Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Tue, Jul. 10 2012

Wide (1000+)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$8,631,65114%4,3180$1,999$153,210,3481Sony / Columbia
2Ted (2012)$4,753,7606%3,25617$1,460$129,080,8352Universal
3Brave$3,153,21424%3,891-75$810$179,663,5133Disney
4Magic Mike$2,802,41526%3,120190$898$77,864,3022Warner Bros.
5Savages$1,944,7207%2,628--$740$19,774,9501Universal
6Katy Perry: Part of Me 3D$1,355,34716%2,730--$496$12,766,0351Paramount
7Madagascar 3: Europe's Most Wanted$1,281,84636%2,861-854$448$198,129,1435Paramount / DreamWorks
8Tyler Perry's Madea's Witness Protection$1,203,34915%2,1610$557$48,072,9422Lionsgate
9People Like Us$367,30046%2,0550$179$9,809,7692Disney / DreamWorks
10Marvel's The Avengers$311,77119%1,125-227$277$611,701,09710Disney
11Abraham Lincoln: Vampire Hunter$304,27816%1,657-1100$184$34,618,0773Fox
12Prometheus$256,53915%1,105-279$232$122,870,7695Fox
13Snow White and the Huntsman$236,16014%1,152-489$205$150,200,0856Universal

Limited (100 — 999)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$528,68810%88430$598$27,788,2507Focus
2Men in Black 3$236,68824%879-238$269$173,516,8017Sony / Columbia
3The Best Exotic Marigold Hotel$107,34625%359-60$299$42,185,13110Fox Searchlight
4That's My Boy$94,01332%400-630$235$36,266,4254Sony / Columbia
5Rock of Ages$81,57614%701-549$116$37,127,6244Warner Bros. / New Line
6The Hunger Games$52,48712%228-50$230$404,481,40616Lionsgate
7Dark Shadows$46,71715%303-62$154$76,948,2779Warner Bros.
8Battleship$42,33013%249-59$170$64,414,6308Universal
9What to Expect When You're Expecting$35,84317%23633$152$40,486,9298Lionsgate
10Dr. Seuss' The Lorax$30,62546%175-27$175$213,546,29019Universal
11Safety Not Guaranteed$27,92715%109-3$256$2,222,2325FilmDistrict
12The Dictator$24,3158%18656$131$59,357,4578Paramount
13Mirror Mirror$14,36841%119-47$121$64,679,83915Relativity Media

Platform (1 — 99)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,19127%520$1,215$5,179,42412Warner Bros. / IMAX
2Beasts of the Southern Wild$38,921-3%1915$2,048$823,0642Fox Searchlight
3The Intouchables$33,73420%60-8$562$3,157,7477Weinstein Company
4Born to Be Wild 3D$17,14239%330$519$19,868,97966Warner Bros. / IMAX
5The Three Stooges$10,14962%76-41$134$43,929,62113Fox
6The Cabin in the Woods$7,5278%83-66$91$42,058,12413Lionsgate
7The Lucky One (2012)$6,2898%72-43$87$60,407,62812Warner Bros.
8For Greater Glory$6,115-3%39-8$157$5,426,7736ARC Entertainment
9Chernobyl Diaries$3,1838%38-107$84$18,091,7277Warner Bros.
10Crooked Arrows$1,108-73%11-2$101$1,823,4598Branded/Peck Films
11The Raven$59822%29-49$21$16,007,06811Relativity Media