Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 10 2012

Wide (1000+)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$8,631,65114%4,3180$1,999$153,210,3481Sony / Columbia
2Ted (2012)$4,753,7606%3,25617$1,460$129,080,8352Universal
3Brave$3,153,21424%3,891-75$810$179,663,5133Disney
4Magic Mike$2,802,41526%3,120190$898$77,864,3022Warner Bros.
5Savages$1,944,7207%2,628--$740$19,774,9501Universal
6Katy Perry: Part of Me 3D$1,355,34716%2,730--$496$12,766,0351Paramount
7Madagascar 3: Europe's Most Wanted$1,281,84636%2,861-854$448$198,129,1435Paramount / DreamWorks
8Tyler Perry's Madea's Witness Protection$1,203,34915%2,1610$557$48,072,9422Lionsgate
9People Like Us$367,30046%2,0550$179$9,809,7692Disney / DreamWorks
10Marvel's The Avengers$311,77119%1,125-227$277$611,701,09710Disney
11Abraham Lincoln: Vampire Hunter$304,27816%1,657-1100$184$34,618,0773Fox
12Prometheus$256,53915%1,105-279$232$122,870,7695Fox
13Snow White and the Huntsman$236,16014%1,152-489$205$150,200,0856Universal

Limited (100 — 999)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$528,68810%88430$598$27,788,2507Focus
2Men in Black 3$236,68824%879-238$269$173,516,8017Sony / Columbia
3The Best Exotic Marigold Hotel$107,34625%359-60$299$42,185,13110Fox Searchlight
4That's My Boy$94,01332%400-630$235$36,266,4254Sony / Columbia
5Rock of Ages$81,57614%701-549$116$37,127,6244Warner Bros. / New Line
6The Hunger Games$52,48712%228-50$230$404,481,40616Lionsgate
7Dark Shadows$46,71715%303-62$154$76,948,2779Warner Bros.
8Battleship$42,33013%249-59$170$64,414,6308Universal
9What to Expect When You're Expecting$35,84317%23633$152$40,486,9298Lionsgate
10Dr. Seuss' The Lorax$30,62546%175-27$175$213,546,29019Universal
11Safety Not Guaranteed$27,92715%109-3$256$2,222,2325FilmDistrict
12The Dictator$24,3158%18656$131$59,357,4578Paramount
13Mirror Mirror$14,36841%119-47$121$64,679,83915Relativity Media

Platform (1 — 99)

#TitleTue, Jul. 10 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,19127%520$1,215$5,179,42412Warner Bros. / IMAX
2Beasts of the Southern Wild$38,921-3%1915$2,048$823,0642Fox Searchlight
3The Intouchables$33,73420%60-8$562$3,157,7477Weinstein Company
4Born to Be Wild 3D$17,14239%330$519$19,868,97966Warner Bros. / IMAX
5The Three Stooges$10,14962%76-41$134$43,929,62113Fox
6The Cabin in the Woods$7,5278%83-66$91$42,058,12413Lionsgate
7The Lucky One (2012)$6,2898%72-43$87$60,407,62812Warner Bros.
8For Greater Glory$6,115-3%39-8$157$5,426,7736ARC Entertainment
9Chernobyl Diaries$3,1838%38-107$84$18,091,7277Warner Bros.
10Crooked Arrows$1,108-73%11-2$101$1,823,4598Branded/Peck Films
11The Raven$59822%29-49$21$16,007,06811Relativity Media