,2301Universal
6Katy Perry: Part of Me 3D$1,170,475-40%2,730--$429$11,410,6881Paramount
7Tyler Perry's Madea's Witness Protection$1,046,609-60%2,1610$484$46,869,5932Lionsgate
8Madagascar 3: Europe's Most Wanted$942,171-55%2,861-854$329$196,847,2975Paramount / DreamWorks
9Abraham Lincoln: Vampire Hunter$262,889-54%1,657-1452$159$34,313,7993Fox
10Marvel's The Avengers$261,442-54%1,125-632$232$611,389,32610Disney
11People Like Us$251,667-55%2,0550$122$9,442,4692Disney / DreamWorks
12Prometheus$223,956-58%1,105-846$203$122,614,2305Fox
13Snow White and the Huntsman$207,360-56%1,152-1185$180$149,963,9256Universal

Limited (100 — 999)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$478,573-61%88430$541$27,259,5627Focus
2Men in Black 3$190,423-51%879-1023$217$173,280,1137Sony / Columbia
3The Best Exotic Marigold Hotel$85,912-58%359-175$239$42,077,78510Fox Searchlight
4That's My Boy$71,489-52%400-1963$179$36,172,3224Sony / Columbia
5Rock of Ages$71,429-58%701-1704$102$37,046,0484Warner Bros. / New Line
6The Hunger Games$46,786-47%228-50$205$404,428,91916Lionsgate
7Dark Shadows$40,681-54%303-62$134$76,901,5609Warner Bros.
8Battleship$37,350-54%249-59$150$64,372,3008Universal
9What to Expect When You're Expecting$30,540-47%23633$129$40,420,5468Lionsgate
10Safety Not Guaranteed$24,243-67%109-55$222$2,194,3055FilmDistrict
11The Dictator$22,591-51%18656$121$59,333,1428Paramount
12Dr. Seuss' The Lorax$21,005-45%175-27$120$213,515,66519Universal
13Mirror Mirror$10,161-34%119-47$85$64,665,47115Relativity Media

Platform (1 — 99)

#TitleMon, Jul. 9 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$49,641-21%520$955$5,116,23312Warner Bros. / IMAX
2Beasts of the Southern Wild$40,297-64%1915$2,121$784,1432Fox Searchlight
3The Intouchables$28,124-66%60-8$469$3,124,0137Weinstein Company
4Born to Be Wild 3D$12,289-17%330$372$19,851,83766Warner Bros. / IMAX
5The Cabin in the Woods$6,964-47%83-66$84$42,050,59713Lionsgate
6For Greater Glory$6,286-66%39-34$161$5,420,6586ARC Entertainment
7The Three Stooges$6,268-54%76-41$82$43,919,47213Fox
8The Lucky One (2012)$5,817-43%72-43$81$60,401,33912Warner Bros.
9Crooked Arrows$4,171134%11-2$379$1,822,3518Branded/Peck Films
10Chernobyl Diaries$2,943-52%38-107$77$18,088,5447Warner Bros.
11The Raven$492-55%29-49$17$16,006,47011Relativity Media